Top positive review
13 people found this helpful
This is a fantastic book. While it is especially valuable for beginners ...
on October 21, 2016
This is a fantastic book. While it is especially valuable for beginners and first year sales reps, it has value for anybody in the profession. As an experienced sales professional myself, I will say that this won't teach a seasoned sales veteran any new information about HOW to sell, but it will help to realign your thoughts with WHY they buy. Huge difference there that we sometimes become jaded to after many years in the business. We get so focused on saying things we like to say, but disregard the things that the customer needs to hear. This book will also help the seasoned veteran to get back to the positive outlook and remember why they started selling to begin with. Sales is truly the best profession in the world, nothing will give you the satisfaction like a successful selling career. I wholeheartedly believe that ANYBODY in sales, regardless of skill level or experience would benefit from reading this book.