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The Secret: What Great Leaders Know and Do Hardcover – Illustrated, September 2, 2014
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The authors get at the heart of what makes a leader successful in this classic business fable. Newly promoted but struggling young executive Debbie Brewster asks her mentor, “What is the secret of great leaders?” His reply—“great leaders serve”—flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way, Debbie learns:
• Why great leaders seem preoccupied with the future
• How people on the team ultimately determine your success or failure
• What three arenas require continuous improvement
• Why true success in leadership has two essential components
• How to knowingly strengthen—or unwittingly destroy—leadership credibility
This new edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors have also added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard and Miller’s wisdom about leadership in a form that anyone can easily understand and implement.
- Print length152 pages
- LanguageEnglish
- PublisherBerrett-Koehler Publishers
- Publication dateSeptember 2, 2014
- Dimensions5.63 x 0.6 x 8.75 inches
- ISBN-101626561982
- ISBN-13978-1626561984
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Simple Truths of Leadership | The Secret | Servant Leadership in Action | Full Steam Ahead! | Know Can Do! | |
Also by Ken Blanchard | Leadership legend Ken Blanchard teams up with Randy Conley to share the most essential lessons on servant leadership and building trust from the heart of his leadership model. | In this third edition, bestselling authors Ken Blanchard and Mark Miller answer the question most leaders ask at some point in their career: “What do I need to do to be a great leader?” The secret may surprise you. | “The only way to create great relationships and results is through servant leadership. It’s all about putting other people first.” – from the foreword by John Maxwell | Mega-selling author Ken Blanchard teams up with top consultant and executive coach Jesse Stoner to take the mystery out of creating a clear, compelling vision for your organization and yourself. | KNOW CAN DO! tells the story of how a well known author learns to bridge the gap between what we all know—all the advice we've taken in from books, seminars, etc.—and how we actually use that knowledge. |
Editorial Reviews
Review
—from the foreword by John C. Maxwell, author of the bestselling The 21 Irrefutable Laws of Leadership and founder of INJOY
“You don’t have to be older to be a great leader. The Secret shows how to lay the foundation for powerful servant leadership early in your career to maximize your impact.”
—Claire Diaz-Ortiz, Head of Corporate Innovation and Philanthropy at Twitter, Inc. and author of Twitter for Good and Hope Runs
“When you learn The Secret, don't keep it to yourself. Share it and use it with your people. It will make a difference in their lives and their performance.”
—Donald G. Soderquist, former Vice Chairman, Wal-Mart, and founder of the Soderquist Center for Leadership and Ethics, John Brown University
“If you know The Secret, both relationships and results will prosper. It's a perfect move in your life from success to significance.”
—Bob Buford, author of Halftime
About the Author
Mark Miller is currently serving as vice president, organizational effectiveness, at Chick-fil-A, Inc. He is also the author of The Heart of Leadership, The Secret of Teams, and, with Ken Blanchard, Great Leaders Grow. His blog, GreatLeadersServe.org, is rated as one of the top leadership sites in the world.
Product details
- Publisher : Berrett-Koehler Publishers; Third edition (September 2, 2014)
- Language : English
- Hardcover : 152 pages
- ISBN-10 : 1626561982
- ISBN-13 : 978-1626561984
- Item Weight : 0.035 ounces
- Dimensions : 5.63 x 0.6 x 8.75 inches
- Best Sellers Rank: #67,567 in Books (See Top 100 in Books)
- #91 in Business Mentoring & Coaching (Books)
- #745 in Business Management (Books)
- #1,078 in Leadership & Motivation
- Customer Reviews:
About the author

Mark Miller is an international best-selling author, business leader, and communicator.
Mark began writing almost twenty years ago when he teamed up with Ken Blanchard, co-author of The One Minute Manager, to write The Secret: What Great Leaders Know and Do. The book you now hold in your hand is his seventh. With over 1,000,000 books in print, in more than 25 languages, Mark’s global impact continues to grow.
In addition to his writing, Mark enjoys speaking to leaders. Over the years, he’s traveled to dozens of countries teaching for numerous international organizations. His theme is always the same: encouraging and equipping leaders!
Mark started his Chick-fil-A career working as an hourly team member in 1977. In 1978, he joined the corporate staff working in the warehouse and mailroom. Since that time, he has provided leadership for Corporate Communications, Field Operations, Quality and Customer Satisfaction, Training and Development, and Leadership Development. During his tenure with Chick-fil-A, the company has grown from 75 restaurants to over 2,300 locations with annual sales approaching $10 billion.
Mark lives an active lifestyle. As a photographer, he enjoys shooting in some of the world’s hardest-to-reach places, past locations include: Antarctica, Everest Base Camp, the jungles of Rwanda, and the Galapagos Islands. Married to Donna, his high school sweetheart, for over 35 years, Mark has two sons, Justin and David; a daughter-in-law, Lindsay; and three amazing grandchildren.
Learn more about Mark: https://www.markmillerleadership.com
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Top reviews from the United States
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Blanchard’s Leadership and the One Minute Manager provides the Situational Leadership II model that explains the four leadership styles: directing, coaching, supporting, delegating—I present the model in class lectures. Additionally, Blanchard and Broadwell’s Servant Leadership in Action with chapters written by leaders from diverse backgrounds presenting real-life experiences is a great supplement to The Secret.
If you prefer a traditional textbook, you can always read Hersey and Blanchard’s Management of Organizational Behavior (10th edition, 2012) where they presented the original Situational Leadership model, but having read the 5th edition as one of my textbooks as a grad student and while it influenced my thinking greatly, The Secret is easier to comprehend, remember, and see the application of the concepts. I have presented the Situational Leadership I and II models in various classes over the years but students have struggled to grasp the application of the model in real life. The Secret illuminates the real-life application.
An updated version of their classic business fable, The Secret captivates the reader through an intriguing narrative centered around the simple but profound secret: “great leaders serve.”
Some of my earliest professional training was based on the writings of Ken Blanchard, and his works continue to both line my shelf and inform my leadership activities.
In much the same way, for the past few years Mark Miller’s writings have been an influential factor in my ongoing leadership development.
With The Secret, the authors have once again crafted a learning device that is not only a pleasure to read but filled with practical helps applicable from the volunteer team leader to the C-suite. In addition to these helps, the self-assessment included at the end of the book is a quick, useful tool to use at both the beginning and end of any mentoring or leadership development program.
Your continual journey as a developing leader developing others will benefit greatly from practicing the “secrets” from The Secret.
Top reviews from other countries



The book is written as a parable, without jargon, and is very easy to read. It’s very practical. You can apply it immediately and it makes sense.
I used it as a sourcebook for a chapter on leadership for the newest edition of our textbook MANAGING CULTURAL DIFFERENCES, coming out in 2023, though I’ve been teaching situational leadership 25 years, and practicing it more like 40 years as a manager or leader in a variety of contexts including as an entrepreneur and president of a professional association. Highly recommended!!


I loved to know some basic values of SERVE.
I pray for everyone becomes true servant.
I will suggest reading it to others.