This brand saved my hair! I was always buying drugstore brand hair appliances, wondering why my hair was so brittle. This straightener is gentle, doesn't catch on the corners, heats up fast and stays hot. I'm biracial with very thick hair and this straightener drastically cuts down styling time. the blow dryer is amazing as well!
Updated review: 7/31/13 Still working great. Been over a year.
Updated review: 3/25/13 As promised, gave it a few more months to make sure the product isn't faulty and doesn't stop over time.
It's still working great and is serving me well. However, I will put in a disclaimer: I don't use it every day. About 1-2 times a week. Also, one thing I know is that if you coil the cord around the iron, that could lead to damage in the cord; I just loosely coil my cord and place it next to the hair iron in my bathroom drawer. Overall this is what you should be doing with hair irons because wrapping them (especially tightly) around the device could cause strain and damage to the wiring. I don't know if the people who have complained of the iron dying on them within a year have been doing this, but it could be a factor if they are.
Review: 11/24/12 Purchased: 7/6/12
I got my Sedu after some exhaustive research to replace another hair iron (from a small company that no longer makes hair irons) that was blown (I loved that hair iron so much and it lasted me a couple of years until some idiot at the company office told me it should work fine in South Korea when I was moved there... needless to say, that hair iron was not meant for the voltage of that country, despite what the company told me, and thus my beloved hair iron was ruined).
I've had mine for a few months now, and I gotta say, my hair looks fantastic. I get compliments from random strangers on the street about my hair, which I think is a good indicator of the quality. However, a lot of reviewers commented on how their hair maintained its shape/form/no frizz even with sweat and humidity, but that was most certainly not my case (however, I will admit that I don't use any oil or other products on my hair, so that may be why). However, other than moisture present in the air (which isn't too likely as I live in Arizona), my hair stays great, and it is sleek and shiny.
I have heard about iron not working after some time, and I guess I will update this after the year or so mark to report on whether mine is still working or not.
I've bought many flat irons in the past - usually the $30-$50 ones from conair or Remington... they usually worked well for about a week and then were done. I have thick, course hair that is color treated and highlighted - I needed an iron that was strong and yet gentle enough to use on my damaged hair. So I decided to shell out a little more money for this Sedu iron and I can't believe I wasted my time with those other irons. The packaging is beautiful, its sleek, sexy, and the iron itself is heavy duty. The iron goes up to 450 degrees (which is the setting I usually had to use for my thick, course hair on other irons) but I ended up finding that 360 degrees works perfectly for me on the Sedu. The temp dial is just a turn knob, which is fine - I recommend starting on the lower settings until you see how much heat you need. The cord has a swivel rotation so you can move the iron easily without getting all tangled up. It used to take me 20 minutes to straighten my whole head of hair with the cheaper irons, I'm done and out the door in 10 minutes with the Sedu. You can curl your hair with this iron, there's plenty of videos on Youtube to show you how to do so. Overall, this flat iron is a dream come true. It's fast, easy to use, and professional grade - I will never go back to the cheap irons again.
I owned a Sedu iron for five years before it finally stopped working. I am mixed race: African-American, Native American and White, and I have very curly hair with frizz in some places. My old Sedu, made my hair bone straight, soft and shiny. So I bought this product. It never really worked like the old one. I could feel a tug on my hair as I pulled it through, and I had to pull it through more times than I did with the old one, and the results weren't as good--the hair was always a bit frizzy. I lived with this for about five weeks and followed up with a curling iron to get a sleek look. One day I used the flat iron as I always had with the same hair products that I always use, in my house with the same electricity, and it burned my hair off--yes--I lost a chunk of hair. I'm so fortunate that I always start in the back so that I can hide the damage. I can only assume that something went wrong with the heating element. Unfortunately, this was pass the time window to return the product to Amazon, so I contacted Exceon, the manufacturer. While they responded to my request right away, all they would do is replace the product and I would be charged for shipping both ways. I don't want a replacement, I'm afraid to use it again. But even if I did want a replacement, I've already paid for shipping, so now I have to pay for shipping both ways? It's just not worth it. I'm going to throw it away and buy another brand.
I have ordered this product twice and have been very happy with it. It heats up quickly and lets you know when its ready with a change of lights. I like that it is light weight and has a swivel cord that does not tangle easily. The two prong plug is convenient for when I travel. The plates leave my fine hair very smooth and silky. I don't need to set the temperature to the highest degrees to get a perfect strand of straight hair with one or two passes. This is great because I have very processed hair that has been breaking mid shaft lately. It really doesn't leave my hair frizzy or puffy or rough. It actually makes it look soft and shiny. It works amazing. I have never had any issues with it. Both irons have lasted years now, even though I wrap up the cord around it and travel with it every where. It has been the best iron worth its price that I have ever purchased And I would purchase another in the future.