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Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Hardcover – February 15, 2005
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From Publishers Weekly
Eker's claim to fame is that he took a $2,000 credit card loan, opened "one of the first fitness stores in North America," turned it into a chain of 10 within two and a half years and sold it in 1987 for a cool (but somewhat modest-seeming) $1.6 million. Now the Vancouver-based entrepreneur traverses the continent with his "Millionaire Mind Intensive Seminar," on which this debut motivational business manual is based. What sets it apart is Eker's focus on the way people think and feel about money and his canny, class-based analyses of broad differences among groups. In rat-a-tat, "Let me explain" seminar-speak, Eker asks readers to think back to their childhoods and pick apart the lessons they passively absorbed from parents and others about money. With such psychological nuggets as "Rich people focus on opportunities/ Poor people focus on obstacles," Eker puts a positive spin on stereotypes, arguing that poverty begins, or rather, is allowed to continue, in one's imagination first, with actual material life becoming a self-fulfilling prophecy. To that end, Eker counsels for admiration and against resentment, for positivity, self-promotion and thinking big and against wallowing, self-abnegation and small-mindedness. While much of the advice is self-evident, Eker's contribution is permission to think of one's financial foibles as a kind of mental illness—one, he says, that has a ready set of cures.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Eker, a multimillionaire, teaches us how to become rich. He believes thoughts lead to feelings, which lead to actions, which lead to results, and hence the key to attaining great wealth begins with thinking--like rich people do. He offers new ways of thinking and acting that will lead to new and different results, and he tells us, "Success is a learnable skill. You can learn to succeed at anything." The book emphasizes Eker's 17 principles for amassing wealth, which include: rich people believe that they create their life, while poor people believe "life happens to me." Rich people focus on opportunities, while poor people focus on obstacles. Rich people act in spite of fear, while poor people let fear stop them. Rich people constantly learn and grow, while poor people think they know enough. This is an obvious infomercial for the author's training seminars; however, although many may not agree with all of Eker's ideas, his book offers thought-provoking advice and valuable insight. Mary Whaley
Copyright © American Library Association. All rights reserved
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Top Customer Reviews
The theme is written from the premise of your worthiness thoughts lead to your actions which lead to your circumstances.
"Wealthy." The meaning of "wealthy" indicates a great deal about who you are.
The wealthy at country clubs talk about a person's net worth. The middle class at other environments talk about the raise. And the poor talk about making it.
One of the most hilarious parts to this book is the example of what happens when someone says, "Oh! Money is not that important."
T. Harv Eker's reaction is to tap the palm of his hand on his forehead as he say's, "Oh! I get it. You're broke!"
To do this, without regard for whose around and what the social situation is, would definitely be life altering for the person who says that money is not important. (I actually can't imagine someone doing this in any situation other than if they are presenting a motivational workshop, where they are in charge.
But, nonetheless, imagining this happening was funny.
Beyond humor, this book compares the rich to the poor with these assertions:
1. Rich people believe "I create my life." Poor people
believe, "Life happens to me."
2. Rich people play the money game to win. Poor people
play the money game to not lose.
3. Rich people are committed to being rich. Poor people
want to be rich.
4. Rich people think big. Poor people think small.
5. Rich people focus on opportunities. Poor people focus
6. Rich people admire other rich and successful people.
Poor people resent rich and successful people.
7. Rich people associate with positive, successful
people. Poor people associate with negative or
8. Rich people are willing to promote themselves and their
value. Poor people think negatively about selling and
9. Rich people are bigger than their problems. Poor
people are smaller than their problems.
10. Rich people are excellent receivers. Poor people are
11. Rich people choose to get paid based on results. Poor
people choose to get paid based on time.
12. Rich people think "both." Poor people
13. Rich people focus on their net worth. Poor people
focus on their working income.
14. Rich people manage their money well. Poor people
mismanage their money well.
15. Rich people have their money work hard for them. Poor
people work hard for their money.
16. Rich people act in spite of fear. Poor people let fear
17. Rich people constantly learn and grow. Poor people
think they already know.
This is a great book because with each assertion T. Harv Eker gives excellent real life scenarios, as well as experiences that he has live through.
The first 187 pages of this book are filled with shallow generalities and soundbites such as: "Rich people are bigger than their problems. Poor people are smaller than their problems." I don't disagree, but there is nothing to back up these simple "wealth principles" and little in the way of direction for implementation.
Still, this book could be an adequate primer for those who have had no introduction to the genres of wealth-building and self-improvement -- except for the continual pleadings to visit the author's website and attend his seminars. Yes, I know that authors in many fields often write books as a means to promote themselves and their other products, but I have never seen a book, other than giveaway promotionals, that so blatantly pushed the author's other products while providing so little in return. Like an infomercial, this book continually tells you what you could experience if you would only attend his seminar. And all those website freebies promised throughout the book? You must give him your name and e-mail address before he'll let you in. And after you do that, you must provide a credit card and pay a $100 deposit for that free seminar.
I'm returning my book tomorrow and getting my money back. For the same amount of money you can get BOTH "Maximum Achievement" (Brian Tracy) AND "Think and Grow Rich" (Napolean Hill). Neither is an infomercial in disguise.
Oh, and what comes after those first 187 pages of fluff? A five-page invitation to visit the registration-required website and attend the credit card-required seminar, a four-page advertorial for the same seminar (still no mention of a credit card here), a two-page lecture to "share the wealth" by committing to tell at least one hundred people about the book (or buy the book for them!), and a four-page list of seminars, home learning programs, and instructions on how you can hire Harv to speak at your own event.
Come on, Harv - I don't fault you for building your own wealth through seminars, CDs and speaking engagements, but please don't charge us $20 for your catalog. Give us something we can use!
The ideas in this book are simple, there is no complicated formula for getting rich, if you are looking for that you need to move on. Its going to take smart, planned, and dedicated work. It is going to require a lot of learning about money, choosing a path that you believe with every fiber of your being that will make you rich, and be willing to fail. Not with the intent of failure, but knowing it is a possibility and can provide a great learning experience on the way to success.
I will say this is a great book to read, but it is a starting point. If this is your first book on building wealth, that is great, and in this book there are several more great ones that T. Harv Eker mentions which I believe are worth looking at and studying. If he mentions someone successful, consider them a potential person to study about and learn from their examples.