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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World Paperback – May 26, 1995

4.4 out of 5 stars 31 customer reviews

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Product details

  • Paperback: 544 pages
  • Publisher: Harper Paperbacks (July 5, 1995)
  • Language: English
  • ISBN-10: 0887307515
  • ISBN-13: 978-0887307515
  • Product Dimensions: 5.3 x 1.2 x 8 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.4 out of 5 stars 31 customer reviews
  • Amazon Best Sellers Rank: #509,470 in Books (See Top 100 in Books)
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