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Self-Help, Inc.: Makeover Culture in American Life

3.5 out of 5 stars 13 customer reviews
ISBN-13: 978-0195171242
ISBN-10: 0195171241
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Product Details

  • Hardcover: 304 pages
  • Publisher: Oxford University Press (September 8, 2005)
  • Language: English
  • ISBN-10: 0195171241
  • ISBN-13: 978-0195171242
  • Product Dimensions: 9.2 x 0.9 x 6.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #2,412,443 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Dr. Cathy Goodwin TOP 1000 REVIEWERVINE VOICE on March 17, 2007
Format: Hardcover
The best part of the book comes at the very beginning, when author McGee takes us through a history of self-help. Coaches and gurus often associate "spirituality" with "prosperity." I must admit I've wondered myself about parallels with early Calvinism and I was intriguted by McGee's thorough review.

I also like the premise of the book. Why has self-help become so popular -- not just in the US, but world-wide? But I had some concerns about the way the question was answered.

First, self-help is a very broad genre. If you think about it, any how-to book can be considered self-help, even "how to plant a greener lawn" or "how to de-clutter your home." So why not have books like "How to cope with difficult people" or "How to find a job you want.

Second, McGee chose an archeological method to evaluate self-help. She chose a collection of texts and analyzed the contents. This method makes sense if say, you turn up a collection of documents on a dig. It's the way many scholars evaluate documents associated with the founding of world religions.

But, as religious scholarship demonstrates, these methods can lead to distorted interpretations. Many scholars emphasize that contemporary readers of the current Bible would have recognized stories as myths and legends, not as absolute truth. \

Since many readers of self-help are alive and accessible, why not ask them how they read and apply self-help to their lives? I believe many readers of self-help read selectively and skeptically. I think readers embark on affirmations and create treasure maps in a playful sense of fun. I don't think most readers study these books with the author's intensity.

And I think most readers (and certainly publishers) recognize the importance of packaging.
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Format: Hardcover
This book isn't the one you turn to when you want an extreme makeover. It's the book you turn to when you want to figure out why you want an extreme makeover to begin with.

Self-Help, Inc. sets out to examine how and why the current self-help culture was created and what its impact is on individuals and society -- and it boldly hits its target dead center.

Dense with facts, history and insight, Self-Help, Inc. examines the movement of self improvement. How did the idea of making oneself better not only start, but become en vogue? What is its impact on the individual, society and the workplace? How does the idea and history of self-improvement differ between men and women (which, as a woman, I found incredibly fascinating)? Where has self-help culture come and where is it going? And what is the long-term advantages and disadvantages of living in a society that puts such a high value on a nearly impossible to achieve "extreme makeover"? Micki McGee, Ph.D., uses her sociology expertise and many years as an NYU professor to answer these questions and more. And she does so with eloquence and intelligence, making this a truly fascinating and illuminating read.
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Format: Hardcover
Wow, this book rocked my world and greatly inflenced my own work as an dance/theater/art maker. McGee wizely points to the underlying currents of personal darkness that result not from our relationships, our schools, our government, but rather from our hyper-competitive economy. This book made me question the fundamental paradigm that runs my own life/how I cope with life and left me in a challenged yet honest and hopeful place.
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Format: Paperback Verified Purchase
Love this book! It addresses the mysterious question of who does all the grunt work in the lives of so-called "self-made men (people)?" McGee says it is the "belabored self" who is busy raising kids, doing laundry, and cleaning bathrooms. With a sociologist's eye for larger social dynamics, McGee deconstructs the self-help industry as a tool of oppression to maintain the status quo (and does this well).

Lose your job? Don't complain or be a "victim" but "buck-up" and talk nonsense about how it is the greatest thing that ever happened to you! Lose your marriage? Don't wallow in self-pity but think positive! Feel hopeless? Don't worry the "universe" has a plan for you if you can just focus on abundance. This is a splendid critique of one of the most vapid American phenomena- the idea that you "invent" yourself. People like Tom Peters should be clubbed unconscious with this book.
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Format: Kindle Edition
Author Micki McGee wrote in the Introduction to this 2005 study, "What this examination of self-improvement culture will show is that although the idea of individual self-determination remains a potent political force, the versions of self-invention offered in the preponderance of popular self-help literature typically maintain the status quo... Rather than abandon the idea of individual self-determination to conservative political forces, I argue that the recognition of the labor inherent in the making of selves in itself offers political possibilities. The forced labor of self-making, the belaboring of our selves, is at the center of this discussion." (Pg. 24)

She states, "Self-help literature does not abandon its traditional terms of missions, paths, roads less traveled, and individual calling. Instead, the literature offers something for everyone. For those who subscribe to a traditional theistic framework, the idea of a general calling---the pursuit of salvation---continues to function as a powerful consolation when the possibility of a personal or particular calling is preempted by the vagaries of the labor market." (Pg. 47)

She suggests, "[M. Scott] Peck's The Road Less Traveled proposes a spiritual alternative in a world where the likelihood of material success became, for the average American, an increasingly elusive goal. His therapeutic theism served much the same anesthetizing role that had previously been the sole province of religion... The cultivation of a spiritual life and an orientation toward community provided a counterpoint to the unbridled self-interest of the prior decade." (Pg.
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