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The Secrets of Crowdfunding: A Step-by-Step Guide to Getting the Most From Your Kickstarter Campaign Paperback – November 28, 2012
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I have managed projects and was delighted to find that Sean covers the critical points of successful project planning and budgeting - without making it onerous. He includes charts to plan for success - for example, showing how costs can charge if you attract a lot of participants. He makes the crucial distinction between cost, value and price. There are worksheets and examples and even an online worksheet to help with the math of determining the funding goal and the number of participants needed.
I've participated in a number of Kickstarter projects - and passed by some put together by folks who should read this book. You want me to give money to your film, yet the video that's part of your promotion shows a talking head obviously reading a script? Or your page on Kickstarter is hard to read? Dream on. Sean makes excellent points about how to show that you are capable of doing what you propose. He also brilliantly covers many different ways of offering perks of different levels. "Inclusion [in] the process is one of the major reasons that people get involved early." Yep, I've participated in several projects just because I wanted to find out what was happening. He even talks about how to appeal to different personality types.
Towards the end of the book, Sean addresses the value of examining an unsuccessful campaign to see where you can do better next time. As a consultant, I've found noting the "lessons learned" as a critical part of one's own development. I weep to see people who have "failed" at something throw the entire dream out the window while a few "fixes" might have made all the difference. Sean's examples of what to look for are excellent. Thank you, Sean Akers!!