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About Seena Sharp
Imagine making the smartest decision the first time - minus the second guessing and backtracking. Imagine increasing sales or gaining new customers, uncovered from CI that identifies what customers want - today, allowing you to deliver before your competitors even notices an opportunity. Imagine minimizing risk, even in today's uncertain and volatile economy.
That's the immediate advantage of competitive intelligence - making the best decisions the first time and maximizing opportunities, resulting in success and growth.
Competitive Intelligence Advantage is built on her 30+ years of experience with Fortune 500 and lesser-known firms (throughout the US, Europe, Asia, and Africa), including B2B, B2C, non-profits, and educational institutions.
Sharp Market Intelligence, one of the first CI companies in the US, provides strategic and difficult to find information and intelligence to growing companies that are entering a new market, expanding their line, developing new clients, or engaged in M&A. They use CI to reveal market drivers, opportunities, unknown customers, substitute and emerging competitors, external competitive forces, alternative uses, threats, and trends.
Request SharpInsights, a concise free monthly e-bulletin which relays real-world global examples of keeping up with today's reality. New companies fill gaps that existing businesses fail to notice - ideas that can be adapted by your firm.
Seena is a popular, pragmatic, and provocative speaker who delivers insights on the "right" information for the best decisions. She received the Fellows Award from her professional association (Society of Competitive Intelligence Professionals) and was inducted into the Hall of Fame for the Association for Strategic Planning, where she frequently speaks about the benefit (growth) of due diligence when creating strategy. She earned her master's degree in mathematics from New York University while employed in New York City (BBDO Advertising, Equitable Life, Elgin National Industries, more) prior to moving to Los Angeles.
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A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker
In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes.
This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value.
- Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979
- Addresses all the most common myths and misconceptions about CI
- Includes more than sixty examples of when to use CI
- Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI
Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
No matter what field you’re in, the market is changing in ways that are unexpected, unforeseen, surprising, and unpredictable. “Shake Up your Thinking, Shape Up Your Business” presents the most popular SharpInsights that will help you find creative ways to attract new customers—before competitors catch on. You’ll discover business opportunities and ideas to fill new gaps in the marketplace by reading real-life examples from organizations of all sizes.
This slim book is stuffed with ideas, inspiration and information you can adapt for your company.