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Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold Paperback – August 10, 1999
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Secret Formulas provides advice on ad writing and managing a business. It gives insight into what makes people act the way they do and inspires the reader with new ideas for ways to influence people. Moreover, it is a call to action for the reader to apply what was learned in the readings to his or her own life, as most of the essays conclude with an open-ended question directed to the reader to stimulate future action.
This delightfully creative book is cleverly designed to resemble an Old English tome, updated with select photographs, illustrations and quotations sprinkled throughout. It's the kind of book one can open to any chapter that looks interesting and start reading without relying on the previous information for understanding. -- Cindy Patuszynaki, September issue of ForeWordmagazine
From the Publisher
Some time ago I published a book titled The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. That collection of essays by Roy Hollister Williams on life and commerce came into my possession under rather extraordinary circumstances, and I felt compelled to share them with a larger audience.
Shortly after the book's publication, correspondence began to pour in from around the country. People in all walks of life told how the Wizard had radically changed the way they thought about advertising, business, and life. Many asked for more help in putting the Wizard's powerful principles into action. His essays had convinced them of the need to change, but the question in their minds was "How?"
One letter mentioned rumors of and Academy, a school of ancient principles and wisdom, where the elusive Wizard shared his philosophy and teachings with selected students. Intrigued, I began to make inquiries, and, after much effort and expense, I was able to verify its existence. My quest eventually brought into my hands the Wizard's annotated teaching guide and numerous personal effects.
The spirit of the Wizard's work best shines through in one of his letters where he says, "There are as many kinds of Wizards as there are passions in the hearts of humanity, yet a single characteristic is common to them all: Wizards love to be fascinated. Refusing to be restricted by the limitations of the body, Isaac Newton, Albert Einstein, and Stephen Hawking attained the status of Wizards of Worlds. Read of Henry Ford and the Wright Brothers and you'll witness the birth of Wizards of Wrenches. Emily Dickinson, Robert Frost, and Dr. Seuss stand in a centuries-long line of Wizards of Words. Teddy Roosevelt, Mother Teresa, and Martin Luther King were Wizards with a Contagious Dream. My question for you is simply this: What kind of Wizard will you be?"
Drawing on the Wizard's teaching guide, here in much of its original form, I offer you this treasure, Secret Formulas of the Wizard of Ads. It is my hope, and I'm sure the Wizard's as well, that many future wizards find a personal epiphany within its pages.
Ray Bard, Publisher email@example.com
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Top Customer Reviews
There is a lot of self-promotion though. Which is precisely what we are not looking for.
Read Ogilvy, he might intimidate you a little but you'll fell the difference in Mastery.
(P.S. I've had the privelege of meeting and talking at length with the author. He's as genuine as they come.)
Roy H. Williams takes advertising and turns it upside down, right-side up, and inside out. You see what works, what doesn't, and how to walk the narrow path that gives you the best return on your advertising investment dollars.
Most important, Bard Press and Williams make it a great read, good-looking book with substantial pages, big print, no extra verbiage, lots of white space, and new and exciting concepts:
1. Huebner Fifth Rule of Mountaineering: Never look where you don't want to go. 2. Six Tugs of War 3. Calculating your APE 4. Hamp Baker's advertising genius 5. Nitroglycerin 6. The Secret Path to Miraculous Ads 7. Find out the real story of how we got our Statue of Liberty 8. The Buying Public is Your Dog 9. The Three Sacred Cows of Advertising
Williams' concepts are intelligent: better to focus your advertising to reach 10% of your market 100% than throw money at 100% of your market to reach 10%.
Advertising is a complicated art and Williams boils the concepts down to make them user-friendly for you. What more could you want to make you curious about his wisdom?
This book doesn't just talk about what works, it talks about why it works.
In Secret Formulas, Roy Williams deconstructs successful businesses, people, and advertising. Sure, some people may say "what does brain function have to do with advertising"? Here's the thing....EVERYTHING has to do with advertising....how people think, how they make decisions, how their memory works, what their personality type is. History, art, poetry....it's all a part of understanding what makes people tick, what makes them successful.
Want to really be a successful advertiser? Want to build a succesful business? You need to know more than 12 steps. Take a deeper look. Study different people in different industries. These secrets aren't new. They're proven to work. Apply them to your life and business. It's made a huge difference in mine.
Why? Because when I use this guide, I make more money for my clients, which translates into more money for me. And if you're not in it for the money, it's just a hobby. If you're in it for the money, get this book!
I bought this book because it was different. It disagreed with everything I had previously learned. This book can change the way you think. Forever. My mind turns in a completely new direction. Seeing things from a complete new angle. How can anybody pass up such an opportunity?
Most Recent Customer Reviews
This is the second book I've had the pleasure of reading in this series. It became my evening dessert while relaxing outdoors and enjoying summer evenings after many a wonderful... Read morePublished 4 days ago by Cheryl C. Cigan
Absolutely amazing book! I 'inhale' marketing info and this set of books is far the best I've read. Roy is not only smart, very strategic and the way of thinking really changed my... Read morePublished 18 months ago by Andrea Hale
Very nice product! Great job! Feeling the power! thank you from PowerMan!Published 18 months ago by viking
I first purchased a copy of this book in 2002-ish. I love it because Mr. Williams in an out of the box thinker that can connect dots other people miss. Read morePublished on January 11, 2014 by C. Tietze
Totally useless. Didn't reveal anything regular common sense won't tell you. Seriously this author may know a thing or two, but this book doesn't show it.Published on December 21, 2013 by Bobbi Schulz-Bragg
This is an excellent book to read. This books gives excellent advice on how to advertise more effectively.i like it very much.Published on November 23, 2013 by Capt. Dye
The Wizard of Ads series of books are the books on advertising principles I have found. I used them constantly in my small business. Read morePublished on November 7, 2013 by J. S. Harris