Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative Hardcover – October 12, 2007
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently Bought Together
Customers Who Bought This Item Also Bought
"Denning cohesively links the importance of narrative intelligence and telling stories to leadership success." (Library Journal, December 2007)
"...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning." (MyCustomer.com, Friday 7th December 2007)
"This book's lucid explanations, vivid examples and practical tips are essential reading..." (PublicNet.co.uk, Tuesday 4th December 2007)
"...an array of glowing testimonials from truly famous people. Definitely one for those interested in transformational change." (Strategic Communication Management, December 2007)
"…an educational and informative book that can be effortlessly read from cover to cover." (Inside Knowledge, September 2007)
"Steve Denning is the Warren Buffett of business communication. He sees things others don't and is able to explain them so the rest of us can understand."--Chip Heath, co-author of Made to Stick, Professor of Organizational Behavior, Graduate School of Business, Stanford University
"I highly recommend you get it today and read it tonight. Tomorrow will be an entirely different kind of day if you do."---Jim Kouzes, Co-author of the best-selling, The Leadership Challenge, and A Leader’s Legacy
"The Secret Language of Leadership has been instrumental in helping me overcome the challenges of rapid growth and intense competition. It's all about the story."--Reed Hastings, CEO, Netflix Inc.
"I don't think I have ever read a more compelling preface. And best of all, the advice Denning gives to the reader about speaking and writing is exemplified in the way he has written this impressive book."--James MacGregor Burns, distinguished senior scholar, James MacGregor Burns Academy of Leadership, University of Maryland, and author of Leadership
"The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it's highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say."--Richard Stone, story analytics master, i.d.e.a.s
Top Customer Reviews
Exposition uses information to explain, reveal, "expose," etc.
Description makes vivid with compelling details and figurative language.
Narrative tells a story with a plot or explains a sequence.
Argumentation convinces with logic and/or evidence.
So what? Actually, a great deal if the objective is to communicate much more effectively. All of the most influential transformational leaders throughout history were great storytellers. They knew when and how to use the elements of EDNA to explain, to inspire, to entertain, and to convince others.
What we have in Stephen Denning's latest and most valuable book is his development in much greater depth of information and insights he previously introduced in The Springboard, Squirrel, Inc., and The Leader's Guide to Storytelling. He also shares his thoughts about other dimensions of transformational leadership because he realized that "narrative wasn't the whole story. The secrets of leadership lay not only in the stories that were being told but also in the way the leadership goals themselves were formulated. Leaders could also use other tools like frames, questions, offers, challenges, metaphors, reasons, and so on."
Denning explains how these and various other communication tools relate to each other, which are best for the given purpose (i.e. explain, inspire, entertain, and/or convince), and how all these tools can be "combined in a seamless leadership message" that can attract and (more importantly) then capture people's attention.Read more ›
If I could only give a leader one book, it would be this one. Why? You can have the best ideas in the world, but if no one is interested, they won't go anywhere.
How do I know? Consider that most of the effective ideas that are broadly applied were first conceived over 400 years ago. Why? No one knew how to explain the ideas using stories in the right way.
Is that a problem in your organization? Sure, it is.
I know people who have built major career successes out of telling one story, over and over again. Yes, I know that sounds silly, but it's true.
When I first started working at the Boston Consulting Group, all my colleagues marveled at the brilliance of the strategy concepts. I was amazed instead by the power of the stories and started memorizing them. Within six months, CEOs of major organizations were hanging onto my words as though I had 20 years of experience even though I was only 24 years old. All I did was master telling those stories.
I have long been convinced that story telling (something you can see done brilliantly in the Bible by Jesus) is the key to effective leadership. Until I found Stephen Denning, however, I never found anyone who could explain the process. I just knew when I had heard a good story . . . and would use the story whenever it was appropriate. Now, as a result of studying Denning's books, I can craft my own stories.Read more ›
So far, it is a pretty awesome read, great price, and highly recommended!
Most Recent Customer Reviews
Surprisingly obvious. Prime for spontaneity. It almost seems to obvious but it was actually helpful to me in a practical application even though I only bought the book for a... Read morePublished 2 months ago by Emily Schaefer
Excellent examples of how leaders us this secret language to inspire action. A helpful twist on what I have taught in my leadership training programs. Enlightening!Published on November 30, 2013 by rlewisd
Terrible book, lots of long winded useless stories. I would not read it again or recommend it to anyone ever.Published on June 5, 2013 by ben cavazos
This book has excellent content for anyone who aspires to lead. However, it is a bit boring in the way the writer wrties at times. Still highly recommendedPublished on June 15, 2011 by JAS
Well worth the investment of time needed to read it. Well written and well researched.Published on November 1, 2010 by BabaJammer