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6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business Hardcover – Bargain Price, March 20, 2011
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"...engaging and informative....an excellent roadmap to not just pursuing your dreams, but also to figuring out if the dream is worth pursuing in the first place." - New York Journal of Books
“A must-read for anyone thinking about starting a business, this book is also a valueable tool for those who have businesses they are trying to keep afloat.” - New Age Retailer
“An excellent summary of what it takes to succeed as an entrepreneur. Every person who wants to start the ‘next big thing’ should read 6 Secrets to Startup Success before taking the leap forward.” — Guy Kawasaki, cofounder, Alltop.com, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
Over six million Americans start businesses every year. That’s 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better.
But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion—that the passion that drives and energizes so many founders is also the very thing that leads many of them astray.
Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to:
Convert their passion into economic value with a moneymaking business model • Improve their readiness to launch and lead a new venture • Manage funding and cash flows • Chart a path to breakeven and beyond • Avoid the pitfalls that often accompany unfettered passion • Build the stamina needed to persevere over time
Complete with indispensable tools including an assessment to gauge a venture’s strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.
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It is not a fool proof, universal road map that guarantees success. The onus is on the entrepreneur to address the issues and questions raised with total honestly - all the right tools are here, but the tasks must be done properly. Are you really ready to start a business? Do you have the required skills? Are customers willing to pay what you want? Will you be able to change when the market dictates that you must change? The focus is on all the necessary attributes of a successful business, not on just one or two crucial issues. A refreshing way it is different from most business books is that it focuses on the positive, e.g., "do ___ (along with why) to be successful," rather than what not to do.
A practical, usable, insightful reference especially if you are; an aspiring entrepreneur or entrepreneur, or an investor, or if you want to understand the many facets of starting a business that can be a success. Absolutely on target, highly recommended.
Six secrets was like reading my own business biography for my first 4 years in business - I identified with every challenge, both known and unrecognized. I've also seen nearly every one of these play out with my clients, in industries as diverse as entertainment, real estate, fitness, and nonprofit.
I've already recommended the book to at least 20 colleagues and will definitely continue to leverage its information in my consulting, seminars, and mentoring.
Great book, great format.