- Paperback: 148 pages
- Publisher: iUniverse (June 1, 2010)
- Language: English
- ISBN-10: 1450218989
- ISBN-13: 978-1450218986
- Product Dimensions: 6 x 0.3 x 9 inches
- Shipping Weight: 7 ounces (View shipping rates and policies)
- Average Customer Review: 3.6 out of 5 stars See all reviews (4 customer reviews)
- Amazon Best Sellers Rank: #5,899,406 in Books (See Top 100 in Books)
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Top Secrets for Using LinkedIn to Promote Your Business or Yourself Paperback – June 1, 2010
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About the Author
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in business and work relationships and in professional and personal development. She is founder and director of Changemakers Publishing and Writing and of E-Book Publishing. She has extensive experience doing PR for her own books and for clients - from writing press kits to sending out press releases to organizing promotional events. This PR has included using LinkedIn and other social media for over three years. She has been interviewed as a featured expert guest on hundreds of TV and radio programs, including Oprah and Good Morning America. She also has her own PR service - PR and Networking Connection (www.prandnetworkingconnection.com), which sends out PR releases for clients to thousands of contacts in the TV, radio, print, and Internet media. She has published over 50 books on diverse subjects. Her latest books on business relationships, professional development, and marketing include: TOP SECRETS FOR DOING YOUR OWN PR WANT IT, SEE IT, GET IT!: VISUALIZE YOUR WAY TO SUCCESS DISAGREEMENTS, DISPUTES AND ALL-OUT WAR 30 DAYS TO A MORE POWERFUL MEMORY A SURVIVAL GUIDE FOR WORKING WITH HUMANS . . . MANAGING EMPLOYEES FROM HELL . . . and WORKING WITH BAD BOSSES LET'S HAVE A SALES PARTY SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING BUILDING A WINNING SALES TEAM Scott has received national media exposure for her books (including appearances on Good Morning America, Oprah, Montel Williams, CNN, and the O'Reilly Factor). She hosts a radio talk show series, CHANGEMAKERS, featuring interviews on various topics, which is syndicated through the HealthyLife.Net Radio Network to over 400,000 listeners. More details about the show are at www.changemakersradio.com. She received a Ph.D. in Sociology from the University of California in Berkeley, a J.D. from the University of San Francisco Law
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Top Customer Reviews
The book shows 134 pages, but in reality it is about 40 maybe 50 pages. The way she wrote is just using wide spacing, trying to create an impression of a bigger book. She is constantly using word "once", just take a look at pages 94 through 97 (as an example). Once and again once...and more once. For me English is a second language but I think I can write a better book then she does. Images in her book are washed out, extremely poor quality. On the back page cover there is an info about Oprah, Good Morning America and about her degree from University of California in Berkley. For the average person it really doesn't matter if you know Oprah or not, etc., what matters if the information you provide and here she lacks basic skills.
I would NOT recommend that book to anyone, waste of money!!!
The focus of the book is on different ways of using LinkedIn with the focus on how the reader can use this, and it includes many strategies, including how you can create a powerful LinkedIn profile and company profile, how to use recommendations, the importance of joining groups, starting your own group, making connections with members, using search to find contacts and information, finding answers and asking questions, using applications, including Company Buzz, WordPress, Blog Link, Google Presentation, SlideShare Presentations, Events, My Travel, Box.net Files, Reading List, and Polls. It also discusses how to decide on the best strategy and assess your campaign.
I hope you will not be put off by this reviewer, who's only other review is a negative one about another product.