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The Secret Sales Pitch: An Overview of Subliminal Advertising Paperback – January, 2004
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"...many of his illustrations convince beyond a doubt... Perhaps this book will prompt advertising insiders to come forward..." -- Foreward Magazine May, 2004
"...strongly recommended for all elements of the advertising community, as well as social activists concerned with media manipulation..." -- Midwest Book Review
"...weirdly addictive." (Anneli Rufus) -- East Bay Express May 2004
"Bullock's prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical..." -- Santa Cruz Good Times
"Bullocks show is startling.... The overall impact is convincing." -- Santa Rosa Press Democrat
From the Publisher
Top Customer Reviews
It is important to point out that some of the subliminal examples could also be an accident of light and photography. As an avid photographer myself I have had some photos end up with what would appear to be subliminal messages and images entirely by accident. Some of them were less of a stretch than some of the examples in this book. This is not to say that his examples are not created on purpose as part of a subliminal plan. Many of them are unquestionable created for this purpose. There is also no question that psychology plays a very important role in advertising. One thing that differentiates this book form similar ones is that Mr. Bullock not only examines the subliminal items hidden in the picture but also explains the psychology behind other parts of the advertising piece. "The Secret Sales Pitch" is a highly recommended read for anyone interested in marketing and the use of subliminal messages in advertising.
At the very least it is eye opening and kind of makes you think about what we see in advertising from a different prospective.
I am excited to think we can change our future through sublimial messages. Still I can see that is very much up for debate.
Great reading on a fasinating subject.
never minding so much the book's premise, it's completely unreadable and utterly disorganized. be forewarned: reading attempts might make you feel as though you have 'a.d.d.' (a specious diagnoses, in my humble opinion) because you'll be asking yourself whether you just read the same badly written sentence in the prior sentence, or what the paragraph has to do with the topic anyway.
as an example of the book's confusing writing, one section discusses a tequila advertisement where the author describes a phallic symbol hidden behind what he claims twice is a lime in the ad, then goes on to describe that same lime as a lemon--unacceptable from a once-upon-a-time law professor whose writing abilities i'd give the same credence to as i would uncertainty to a physician who couldn't properly draw blood from a patient.
(dis?)barring the author's poor writing and organizational display, subliminally hidden images and suggestions are obviously used in many advertisements (no matter what my friend the 'worked-at-a-dozen-ad-agencies-so-i-know-what-i'm-talking-about' reviewer says...i wish you better luck with imaginative screenwriting than what you apparently had to offer all those firms where you no longer work), but i wouldn't use the author's logic to conclude that.
in sum, any golden grains in this book could at best be distilled into one solid chapter for a psychology or sociology textbook.Read more ›
Most Recent Customer Reviews
I was skeptical going into this book. I had read about subliminal advertising on the internet. It seemed logical the idea that companies would use subtle manipulation techniques to... Read morePublished on April 6, 2009 by Andrew Hough
I'm a graphic designer, with a special interest in the power of subliminal advertising. Having recently compiled a written paper on this subject, Bullock's 'The Secret Sales Pitch'... Read morePublished on March 21, 2005 by S. Ashley
Having worked at a dozen New York ad agencies - some tiny, some huge - I can assure you that the people who create ads have no interest in employing "subliminal selling... Read morePublished on January 12, 2005 by A NYC Screenwriter
Just about all of the ideas in this book have been thoroughly explored in "Subliminal Seduction". There wasn't anything really new here. Read morePublished on December 31, 2004 by Mrs Cat
August Bullock's new book, The Secret Sales Pitch, is well-written, provocative and well-researched. Read morePublished on February 13, 2004 by H.S. Ph.D., psychologist