Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
  • List Price: $29.95
  • Save: $10.00 (33%)
FREE Shipping on orders with at least $25 of books.
Only 7 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
The Secret Sales Pitch: A... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: Book has some mild wear on covers. Everything else is perfect. Orders Are Packed & Shipped, Safe & Fast.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Secret Sales Pitch: An Overview of Subliminal Advertising Paperback – January, 2004

4.2 out of 5 stars 13 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$19.95
$15.96 $9.36

Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for the Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$19.95 FREE Shipping on orders with at least $25 of books. Only 7 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • The Secret Sales Pitch: An Overview of Subliminal Advertising
  • +
  • The Age of Manipulation: The Con in Confidence, The Sin in Sincere
Total price: $39.71
Buy the selected items together


Editorial Reviews

Review

"...A fresh and engaging read...Highly recommended." -- CHOICE Magazine (American Library Association)

"...many of his illustrations convince beyond a doubt... Perhaps this book will prompt advertising insiders to come forward..." -- Foreward Magazine May, 2004

"...strongly recommended for all elements of the advertising community, as well as social activists concerned with media manipulation..." -- Midwest Book Review

"...weirdly addictive." (Anneli Rufus) -- East Bay Express May 2004

"Bullock's prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical..." -- Santa Cruz Good Times

"Bullocks show is startling.... The overall impact is convincing." -- Santa Rosa Press Democrat

From the Publisher

136 vivid FULL COLOR illustrations. The text and the examples are woven together in a logical manner.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 272 pages
  • Publisher: Norwich Pub (January 2004)
  • Language: English
  • ISBN-10: 0974264008
  • ISBN-13: 978-0974264004
  • Product Dimensions: 0.8 x 6.2 x 9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,012,016 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Harold McFarland HALL OF FAMEVINE VOICE on July 20, 2004
Format: Paperback
Subliminal messages in advertising - many people claim they exist, most advertisers claim they do not. In "The Secret Sales Pitch" author August Bullock presents a strong case not only for the existence of subliminal influences in marketing but also for their effectiveness. Some of the examples in the book are very obvious once they are pointed out and there is no question that they exist, others seem to be a bit of a stretch. Prepare to be both surprised and at times appalled at the things advertisers put in their marketing pieces.

It is important to point out that some of the subliminal examples could also be an accident of light and photography. As an avid photographer myself I have had some photos end up with what would appear to be subliminal messages and images entirely by accident. Some of them were less of a stretch than some of the examples in this book. This is not to say that his examples are not created on purpose as part of a subliminal plan. Many of them are unquestionable created for this purpose. There is also no question that psychology plays a very important role in advertising. One thing that differentiates this book form similar ones is that Mr. Bullock not only examines the subliminal items hidden in the picture but also explains the psychology behind other parts of the advertising piece. "The Secret Sales Pitch" is a highly recommended read for anyone interested in marketing and the use of subliminal messages in advertising.
Comment 10 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
"The Secret Sales Pitch" is a marvelous book, as well as a labor of love, which seems to have been years in the making. It is an indispensible resource in the field of subliminal messages. The book is extremely enjoyable, with a number of easy to understand examples and a free-and-easy, insightful, witty manner of speech. However, it never strays from tackling a serious subject that can affect everyone everyday. Kudos to Bullock for making this book available to the public.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book really goes into great study lenghs to give you an overview of what has gone on in the past and may be going on today.

At the very least it is eye opening and kind of makes you think about what we see in advertising from a different prospective.

I am excited to think we can change our future through sublimial messages. Still I can see that is very much up for debate.

Great reading on a fasinating subject.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Author August Bullock provides an informed and informative survey of how the media manipulates the minds of consumers through subliminal messages in The Secret Sales Pitch. By revealing the psychology involved in contemporary marketing strategies and tactics, Bullock has produced a kind of instructional manual which will prove to be a superbly presented introduction into subliminal message and image oriented advertising. The Secret Sales Pitch is strongly recommended reading for all elements of the advertising community, as well as social activists and reformers concerned with media manipulation issues arising from corporate and/or governmental efforts to persuade consumers and the body politic.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By eaoun on August 29, 2011
Format: Paperback Verified Purchase
It is very interesting to read. It makes you obsessed while looking at any ad in order to discover if it has embeds or not. I don't know if these tricks can increase your sales or not. I have to try it first. But for sure, it can work for propaganda especially if the designer is a sharp artist in including embeds.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
August Bullock's new book on subliminal advertising is well written, logical, perceptive, educational and controversial. Whether you ultimately agree with him or not about advertising tactics, you have to give him his due. Most of his conclusions are reasonable. His thesis is amply supported by carefully crafted analysis and numerous examples. Highly recommended for the artist, advertiser, teacher, student, or for anyone looking for an unusual read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
like the author, i have a strong interest in psychology and the law, that no doubt contributed to my obtaining degrees in both fields. now you know just about as much of my background as you will about this book's author.

never minding so much the book's premise, it's completely unreadable and utterly disorganized. be forewarned: reading attempts might make you feel as though you have 'a.d.d.' (a specious diagnoses, in my humble opinion) because you'll be asking yourself whether you just read the same badly written sentence in the prior sentence, or what the paragraph has to do with the topic anyway.

as an example of the book's confusing writing, one section discusses a tequila advertisement where the author describes a phallic symbol hidden behind what he claims twice is a lime in the ad, then goes on to describe that same lime as a lemon--unacceptable from a once-upon-a-time law professor whose writing abilities i'd give the same credence to as i would uncertainty to a physician who couldn't properly draw blood from a patient.

(dis?)barring the author's poor writing and organizational display, subliminally hidden images and suggestions are obviously used in many advertisements (no matter what my friend the 'worked-at-a-dozen-ad-agencies-so-i-know-what-i'm-talking-about' reviewer says...i wish you better luck with imaginative screenwriting than what you apparently had to offer all those firms where you no longer work), but i wouldn't use the author's logic to conclude that.

in sum, any golden grains in this book could at best be distilled into one solid chapter for a psychology or sociology textbook.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

The Secret Sales Pitch: An Overview of Subliminal Advertising
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Secret Sales Pitch: An Overview of Subliminal Advertising

Pages with Related Products. See and discover other items: book marketing, accounting information systems