- File Size: 402 KB
- Print Length: 183 pages
- Simultaneous Device Usage: Unlimited
- Publication Date: July 22, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00M19W20Y
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#156,500 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #38 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Sales & Selling > Entrepreneurship & Small Business
- #537 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship
- #583 in Books > Business & Money > Marketing & Sales > Sales & Selling
The Secret of Selling Anything Kindle Edition
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The book is a cobbling together of two unpublished books he wrote; Secrets Of Success, in 1966....and Selling Is Easy, in 1969. So, it's really two unpublished short books, written 50 years ago. And it's the only thing I've seen from Browne related to selling (there may be more, but I've never seen it.)
The first book, Secrets Of Success, is a basic "You can get whatever you want, if you help others get what they want" book. I wouldn't be surprised if Zig Ziglar got his saying, "You can get anything you want in life, if you help enough other people get what they want", from Browne. I don't know which came first. So, the first book is a basic, single premise book on how people get wealthy by selling. Certainly worth reading, and full of wisdom.
The second unpublished book, Selling Is Easy, astounded me. I skimmed through it, and then gave it a second, closer look.
I hope this comes out right. The book brought tears to my eyes. I mean it.
Here is an unpublished work, written in 1969 (I was 14 then)....that has the framework of a masterful sales book. In 1969, there were no books like this. Nobody was teaching salespeople like this. Browne showed a deep understanding of Human Engineering, that only a few today
I wish I had read this in 1973 when I started out my sales career. The book is short, and light on technique. But what it has is gold. Listening to prospects? finding out what motivates them? giving them what they want? I'm not joking, these are advanced concepts even now. And Harry had them in 1969.
This is a book on selling, the same way Think And Grow Rich is a book about success. Light on technique, but stuffed with fundamental truths. There were many passages in the book that read like something I would write. I know how that sounds, but it's true.
I see little parts of other great sales masterpieces, like SPIN Selling and High Probability Selling. But this book was written earlier than those.
Now, why did the book bring me to tears a few times? I know what I had to go through to learn what I know about selling. And here I am, reading a book by someone else that thinks like me....that has arrived at the same conclusions, taken the same journey.
If you want to know how masterful salespeople think, this is the only book that will give you those insights.
My God! I just looked up his name, to see what he died of in 2006. This is the same Harry Browne that ran for president with the Libertarian Party. I had no idea they were the same man. I probably won't read his investment books, too old (the books and me). But he wrote this at 36 years old. Such deep insights from such a young man. Impressive.
The book does offer the advice of a veteran, successful salesman who shares his learned wisdom and gives the reader a detailed blueprint on how to succeed and properly orient your focus in the interactions with others. I would not only recommended reading this book, but going through it several times over to absorb and reflect upon the wealth of knowledge contained in its pages. The power of this text rests not in its effectiveness and applicability in the business world, but its universal application to dealing with all people in all arenas. Another appropriate title could fairly be “The Secret of Life.”
Buy this book. It will change how you relate the world and certainly improve your outcomes.
IF you are in sales and/or marketing, this is a must read. It's easy to read. It's just so simple. Everything you need to know is in this book. I picked it up because Gary Bencivenga said to read it and if Gary recommends a book on sales and marketing, you're an idiot if you don't get it.