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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) 1st Edition
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Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences.Read more ›
It's a playful book on a playful topic, but that doesn't mean it isn't powerful. The author has done an amazing job of synthesizing research and implementation ideas from a wide range of domains, all devoted to one goal: creating sustainably engaging user experiences. He manages to do this while including a topic that I typically do NOT like: gamification. However, the author understands the deep implications of how these (game mechanics) techniques can be used, and stays focused on a user-centered context (as opposed to pure marketing-driven manipulation).
This book may look like yet another superficial "make things fun" or even "delightful customer experiences" book, but it's much more. If you want to give your users richer experiences at every level from initial exposure to more advanced use, and create users/customers more likely to stick around and grow with the product, I recommend this book. It's the only book I have found that summarizes these topics in a useful, actionable, way.
Footnote: I was shocked to find my name listed in the credits as an "inspiration" for the topic. I don't know the author, and I would have been extremely disappointed if the book failed to live up to its promise, given my "association" with it.Read more ›
Here's a test for you. If you're considering buying this book ... how much did the title effect your decision to surf to this page? If the title is the only reason you're here, then you can expect that experience to translate to pretty much every page of this book. It's all about the quick 'grab' ... not too much substance after that. So, I guess if that's the kind of inspiration you're looking for then this book is for you. Hey, it got me to buy the book. I totally have to cop to that.
And to be honest that's the only reason I gave it three stars. I bought the book ... LOL! I didn't hate it ... just didn't get the kind of zing that apparently others got. Oh well. Keeping it ... but not loving it. And definitely not seduced by it. I'd need a LOT more substance for that :)
Most Recent Customer Reviews
Anderson puts psychology and technology in a blender and hits frappé in this short and highly-readable primer on interactive design. Read morePublished 14 months ago by Jennifer Grey
It is a good book, but I would prefer a summary of it instead of the whole book. I believe it presents great ideas, observations and insights; but the discussions are lengthy.Published 19 months ago by ABDUL
This book is an overview on different topics. The first chapter about the piano staircase really sucks you in, making you think it's going to be a great book. Read morePublished 20 months ago by KKY
Seductive reading! This book will keep you engaged while discussing not only good design but marketing principles as well. Truly a joyful readPublished 21 months ago by David H. Glass
I am not a designer, but was enthralled with this book at a friend's house. Read most of it, and got a lot out of it. It is not just for designers. Read morePublished on July 21, 2014 by Gettysburg Girl