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The Secrets of Crowdfunding: A Step-by-Step Guide to Getting the Most From Your Kickstarter Campaign Paperback – November 28, 2012
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover,"" illustrated with striking graphic novel panels. Pre-order today
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Top customer reviews
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I have managed projects and was delighted to find that Sean covers the critical points of successful project planning and budgeting - without making it onerous. He includes charts to plan for success - for example, showing how costs can charge if you attract a lot of participants. He makes the crucial distinction between cost, value and price. There are worksheets and examples and even an online worksheet to help with the math of determining the funding goal and the number of participants needed.
I've participated in a number of Kickstarter projects - and passed by some put together by folks who should read this book. You want me to give money to your film, yet the video that's part of your promotion shows a talking head obviously reading a script? Or your page on Kickstarter is hard to read? Dream on. Sean makes excellent points about how to show that you are capable of doing what you propose. He also brilliantly covers many different ways of offering perks of different levels. "Inclusion [in] the process is one of the major reasons that people get involved early." Yep, I've participated in several projects just because I wanted to find out what was happening. He even talks about how to appeal to different personality types.
Towards the end of the book, Sean addresses the value of examining an unsuccessful campaign to see where you can do better next time. As a consultant, I've found noting the "lessons learned" as a critical part of one's own development. I weep to see people who have "failed" at something throw the entire dream out the window while a few "fixes" might have made all the difference. Sean's examples of what to look for are excellent. Thank you, Sean Akers!!
The book is broken down into a couple of easy to digest sections, and the book is not too long so you are able to finish it quickly.
I also was able to speak to the author over the phone and he provided even more great tips and specific ideas I will definitely use.
A must buy!
Most recent customer reviews
Lack of professionalism is not what you want in a book about how to be successful in crowdfunding.