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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) Paperback – April 7, 2015
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"Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com
Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry.” -- Vulture.com
From the Back Cover
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
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Top Customer Reviews
It may be little more than a primer, but it's an exceptionally readable primer. It won't help you to create your own DIY marketing scheme from scratch, but it will help orient you to make better use of more detailed books. And for that, it's worth your time.
He helped ensure that Mad Men accurately depicted the real world of advertising. And as a former Madison Avenue ad man, I can tell you that the scenarios presented in the show were spot on. He also created most of the original ads seen on the show. However, this book is NOT about how to do ads for the Don Draper, "advertising is king" era.
It's a book about persuasion. And it's extremely well written. It explains what motivates people to take action (spoiler alert: it's not advertising). One of my favorite lines in the book was "People are driven to act by their own impulses far more often than by outside forces."
The book also covers "the four elements of selling," how to present your ideas, viral marketing, why success in online marketing requires very different types of communication from offline marketing, and lots more.
I really enjoyed the book and I think you will too.
And, to listen to an interview with Josh Weltman about "Seducing Strangers," visit MarketingBookPodcast.com
The world has changed and now with social media and the ease of getting a message out into many mediums, more and more of the advertising messages we receive are written by people with no advertising background. This book is a valuable tool for anyone who is writing ad copy or creating ad campaigns, and is a great read for anyone who would like some insight into why people take action and how advertising works.
I'd totally recommend this to people who are already in the business, those wanting to get into the business, folks who are just insanely curious about advertising, or, for the diehard fans of the show who aren't in the business. For the latter group, you can practically go back and revisit the show and watch it in a whole new light. Well done, Mr. Weltman.