Seen and Sustained: Best Practices In Communication that Increase the Visibility of Small and Diverse Businesses Paperback – June 1, 2011
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Taking some quiet time away from what all small business owners face time wise and investing into very introspective creative thought is VERY valuable. Returning to understand WHY we do what we do, HOW we can most benefit our companies and in a way, remove ourselves from being the focus of our future. Getting to the core of Vision and Mission statements make it very important to whittle down what tend to be generalities into precise words that carry great impact.
Get this book, you'll thank the authors later for sure!
Sounds familiar? for co-authors Akia Garnett, Mali Phonpadith, Tamecia Bradshaw and Jane Lovas, the scenario was all too familiar! So they did something about it, and made it affordable for anyone thinking about ramping up their huge idea. The workbook is a solid investment for any entrepreneur and any size business. I recently gave it to a client of mine who was spinning in circles - too many ideas, for too many markets, with too little time and money - Seen & Sustained was just what the doctor ordered! The language with which the text communicates its messages is spot-on-understandable and my client is well on her way to success!
By the way, I own a copy myself; it's helping me understand that I "don't know what I don't know" either. Thank goodness the co-authors do!
Center for Minority Business Development
My company went through the guide with the author and come out with a killer mission and vision statement that created renewed energy and creativity in the company. With the clarity of focus and language we brought three large customers to our doorstep. This is the best money you will spend. I highly recommend it.
Kristi Otto, Guardit Technologies.