Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
+ Free Shipping
7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Paperback – September 19, 2016
|New from||Used from|
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
“Understanding effective persuasion is foundational for anyone interested in the field of marketing and communications. The reason is beautifully explained, and exemplified in 7 Secrets of Persuasion. Jim helps us understand what’s primal and true about us, but more, he brings persuasion to life with example after example.”
―Tom Collinger, executive director, Spiegel Digital & Database Research Center, senior director, Medill Distance Learning, Northwestern University
“Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim’s book is required reading.”
―Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame
About the Author
James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand-planning director with clients such as Budweiser, McDonald’s, State Farm, and Betty Crocker. He has earned a PhD in sociology and a master’s degree in statistics, and has taught integrated marketing communication at Northwestern University’s Medill School. Crimmins combines his scientific, professional, and academic background to explain how the revolution in mind science changes the conventional wisdom of influence and can make anyone a more successful persuader.
Top customer reviews
These are among the several5 passages of greatest interest and value to me, also listed to suggest the scope of his coverage:
o The Lizard (Pages 13-25)
o Persuasion’s Two Challenges (25-29)
o Mental Availability (32-36
o The Preference of Others (54-67)
o Which Is Easier to Change, the Act or the Attitude? (72-74)
o Tools to Change the Act (80-82)
o The Leaky Hose (82-86)
o Think Big (94-95)
o Intel Inside (99-104)
o Unique or Motivating: an Easy Choice (106-109)
o Language Camouflage (113-118)
o Unearthing True Motivations (119-120)
o Show People How to Feel the Way They Would like to Feel (133-138)
o Self-Image Enhancement 140-142)
o Art of Conversation (57-163)
o Art of Generating Inference (163-167)
o Art of Engagement (167-171)
o Personal Persuasion (178-181)
Some of the most valuable information, insights, and counsel provided in the book focus on two mental systems: the automatic system (our nonconscious mental processes) and the reflective system (our conscious mental processes). “We now know the automatic system affects all our choices and it is the sole influence in many...The automatic mental system is what Richard Thaler and Cass Sunstein refer to as the “lizard system” in Nudge: Improving Decisions About Health, Wealth, and Happiness, published by Yale University Press (2008).
Most of us are infrequently in a situation that requires us to persuade others to accept ideas, opinions, recommendations, etc. This could be characterized as a “lizard encounter.” We face three separate but interdependent challenges:
1. Understand what the lizard is and does...what it isn’t and doesn’t do.
2. Understand the lizard’s language.
3. Understand the lizard’s “hot buttons” and know how to punch them.
James Crimmins thoroughly prepares his reader to respond effectively to all three challenges. These are among his concluding remarks: “Because the remarkably capable lizard is in charge of most decisions, reasoned argument is a waste of time. You can only persuade the lizard if you speak its language and show the lizard a better way to fulfill its desires.”
You would be well-advised to read this book before your competition does.
The insights - or should I say secrets! - this book brings to light into how the mind works and the practical applications of those insights make "7 Secrets of Persuasion" required reading for anyone interested in developing communication with greater relevance, originality and impact.