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7 Secrets of Marketing in a Multi-Cultural World, Second Edition Hardcover – February, 2004

5.0 out of 5 stars 1 customer review

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Editorial Reviews

Review

"Dr. Rapaille's approach unlocks deep consumer insights.It's a game-changer in the market." -- Charlotte R. Otto, Global External Officer, The Procter & Gamble Company

"Dr. Rapaille's undertanding of cultural Archetypes gives us valuable guidance into meeting the unanticipated needs of our customers" -- Walt Gillette, VP and General Manager, Boeing Commercial Airplane Company

About the Author

Dr. Clotaire Rapaille is founder and chairman of Archetype Discoveries Worldwide, a leading consulting and training company in the area of inter-cultural and cross-cultural management and marketing. For more than two decades he has been teaching top marketing executives of Fortune 500 companies how to position their products and services in ways that relate to the archetypes and codes of different cultures.
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Product Details

  • Hardcover: 318 pages
  • Publisher: Tuxedo Production; 2nd edition (February 2004)
  • ISBN-10: 0974016845
  • ISBN-13: 978-0974016849
  • Product Dimensions: 9 x 6.2 x 1.1 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,245,350 in Books (See Top 100 in Books)

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I would really love to sit down and talk to this man, I wish he would write volumes about different cultures because he is so spot on when it comes to the things he has learned about different countries and people. Amazing.
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