- Series: Voices That Matter
- Paperback: 240 pages
- Publisher: New Riders; 1 edition (June 25, 2011)
- Language: English
- ISBN-10: 0321725522
- ISBN-13: 978-0321725523
- Product Dimensions: 8 x 0.6 x 9.1 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 35 customer reviews
- Amazon Best Sellers Rank: #213,865 in Books (See Top 100 in Books)
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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) 1st Edition
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About the Author
Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.
Top customer reviews
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Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences. Anderson explains the power of `fun' by introducing the elements of game design (challenges, choices, and conflicts)
This book provided so many examples and references that even a proficient UX specialist would learn something new or easily be referred to other helpful sources of information. Rarely have I found so much information packed into such a short book. I highly recommend the book for newcomers to UX, but I also encourage experienced practitioners to grab a copy for reference.
My two main complaints with the book are:
1. It relies too heavily on other people's research and analysis; it seems that the author is excited about interface design, marketing, and customer "seduction" techniques, but hasn't taken the time to truly digest them and make sense of them in his own way.
2. As a result of complaint #1, some parts of the book are choppy, not flowing very well, especially near the end.
I think that if the author took more time to understand and communicate the topics he discusses deeper, it might have been a great book, but in its current shape, it's about a 3.5 or 4 star book.
For other developers who've maybe read or try to adhere to the concept of 'don't make me think', this should be the next step along the path to understanding and growing your audience. While an interface that is functional and unobtrusive is great, this book will teach you how make your experience one that will leave a lasting positive impression on its users.