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Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals Paperback – October 23, 2016
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"Drag out the sticky notes, highlighters and note pads and prepare to be immersed in a comprehensive crash course as the author takes you step-by-step through the dynamics necessary to plan successful events. Every page contains tips and suggestions that will lead you on the path to success. Use this as a resource guide time-after-time for yourself and your organizing committees. This book would also be good for those involved with assisting and promoting events including chambers of commerce, convention and visitors bureaus and PR agencies."
- Nancy Foster, Foster Tourism Marketing
"I want to thank you for this book's clarity of communication style and perceptive analysis of how to avoid the many pitfalls of what is often a fraught endeavour by a community of volunteers.I consider itas an excellent resource tool and a valuable guiding blueprint for future communityevents. It's a very thorough, logical and practical guide; its coverage is certainly comprehensive but its presentation is concise, methodical and accessible to anyone at any level. And, although it was written from your American perspective, its coverage has universal applicationand isentirely relevant to other situations and communities, including those in my rural Australia."
- JL Australia
From the Back Cover
"Lynn Fuhler learned from the best ... and became a leader in the field. She has been where you are headed and knows how to guide you. It's all here in her detailed roadmap."
-- Bob Andelman, host/producer, Mr. Media Interviews, mrmedia.com,
and co-author of Built From Scratch, Fans Not Customers and The WaWa Way
"I know firsthand, having attended events all over the world, that they are one of the key reasons people travel. This book offers a comprehensive look at how to organize a festival or to make a great event even better, providing more reasons to make travel plans."
-- Kendra Thornton, owner and president of Royal-Travel.com
"Required reading for any event planners who seek to grow attendance from anyone beyond the reach of their local market."
-- Erik Wolf, Executive Director, World Food Travel Association
"Lynn Fuhler is an expert in event planning, and she has put all of her knowledge into this must-read book."
-- Dr. Steven V. Cates, Graduate Professor
Top customer reviews
“Secrets” has something for everyone, regardless of event size. A variety of event types are covered. Ms. Fuhler's years of experience in travel, PR, and entertainment shine through. Particularly impressive, however, is her understanding - and nuanced exploitation - of digital media. How many event organizers even consider the role that a blogger’s "casual energy" could play?
Probably unlike most reviewers, I've heard the author speak on more than one occasion. This book reads like she speaks - clear and to the point. It is logically organized, efficiently cross-referenced, and very thorough, yet neither heavy-handed nor pretentious.
This book would be good for those planning events but also those involved with assisting and promoting events including chambers of commerce, convention and visitors bureaus and PR agencies. Well done, Lynn Fuhler!