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Secrets behind Things that Look good: How small changes in design lead to a big jump in sales by [Lee, Claire Langju]
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Secrets behind Things that Look good: How small changes in design lead to a big jump in sales Kindle Edition

3.7 out of 5 stars 7 customer reviews

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Length: 181 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

She elaborates from these on all the complicated and often misunderstood ways in which vision affects the other senses--even taste, which, according to the author, is primed far more often by sight than people tend to realize. And throughout the book there are interesting tidbits from Lee's experiences, such as the reflective qualities of various shades. All of this should appeal not only to marketers, but to anybody who's ever noticed efficient and vibrant displays as well. An engaging and eye-opening study of the ways in which the arrangements of colors shape buying decisions.
Kirkus Reviews

We named the exhibit we held last year "Esprit Dior," or the "spirit of Dior." We wanted to emphasize that there is more to Christian Dior than meets the eye--that while invisible, the spirit of Dior underpins the brand. Claire Langju Lee's Secrets behind Things that Look Good shows why it isn't only luxury brands that need a company philosophy. And why the most important issue for brands at the end of the day is to make their philosophy seen.
―Lee Jong Kyu, Regional Director, Christian Dior Couture Korea

This book takes the reader through the 'laws of visual attraction' to inspire them and help them implement this within their own businesses. The author has been doing visual merchandising consultancy for many top brands over the past 23 years, so clearly knows her stuff. It is great that this book did not demand prior knowledge, although of course those with a background in merchandising will benefit even more from this. It can be a book for beginner, expert, the curious and even those working in unrelated areas - it is more than just making your store or product box look nice. The text is accessible, suits different audiences and delivers quality, informative advice freely and generously. This is a book you should consider!
―Darren P. Ingram, Journalist at Darren Ingram.com

If you take for granted that selling products, or at least choice among products, has little to do with conscious thought, you then turn to the things that do matter: mostly what the store etc. look like, though smell and sound can also matter. This is Lee's specialty, and she mixes some research with rules of thumb to explain her philosophy of store design. Overall, people looking for new ideas for store design--and some no-nos--could probably nab useful tidbits from the book.
―Rebecca Tushnet, Educator at rivkat.livejournal.com

Just like clothes make the man, a product's visual presentation is crucial. In Secrets behind Things that Look Good: How small changes in design make a big jump in sales, consultant Claire Langju Lee shares her lessons learned in colors, lightning, and shelf positioning. You'll read more on a brand image and logo, its primary and accent colors, but also on light temperature (Kelvin) and intensity (Lumen) and their effects on how people perceive themselves and the products they're looking at. Store layout, the choice of tables, and other furniture in restaurants are addressed. Lifestyle, experience, and the art of illusion collide in the powerful principles across this book. Yes, it's short but inspirational to rethink your product placement and company branding. Cases from e.g. Starbucks, McDonald's, Walmart, Nike, and a bunch of clothing shops, and restaurants are included.
―Henk-Jan van der Klis, Reviewer

Awesome topic, but in a short length! Langju Lee explores visual marketing/merchandising with such topics as focal colors, sensory memory, legendary logos, color psychology, cool vs. warm color temperatures, lighting rounded items from a 45-degree angle, encouraging shoppers to wander, object ergonomics, minimal packaging, and the shelving style of famous brands like Lush Cosmetics.
―Kristine Fisher, Good Reads Reviewer

Secret behind Things that Look Good is a guide to merchandising and retail design. It contains chapters on the use of colour, lighting, arrangement and philosophy of business. I thought this book was very thorough. The author explored different aspects of merchandising and display in good detail. Regardless, I think most of the information imparted would be useful to family members who own retail businesses as well as others who work in graphic design and app creation.
―Library Thing Reviews

About the Author

Claire Langju Lee is a visual merchandising consultant and speaker with nearly 25 years of experience in the retail world. She runs a visual merchandising consulting company that has served over 2,000 retailers of various sizes and industries. Starting out as a visual merchandiser at major department stores,she went on to research best practices of 150 street markets in 40 countries.Currently, Claire serves as Chairman of the Board for the Korean VMD Cooperative and as an Art Director for Rosa Pacific Group. She hosts the program Small Biz Makeover on Korean TV and has appeared on numerous other shows to share tips on visual merchandising. Secrets Behind Things That Look Good is a bestseller in South Korea.

Product details

  • File Size: 28678 KB
  • Print Length: 181 pages
  • Publisher: INFLUENTIAL (August 22, 2017)
  • Publication Date: August 22, 2017
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B073XBHN14
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #94,449 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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