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The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars by [Chiagouris, Dr. Larry]
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The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars Kindle Edition

4.7 out of 5 stars 51 customer reviews

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Length: 206 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"The message I had was more than about the book," Chiagouris says. "Young people or anyone has to know their value and be proud of it. No one else is going to know your value unless you market it. And if you can't sell yourself, what can you sell?"

I Want the Secret music video:

youtube.com/watch?v=6-REkEutNkA

- USA TODAY

About the Author

Dr. Larry Chiagouris is a full-time faculty member of Pace University and is a marketing expert that has helped hundreds of students obtain their first job right out of school. He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. As a professor of marketing he has taught at both the undergraduate, graduate, and doctoral level for more than 20 years. His constant finger on the pulse of what challenges university students and graduates face in the job market along with his 30 plus years working in a variety of industries is what makes Dr. Chiagouris a valuable resource for those that want to land their first job. He knows what hiring managers are looking for in a candidate because he has participated in the hiring of hundreds of entry level employees in addition to senior managers and executives. It is through his experience of working with tech gurus at Bell Labs and Silicon Valley, the Madison Avenue ad men, and the spin-doctor public relations professionals in New York City and California that he learned which candidates succeed in landing a job. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation. He is also a member of the Marketing Executives Networking Group, the American Association of Public Opinion Research, and the National Association of Colleges and Employers. Now on Twitter...please follow me @larrychiagouris

Product Details

  • File Size: 494 KB
  • Print Length: 206 pages
  • Publisher: Brand New World Publishing; 2011 edition (February 25, 2011)
  • Publication Date: February 25, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B004PLMBRA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #895,007 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book is the sole reason that I have a job and house less than a year after graduating while my more-intelligent friends with more marketable degrees are still unemployed or working in food-service. As a business student with an interest in marketing, I was amazed at how blind I was to the concept of marketing yourself to employers much the same way a corporation markets products to you. Simple concepts like creating your own business cards can really make you stand out, and in today's depressing job market you need to do whatever it takes to be noticed in a positive light. Networking strategies from this book are far more valuable than the price of the book. I will be buying this for all of my younger cousins as they graduate, and you should buy it for any new graduates you love as well!
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Format: Paperback
This book provides excellent 'insider info' on what it takes to get a job in today's ever so competitive marketplace. It contains very detailed tips and tricks on how to prepare for a productive job search. The book also supplies detailed questions on what to expect from prospective employers during the interview process. This intelligence is of utmost importance when you need to be on top of your game to ultimately get that dream job.

I highly recommend this book to all grads and believe that professors, too, should be marketing it to their students when they are about to enter the most crucial time of searching for a job. The advice in this book can really help these job seekers stand out in the eyes of a prospective employer.
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Format: Paperback Verified Purchase
I purchased this book as a graduation gift because the title really caught my attention and the fact that the author is a marketing professional that has worked on major accounts AND is a professor in a university made me feel that I have stumbled across the perfect gift. I know that recent college grads have the unfortunate task of overcoming the struggle to find their first job after college in a difficult job market. I think this book will help focus the graduate on what is essential to landing a job--and not repeating the typical advice that is often found in other job search books. I especially liked the chapter with the sample interview questions and answers. Chapter 3 is packed with useful info! That chapter alone was worth purchasing this book.
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Format: Paperback
As a person who straddles both the academic world as a part-time professor and an executive at a small company I strongly endorse the approach taken in this book to managing the post-graduation job search. College students are faced with a workplace that has become increasingly difficult to penetrate. Advances in technology have allowed companies to both become both more productive with existing workers and to outsource jobs to less expensive international markets. When combined with many experienced and trained employees who have been laid off domestically competing for lower-level positions it has become critical that students use effective marketing tools to sell themselves to potential employers. Students are also faced with college placement offices and placement professionals whose budgets have been slashed diminishing their ability to help with career placement and advice.

I have interacted with Dr. Chiarouris on both a professional and academic basis and can attest to his uncanny ability to help design and implement effective marketing solutions. The approach taken in this book is similar to one deployed many times for product and service brands. It is a clever marketing strategy and one that if deployed as suggested in the book is sure to help increase a college grads chances of landing an attractive job after graduation.
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Format: Paperback
Wow!!! If you are looking for concise, useful information, this is the book. This is not another run of the mill books but offers clear, pertinent tactics to make a prospective employer want you on their team. Obviously, Dr Chiagouris is quite informed in today's job market and directs us on how to avoid common errors that frequently get our applications trashed.

His section on Resumes is very enlightening, and quite astounding. If you think all the resume software and guides are all you need, then you better re-think it. To me this section was profound and extremely valuable. If not for anything else, this section alone is worth its weight in diamonds.

I tip my hat to Dr. Chiagouris for a well thought out book, impeccably and intelligently presented.
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Format: Paperback
Dr. Larry Chiagouris combines his knowledge about marketing with his extensive hiring experience. In a time when jobs feel scarce, everyone should be making sure they have an edge over the competition. I love his advice on developing a brand name and using it consistently throughout the process of networking, resume building, and interviewing. Consistency and clarity in self-branding is such a valuable asset for all job seekers to develop.

This book contains thorough advice on generating job leads. This can be an overlooked step when it's so tempting to just check online job postings and call it good. Chiagouris teaches how to cover all the bases, improving the quality and variety of options.

Another highlight is the interview prep. He focuses on 40 of the most common questions and explains the reason interviewers ask each question and gives examples of appropriate answers. Recently, a friend was preparing for an interview and I recommended he take a look at Chiagoruris' advice. Many of the questions did come up and he would have stumbled on some of them if he hadn't taken the time to process them first. This enlightening section can easily be catered to an individual's personal brand.

As many are finding out, degrees don't necessarily translate to a job offer. This book contains tools that can help you bridge this gap.
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