Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) 1st Edition

by Stephen P. Anderson (Author)

34 customer reviews

ISBN-13: 978-0321725523

ISBN-10: 0321725522

Why is ISBN important?

Have one to sell? Sell on Amazon

Added to

Unable to add item to List. Please try again.

Share <Embed>

More Buying Choices

11 New from $57.47 30 Used from $24.11

41 used & new from $24.11

Deliver to France

See All Buying Options

Free Two-Day Shipping for College Students with Amazon Student

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:

AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?

PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?

THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?

THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?

Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Susan Weinschenk

169

Paperback
$25.73
Steve Krug

1,108

in User Experience & Website…
Paperback
$41.72
Alan Cooper

36

Paperback
$30.94
Jesse James Garrett

104

Paperback
$27.28
Nir Eyal

1,106

Hardcover
$14.25
Don Norman

587

in Industrial Relations Business
Paperback
$12.92

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Susan Weinschenk

169

Paperback
$25.73
Don Norman

587

in Industrial Relations Business
Paperback
$12.92
Steve Krug

1,108

in User Experience & Website…
Paperback
$41.72
Alan Cooper

36

Paperback
$30.94
Jesse James Garrett

104

Paperback
$27.28
Jeff Gothelf

18

Hardcover
$20.39

Sponsored products related to this item (What's this?)

Page 1 of 1Start overPage 1 of 1

Feedback

Brian Rabe

Unleash your SocialIQ and supercharge your career by harnessing the power of Social Intelligence!

2

Kindle Edition
$5.99
Feedback

James Paris

Former mortgage brokers share how to raise your credit score 100 points in 100 days. The truth about how credit scores work and how they can be fixed.

85

Kindle Edition
$2.99
Feedback

Lentin Joseph

1

Paperback
$49.99
Feedback

Matthew DiGeronimo

A thoughtful guide to help you be a more mindful, creative, and a better leader with more than 70 bite-sized lessons, advice, and observations.

17

Paperback
$17.47
Feedback

Will Grant

2

Paperback
$39.99
Feedback

Rajat Bhargava

The Startup Playbook is the go-to guide for any first-time entrepreneur interested in creating and building a new startup. By founders for founders.

69

Kindle Edition
$0.99
Feedback

Jason Morris

2

Paperback
$39.99

Editorial Reviews

About the Author

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

Product details

Series: Voices That Matter
Paperback: 240 pages
Publisher: New Riders; 1 edition (June 25, 2011)
Language: English
ISBN-10: 0321725522
ISBN-13: 978-0321725523
Product Dimensions: 8 x 0.6 x 9.1 inches
Shipping Weight: 1.2 pounds
Average Customer Review: 34 customer reviews
Amazon Best Sellers Rank: #556,921 in Books (See Top 100 in Books)
- #266 in Books > Computers & Technology > Graphics & Design > User Experience & Usability
- #468 in Books > Computers & Technology > Databases & Big Data > Data Processing
- #525 in Books > Textbooks > Computer Science > Software Design & Engineering

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

Be the first video

Your name here

Important information

Ingredients

Example Ingredients

Directions

Example Directions

Sponsored products related to this item (What's this?)

Page 1 of 1Start overPage 1 of 1

Feedback

Lentin Joseph

1

Paperback
$49.99
Feedback

Matthew DiGeronimo

A thoughtful guide to help you be a more mindful, creative, and a better leader with more than 70 bite-sized lessons, advice, and observations.

17

Paperback
$17.47
Feedback

Will Grant

2

Paperback
$39.99
Feedback

Travis Bradberry

1243

Hardcover
$14.99
Feedback

Brian Rabe

Unleash your SocialIQ and supercharge your career by harnessing the power of Social Intelligence!

2

Kindle Edition
$5.99
Feedback

Steve Oliverez

From Minimum Wage to Millionaire - Oliverez Shares The Tricks He Learned To Double His Income Every Year, From $14k To Over $1 Million!

57

Paperback
$13.49
Feedback

Erica Keswin

32

Just Released

Hardcover
$17.70

Customer reviews

4.1 out of 5 stars

Write a customer review

See all 34 customer reviews

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Fantastic introduction to persuasive design

June 28, 2015

Format: PaperbackVerified Purchase

Anderson puts psychology and technology in a blender and hits frappé in this short and highly-readable primer on interactive design. In chapters thick with practical examples, he covers the basics of aesthetics (particularly as it relates to user experience), persuasive technology, and gamification, all in a laid-back conversational tone. Color illustrations abound, allowing readers to actually see the design elements Anderson discusses in action, as it were.

Given that I read this for a class, I would have appreciated more footnoting/endnoting (he occasionally cites a work, but it's rare), along with a bibliography and glossary at the end, but readers who are just looking at this as a jumping off point for work projects are less likely to notice that lack. Overall, Seductive Interaction Design manages to be both informative and entertaining, proving Anderson can make full use of the tricks of the trade even when his technological medium is old-fashioned paper.

One person found this helpful2 people found this helpful

Small and Thorough

June 19, 2011

Format: Kindle EditionVerified Purchase

Stephen Anderson does an excellent job introducing the questions that we ask ourselves when we visit a website, open software, buy physical products, and gravitate toward certain people. The book's psychological approach to explaining the catalysts and triggers of human behavior is thorough and provides good examples of how to use those triggers to create a lasting and impressionable experiences. There are 25 chapters which are grouped into four sections...see section descriptions or skip to the bottom line.

Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences. Anderson explains the power of `fun' by introducing the elements of game design (challenges, choices, and conflicts)

BOTTOM LINE
This book provided so many examples and references that even a proficient UX specialist would learn something new or easily be referred to other helpful sources of information. Rarely have I found so much information packed into such a short book. I highly recommend the book for newcomers to UX, but I also encourage experienced practitioners to grab a copy for reference.

28 people found this helpful29 people found this helpful

September 10, 2016

Format: Kindle EditionVerified Purchase

This is a helpful book for people begining to read about ux and game design. No new insight, it's only a summary of other popular books and research. It serves more as a pitch to the author's deck of cards summarizing the jist of this book. The book of lenses by Jesse Schell is more useful in terms of game design and there are a ton of more useful books in terms of behavior; made to stick, hooked and persuasion are just a few mentioned in this book.

One person found this helpful2 people found this helpful

Amazon Customer

Exactly What I Was Looking For

September 22, 2013

Format: PaperbackVerified Purchase

I'm not a UX expert, but rather a web developer with a huge desire to take an existing interface and make it more compelling to users. For me, this book was exactly what I needed, because it helped me to better understand the psychological triggers that lead to delight and encourage us to come back for more.

For other developers who've maybe read or try to adhere to the concept of 'don't make me think', this should be the next step along the path to understanding and growing your audience. While an interface that is functional and unobtrusive is great, this book will teach you how make your experience one that will leave a lasting positive impression on its users.

One person found this helpful2 people found this helpful

Insightful and well referenced

March 18, 2014

Format: Kindle EditionVerified Purchase

This book gave me new and valuable perspectives on a design project I am working on. The ideas are well thought out. The author is intelligent and modest with a clear and easy to follow style.

More and more it seems as though emotion is what drives decision, so it is therefore important to understand how certain products have an effect on our emotions. It is important to understand how to effect emotion in others through design and testing.

If you are designing a novel concept of doing business then you should read this book. It will offer guidance and reference.

Even if you are doing business as usual, putting good use of some of these techniques in subtle ways will probably put you in successful regards with your customers and clients.

We create seductive design to introduce the world to our true potential and missions. If our missions and purposes are great then customers will fall in love, that is if we behave in such a way as to be lovable also. This is where design plays a part by inspiring emotion to get us to do the right things. In doing the right things, we feel good. Feeling good about what we do, does make this world a better place.

One person found this helpful2 people found this helpful

A Spartan Ghost

I don't normally like books

December 20, 2015

Format: Kindle EditionVerified Purchase

This book was assigned to us for a JavaScript 2 class. And like I said in my heading, I don't normally like books, but this book really spoke to me. I'm glad I own it cuz I think I might actually want to go back and read the whole thing. I'll be able to use the ideas this guy proposes in my designs, and even everyday life.

One person found this helpful2 people found this helpful

What other items do customers buy after viewing this item?

Paperback

Don Norman

587

$12.92
Paperback

Susan Weinschenk

169

$25.73
Paperback

Steve Krug

1,108

$41.72
Hardcover

Nir Eyal

1,106

$14.25

Pages with related products. See and discover other items: web design and development, web design development, website design, professional graphic design

English United States

Conditions of Use
Privacy Notice
Interest-Based Ads
© 1996-2018, Amazon.com, Inc. or its affiliates