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Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Hardcover – February 15, 2005
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From Publishers Weekly
Eker's claim to fame is that he took a $2,000 credit card loan, opened "one of the first fitness stores in North America," turned it into a chain of 10 within two and a half years and sold it in 1987 for a cool (but somewhat modest-seeming) $1.6 million. Now the Vancouver-based entrepreneur traverses the continent with his "Millionaire Mind Intensive Seminar," on which this debut motivational business manual is based. What sets it apart is Eker's focus on the way people think and feel about money and his canny, class-based analyses of broad differences among groups. In rat-a-tat, "Let me explain" seminar-speak, Eker asks readers to think back to their childhoods and pick apart the lessons they passively absorbed from parents and others about money. With such psychological nuggets as "Rich people focus on opportunities/ Poor people focus on obstacles," Eker puts a positive spin on stereotypes, arguing that poverty begins, or rather, is allowed to continue, in one's imagination first, with actual material life becoming a self-fulfilling prophecy. To that end, Eker counsels for admiration and against resentment, for positivity, self-promotion and thinking big and against wallowing, self-abnegation and small-mindedness. While much of the advice is self-evident, Eker's contribution is permission to think of one's financial foibles as a kind of mental illness—one, he says, that has a ready set of cures.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Eker, a multimillionaire, teaches us how to become rich. He believes thoughts lead to feelings, which lead to actions, which lead to results, and hence the key to attaining great wealth begins with thinking--like rich people do. He offers new ways of thinking and acting that will lead to new and different results, and he tells us, "Success is a learnable skill. You can learn to succeed at anything." The book emphasizes Eker's 17 principles for amassing wealth, which include: rich people believe that they create their life, while poor people believe "life happens to me." Rich people focus on opportunities, while poor people focus on obstacles. Rich people act in spite of fear, while poor people let fear stop them. Rich people constantly learn and grow, while poor people think they know enough. This is an obvious infomercial for the author's training seminars; however, although many may not agree with all of Eker's ideas, his book offers thought-provoking advice and valuable insight. Mary Whaley
Copyright © American Library Association. All rights reserved
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The first part focuses on discovering what your money blueprint is. The second part of the book is Mr. Eker's principles of wealth and how to use them to your advantage. An example of one of the wealth principles is, "The true measure of wealth is net worth, not working income". This principal is followed by a lesson on increasing net worth and associated actions, such as creating a net worth statement sheet. Hence some of these may seem obvious but the difference is applying the correct action that would be needed to make a difference. The storytelling really highlights the impacts of taking or not taking actions. I love this book and keep going back to it. Has it helped me? While I have not made millions yet...I have a much better awareness of where I stand and I am in the process of consolidating and growing my financial portfolio. Mr. Eker is a variation of the Susie Orman type - a personality, with opinions, principles and practical advice.
One thing that I found a bit disturbing is the constant reminder of the Seminar. But I guess that's their way to promote their products.
All in all, great book!
This book has completely changed the way I approach business and life in general. Growing up in a low to middle class neighborhood and being around people who subconsciously want you to fail is more common than I thought. It really hit home when T. Harv Eckar gave the examples of what your parents and friends say to you when growing up. Like how many times have you heard "Money is the root of all evil" or "Money doesn't grow on trees".
This book is a must read if you are starting a business or have ever thought about starting a business. You will go through a complete mind shit.
There are lots of emotional stories and frameworks that you can use immediately. In fact this is more of an "action takers" book. The exercises and actions are right on point.
Fortunately, this book contains what you need to get better results. That's rare and extraordinarily valuable.