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Seeing What's Next: Using Theories of Innovation to Predict Industry Change Hardcover – September 21, 2004
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About the Author
Anthony is a Partner at Innosight LLC.
Roth is a Consultant in McKinsey & Company's Boston office.
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Top Customer Reviews
Before going into the details of what the book covers, I want to especially compliment Professor Christensen for overcoming in Seeing What's Next two of the three most serious weaknesses of The Innovator's Solution -- the lack of discussing business model innovation and the omission of leading technology business model innovation examples.
In Seeing What's Next, the authors take on the challenge of helping executives and managers consider the likelihood of disruptive technology changes occurring and how they should evaluate their potential responses in light of current information. The analysis looks at both the perspective of the companies that will be disrupted and displaced as well as those who are leading the disruptions.
The book is a remarkable combination of theory, process suggestions and detailed case histories to explain the suggested process. As a result, this book will be the most practical guide available for technology executives until Professor Christensen brings out the next installment of his thinking in a future book.Read more ›
According to Christensen, "While the two previous books were aimed at managers [in italics] inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the [in italics] outside, and who must make important decisions based on what they see. It will help executives, analysts, investors, and others who have a stake in a specific industry to evaluate the impact of innovations, the outcomes of competitive battles, and the moves made by individual firms -- and to make smarter business decisions, forecasts, and stock recommendations based on those evaluations. The goal here [in Seeing What's Next] is to dramatically increase the odds of getting things right in the arena where wrong decisions could be devastating.Read more ›
Early in "Seeing What's Next," Christensen uses Dell Computer to illustrate the "Value Chain Evolution" theory's golden rule: Integrate to improve what is "not good enough" (speed, customization, and convenience of PC ordering and acquisition), and outsource what is "more than good enough" (the PC computer's architectural design) - certainly a potentially helpful insight.
"Seeing What's Next" eventually moves on to examining several sectors and making predictions for the future. 1)Education: Christensen sees on-line services from the University of Phoenix (UOP) as an innovation that is likely to disrupt the higher-education market. However, even the UOP has had limited success with this innovation - the vast majority of its services are still provided via bricks-and-mortar classrooms. (Another major UOP problem is that increasing questions are aimed at its credibility - especially the strength of its instructors, and its very low graduation rate.) On the other hand, Christensen probably has it right in seeing community-colleges provide a much greater challenge to pupils currently "over-served" by higher-cost state universities. (This applies to businesses and the general public as well - the vast majority of "research" undertaken at major universities offers very little or no concrete value to society.)
Aviation is another sector examined.Read more ›
Most Recent Customer Reviews
Very insightful work. Thoroughly explained and I learned a great deal. Thank you.Published 10 months ago by James P
"Seeing What's Next" is the third book in a series, following "The Innovators Dilemma" and "The innovators Solution". Read morePublished 14 months ago by Bas Vodde
This is a must read for anyone who believes in disruptive innovation for executive and entrepreneurs who want to move forward.Published on February 13, 2014 by Renato Vargas
I enjoyed every chapter.
It would be Interesting to see some of the ideas in this book applied to the social media and mobile revolution. Read more
My husband requested this book after reading about Clay Christensen. He is enjoying the book and finding it very informative.Published on May 20, 2013 by LawyerLady
As part of a program called Information Engineering Management ([...]), I was introduced to the concept of Disruptive Innovation and we were challenged to find and ways to... Read morePublished on February 25, 2013 by O. Allen
Reading Christensen's "How to Measure Your Life," inspired this reviewer to re-look at his earlier "Seeing What's Next" (written with different co-authors). Read morePublished on January 31, 2013 by Fred Cheyunski