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Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere Paperback – June 15, 2012
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Top Customer Reviews
I'm the owner of a company that sells an extremely discretionary product--one that a customer can say "no" to without dramatically affecting their immediate future. Using the tools in this book, we drive past the reasons not to buy and close far more sales than we would if we were content to simply be "Presenters" rather than CLOSERS. (Buy and read the book to find out why this distinction is critically important.) The material in this book and the valuable principles it so clearly presents are now a cornerstone of our sales training program. I couldn't recommend it highly enough.
One of the biggest challenges in sales is collecting and sorting through the mounds of "tips" and other good advice that are so common in sales know-how. Mike Kaplan has done the work for us, collected the knowledge, sorted the wheat from the chaff, and put it into an approachable and easily-digested step-by-step process that will keep you on track and winning throughout your sales career. You will have a more focused understanding of the parts of selling and the relative importance of things like "know all of the benefits of your product" versus "get the client's head nodding in agreement" versus "be likable because people do business with those they like".Read more ›
The book is sporadically riddled with caps-lock paragraphs, which I found a bit tacky. Between that and the seemingly thousands of "this is important to you and would provide benefit to you, right?" one after another, it seems like Mike Kaplan is steadfast on treating everyone like an oblivious 2 year old (readers and customers alike). Personally, since I don't sell to 2 year olds, I will be using practical strategies gathered from the other books I read. My ultimate conclusion is that there are far better books out there for your money.
I'm not saying the book itself is all bad for everyone - the one star refers to how I saw it for myself. Maybe if "hard sell" telemarketer-like strategies are what you need or what is the norm in your area, then maybe this will work for you. I don't like it at all though.
I also bought "How I Raised myself from failure to success in selling " by Frank Bettger and that one was amazing and I'd recommend that one instead.
Most Recent Customer Reviews
This was an excellent refresher on how to really break down the sale into tangible, achievable components that keep the process moving along in a predictable and orderly fashion.Published 2 days ago by Tina T.
This is the best sales book I have ever read for my industry. I am redirecting my entire sales staff using the processes outlined in the book.Published 9 days ago by William T. Earnest
Great book! Easy to read and understand. Mike Kaplan is truly a master of his art. His book has helped me tremendously at my job. Every salesperson NEEDS this book.Published 14 days ago by Amazon Customer
This is a very good book I would definitely recommend this book whether you a beginner or in the business for long time . The tips help me to hit 21 cars this month . Read morePublished 26 days ago by catlove
This reason I liked this is because it presented a logical, systematic, methodical way to master the close of an offer. It presented scripts to use during the close. Read morePublished 1 month ago by Amazon Customer
I've read a lot of books on sales and many of them are just rehashed versions of each other. This book has some serious gold nuggets inside. Read morePublished 2 months ago by Rhandell Mitchell