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The Secret of Selling Anything: A road map to success for the salesman… who is not aggressive, who is not a “smooth talker,” and who is not an extrovert Kindle Edition
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- ASIN : B00M19W20Y
- Publisher : Pamela Wolfe Browne (July 22, 2014)
- Publication date : July 22, 2014
- Language : English
- File size : 405 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 179 pages
- Lending : Enabled
- Best Sellers Rank: #351,921 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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The book is a cobbling together of two unpublished books he wrote; Secrets Of Success, in 1966....and Selling Is Easy, in 1969. So, it's really two unpublished short books, written 50 years ago. And it's the only thing I've seen from Browne related to selling (there may be more, but I've never seen it.)
The first book, Secrets Of Success, is a basic "You can get whatever you want, if you help others get what they want" book. I wouldn't be surprised if Zig Ziglar got his saying, "You can get anything you want in life, if you help enough other people get what they want", from Browne. I don't know which came first. So, the first book is a basic, single premise book on how people get wealthy by selling. Certainly worth reading, and full of wisdom.
The second unpublished book, Selling Is Easy, astounded me. I skimmed through it, and then gave it a second, closer look.
I hope this comes out right. The book brought tears to my eyes. I mean it.
Here is an unpublished work, written in 1969 (I was 14 then)....that has the framework of a masterful sales book. In 1969, there were no books like this. Nobody was teaching salespeople like this. Browne showed a deep understanding of Human Engineering, that only a few today
I wish I had read this in 1973 when I started out my sales career. The book is short, and light on technique. But what it has is gold. Listening to prospects? finding out what motivates them? giving them what they want? I'm not joking, these are advanced concepts even now. And Harry had them in 1969.
This is a book on selling, the same way Think And Grow Rich is a book about success. Light on technique, but stuffed with fundamental truths. There were many passages in the book that read like something I would write. I know how that sounds, but it's true.
I see little parts of other great sales masterpieces, like SPIN Selling and High Probability Selling. But this book was written earlier than those.
Now, why did the book bring me to tears a few times? I know what I had to go through to learn what I know about selling. And here I am, reading a book by someone else that thinks like me....that has arrived at the same conclusions, taken the same journey.
If you want to know how masterful salespeople think, this is the only book that will give you those insights.
My God! I just looked up his name, to see what he died of in 2006. This is the same Harry Browne that ran for president with the Libertarian Party. I had no idea they were the same man. I probably won't read his investment books, too old (the books and me). But he wrote this at 36 years old. Such deep insights from such a young man. Impressive.
IF you are in sales and/or marketing, this is a must read. It's easy to read. It's just so simple. Everything you need to know is in this book. I picked it up because Gary Bencivenga said to read it and if Gary recommends a book on sales and marketing, you're an idiot if you don't get it.
Top reviews from other countries
"Selling is easy. It's always easy if you think of the prospect as someone you're trying to help. It becomes difficult when you think of your prospect as an adversary who must be out-maneuvered."
Sometimes you don't sell what the prospect wants or needs but then, it's much nicer to admit that to yourself and to the customer quickly so you don't waste time trying to persuade someone who will never buy, and even if they do, you've done them harm.
In my review of The NEW Game of Selling I mentioned the idea of helping your prospect to buy.
That's what this book does as well.
It's very easy to read, building up from principles for how you yourself think and become motivated and then moves to applying that to helping others.
As you read it, you'll think that it makes much more sense than some of the sleazy tricks that you might have been taught in other sales training courses and books which try to manipulate the buyer.
That means the book will appeal to people who don't see themselves as natural sales people - i.e. you don't fit the extrovert, confident, enthusiastic, over-bearing stereotype - but you need to sell.
If want want to close every deal and empty the wallet of every prospect who comes into contact with you, then the book isn't for you. It doesn't teach you how to change the mind of the buyer.
Instead it uses the issues that already motivate the buyer to create the sale when your product is a good fit and you're within the normal price expectations. It recognises that your customer must gain as well as you. This is of course the basis for a longer term relationship and ongoing profitable business.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.
Paul Simister, business coach
Well done for another great evergreen product.
In our online, instant world, salesmanship is a skill that's almost be forgotten.
This book is an excellent guide on how to sell by helping others