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Secrets of Closing the Sale Paperback – Print, September 1, 2004
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From the Back Cover
What is the best way to persuade someone to take action? Do our customers, clients, or patients believe that we are looking out for their best interests? These are just a couple of questions that successful professionals need to ask every day.
Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how to:
- project warmth, enthusiasm, and integrity
- effectively use over one hundred creative closes
- increase productivity and professionalism
- overcome the basic reasons people will not buy
- deal respectfully with challenging prospects
Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and confidence.
"To call Zig Ziglar a 'super salesman' is an understatement. This work is a compilation of everything he knows about the art of selling. It's worthwhile reading."-Richard M. DeVos, cofounder of Amway, owner and chairman, NBA Orlando Magic
"I dove into as many of Ziglar's tapes and books as I could to develop my abilities. Within a few years, I was breaking every sales record imaginable."-Linda Burzynski, Computer Moms International
"This book will arm you with all the tools necessary to become an extraordinary salesperson. You'll grow professionally and personally."-Nido R. Qubein, chairman, Great Harvest Bread Co.
"Zig is an example to follow."-John C. Maxwell, founder of the INJOY Group
About the Author
Zig Ziglar, a talented author and speaker, has traveled over five million miles and worked with clients and corporations of all sizes, from Fortune 500 companies to churches, schools, and non-profit associations. He has written twenty-one books on personal growth, leadership, sales, faith, and success, nine of which have been bestsellers. He lives in Carrollton, Texas.
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Top customer reviews
A long list of closing tactics are revealed, which gives the trainee a palette of options to choose from when we are out spreading the word, helping others to our goods and services. If only we could bring the book to meetings…
More important than the closing tips are the thoroughly discussed key principles of sales, which are also listed at the end. This gives the reader a throughout understanding of the trade - and for what to practice. From my understanding of the field, the most central here is to be enthusiastic about the products, ask questions, listen and be sincere towards the prospect.
The biggest obstacle to the book is its length and that it seems somewhat repeating at times. This repetition might be a useful learning exercise, but had the book been shorter I would rather have read it twice. There is also quite frequent references to religious topics which might be partially relevant but which in my opinion does not belong in the book. At the end, increased use of parenthesis are cluttering the text and the writing ends up a somewhat clumsy.
I bought the original book I wanted pure advice without revisions. The book is an amazing read. I look forward to my 2nd and 3rd reviews. Do not feel like you have to rush through this book. Although the advice is given through narrative, it is first and foremost a reference book. Place it on your bookshelf next to How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets.
Always emphasizing the honest sale and understanding the psychology of both the salesperson and the prospect, Ziglar portrays the sales pro as a consummate problem solver and the profession as one of ultimate integrity and honor.
Every professional, regardless of what you believe, is a sales professional. And every sales professional should read this book (and any other book or audio program by Ziglar) to master their chosen profession.
By the way, I just have to say that Amazon is so fantastic. There was a discrepancy with the shipping address for this and 2 other books that I was to receive. Amazon re-shipped the books to me, at no additional cost, and they arrived the next day because of overnight shipping. They were so considerate and took care of me. I am a VERY satisfied customer!
For those who skip the description:
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day. He provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America's selling sensation can work for you.
I've come to understand Ziglar's sales technique as "closing." In my view, this book is not for those wanting to spend a lot of time doing sales work. It's for those that want to spend the least time selling, because Zig gets to the close using the most direct path. You close a sale without over-selling, without a lot of time and you're done.