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Self Made: Inspired by the Life of Madam C.J. Walker Paperback – Illustrated, March 24, 2020
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The daughter of formerly enslaved parents, Sarah Breedlove—who would become known as Madam C. J. Walker—was orphaned at seven, married at fourteen, and widowed at twenty. She spent the better part of the next two decades laboring as a washerwoman for $1.50 a week. Then—with the discovery of a revolutionary hair care formula for black women—everything changed. By her death in 1919, Walker managed to overcome astonishing odds: building a storied beauty empire from the ground up, amassing wealth unprecedented among black women, and devoting her life to philanthropy and social activism. Along the way, she formed friendships with great early-twentieth-century political figures such as Ida B. Wells, Mary McLeod Bethune, W.E.B. Du Bois, and Booker T. Washington.
- Print length416 pages
- LanguageEnglish
- Publication dateMarch 24, 2020
- Dimensions6.13 x 1 x 9.25 inches
- ISBN-101982126671
- ISBN-13978-1982126674
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Editorial Reviews
Review
—USA Today
“The life of Madam C. J. Walker is one of the great success stories of American history. . . . [This is] the first full-blown biography of an amazing woman.”
—The Philadelphia Inquirer
“Well-paced and well-written . . . as much social history as biography, filled with the detail and texture of culture and politics.”
—The New York Times
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Into a time of destitution and aspiration, of mayhem and promise, Sarah Breedlove was born two days before Christmas 1867. It was a Yuletide that offered her parents, Owen and Minerva, no other gifts. An open-hearth fireplace provided the only source of warmth and light in their sloped-roof cyprus cabin. No official document recorded Sarah’s birth. No newspaper notice heralded her arrival. No lacy gown enveloped her tiny cocoa body.
To the world beyond her family’s rented plot of ground in Delta, Louisiana, Sarah was just another black baby destined for drudgery and ignorance. But to her parents, she symbolized hope. Unlike her older siblings—Louvenia, Owen, Jr., Alexander and James—Sarah had been born free just a few days shy of the Emancipation Proclamation’s fifth anniversary. Still, her parents’ lives were unlikely to change anytime soon. For the Breedloves, even hope had its limits.
Tethered to this space for more than two decades—first as slaves, then as free people—they knew what to expect from its seasonal patterns. Spring rains almost always split the levees, transforming land to sea until the floods receded from their grassless yard to reveal a soppy stew, flush with annual deposits of soil from the northern banks of the Mississippi River. Summer dry spells sucked the moist dirt until it turned to dust. Steamy autumns filled creamy-white cotton fields with swarms of sweating ebony backs, blistered feet and bloody, cracked cuticles. On a predictable cycle, wind, water and heat, then flies, mosquitoes and gnats, streamed through the slits and gaps of their rickety home.
Beyond the nearby levee, the syrupy mile-wide river formed a liquid highway, bringing news and commerce like blood transfusions from New Orleans and Natchez to the south, St. Louis and Memphis to the north. Three miles upstream and a half-hour ferry ride away in Vicksburg, black stevedores unloaded farm tools and timepieces, china and chifforobes from steamboats, then stacked their decks with honeycombs of cotton bales just hauled in from Jackson and Clinton and Yazoo City.
During the Civil War the river had also become an avenue of invasion, so central to the Confederacy’s east-west supply trains and north-south riverboats that President Abraham Lincoln declared it the “key” to winning the war. Confederate President Jefferson Davis, whose family plantation was located barely thirty river miles south of the city at Davis Bend, was equally aware of its strategic position. From atop Vicksburg’s two-hundred-foot red-clay bluffs, Confederate cannons glowered at Union gunboats and controlled this patch of the Mississippi Valley, frustrating the federal navy for more than two years until the Confederates’ decisive July 4, 1863, surrender.
Having been reduced to eating mule meat and living in caves during a forty-seven-day bombardment and siege, Vicksburg residents, and their Louisiana neighbors on the western side of the river, found their mauling hard to forget or forgive. As General Ulysses S. Grant’s blue-uniformed columns streamed triumphantly toward Vicksburg’s stalwart courthouse, thousands of freedmen cheered. But for many generations after the troops had left, the former slaves and their descendants would suffer from the federal army’s vindictive pillaging and the retaliation inflicted upon them by their former masters.
Life and living arrangements were so scrambled after the war that Owen and Minerva, both born around 1828, remained on the plantation where they had lived as Robert W. Burney’s slaves since at least 1847. Their African family origins, as well as their faces and voices, are lost to time, silenced by their illiteracy. Because the importation of slaves had been illegal since January 1, 1808—though the law was flouted for years—they had been born in the United States. Whether Burney purchased them from an auction block in Vicksburg, New Orleans or Mobile—places he frequented—will likely never be known.
Before the war, Owen and Minerva’s labor had helped make their owner a wealthy man. In 1860, a banner year for cotton in Louisiana, Burney’s “real property”—including his land and the sixty people he owned—was valued at $125,000, his personal property at $15,000. Such holdings secured his place in the top 10 percent of slave-owning Southern planters, and put him among the 30 percent who owned more than 1,000 acres.
But now, with the South defeated, the Burney fields were “growing up with weeds,” their house and farm buildings—like those of most of their neighbors—destroyed as they fled with their slaves during the first campaign against Vicksburg in 1862. Hoping never to see Union soldiers again, they had found themselves in a rented home in Morton, Mississippi, and squarely in the path of General William Tecumseh Sherman’s destructive 1864 march across that state, a prelude to his more famous 1865 swath through Georgia.
By the spring of 1865, when the Burneys returned to the peninsula where their plantation sat, the Union commanders at Vicksburg had confiscated the land for a refugee camp filled with several thousand newly freed men, women and children. “The scenes were appalling,” wrote one Freedmen’s Bureau official. “The refugees were crowded together, sickly, disheartened, dying on the streets, not a family of them all either well sheltered, clad, or fed.”
The Burney farm had also become a burial ground pocked with mass graves for hundreds of the 3,200 Union soldiers who had died of dysentery, typhoid and malaria as they kept watch over Vicksburg during the scorching summer of 1862 and the soggy winter of 1863. The troops, along with 1,200 slaves confiscated from nearby plantations, had followed a Union general’s order to excavate a canal—a kind of jugular slash through the base of the peninsula’s long neck—intended to circumvent the impenetrable hills of Vicksburg.
By late 1867, as the Breedloves awaited Sarah’s birth, all that remained of a once grand plantation were “one or two little houses or shanties near the river” and a large ditch marking the failed bypass.
Robert W. Burney was only twenty-two years old in August 1842 when he arrived with his oxen and farm implements on 167 acres of rented land in Madison Parish, Louisiana, near the Mississippi River north of Vicksburg. By the following February, when he purchased the land for a mere $1.25 an acre, he already had a small group of enslaved people at work preparing 65 acres for corn and cotton.
His personal good fortune was the result of a nationwide economic crisis that had financially strapped the previous owners. For a young man as ambitious as Burney, the uncultivated soil of the Louisiana frontier held more lucrative promise than the depleted farmland of the more heavily populated eastern United States. Overextended land speculators, ruined in the Panic of 1837, were forced to sell to men like Burney, who, unsaddled by debt, could dictate advantageous deals for modest amounts of cash. A native of Maury County, Tennessee—home of President James Knox Polk—Burney became the recipient of some of the country’s most fertile farmland, its alluvial soil so suited for long-staple cotton that it would soon become one of Louisiana’s wealthiest parishes.
In April 1846 he nearly doubled his holdings with the $300 cash purchase of 160 acres just three and a half miles south of Vicksburg, one of the busiest cotton-trading ports between St. Louis and New Orleans. This time his land abutted the water, providing direct access to passing steamboats. It was situated on a mile-and-a half-wide peninsula that jutted northeastward toward Vicksburg like a finger poised to make a point, and its picturesque panoramas earned it the name Grand View. What Burney did not plant with cotton and vegetables in this dark, fertile turf remained a virgin forest of moss-draped oak, elm and cypress. Eventually a railroad designed to link trade on the Mississippi River with the Atlantic and Pacific oceans would pierce the center of his cotton fields.
With prime property and favorable future prospects, Burney’s relative affluence made him a most eligible bachelor. In October 1846, he chose for his bride Mary Fredonia Williamson, the educated seventeen-year-old daughter of the late Russell McCord Williamson, a wealthy Mississippi landowner and delegate to the second Mississippi Constitutional Convention of 1832. Williamson, who like Burney had grown up in Maury County, had been a childhood friend of the Polk boys, their families so close that one of the men he owned had assisted in the funeral of the President’s father.
Williamson also had ties to another President, Andrew Jackson, under whom he had fought as a teenager in the 1815 Battle of New Orleans. In 1834, during the first year of his second term, Jackson appointed Williamson surveyor general of all public lands south of Tennessee amid the feverish Mississippi land rush for the confiscated ancestral territory of the Choctaws and Chickasaws. At least a second-generation slave owner, Williamson had no reason or incentive to quarrel with the views of President Jackson, one of the South’s largest slaveholders, on the topic of chattel labor. “Ownership,” Jackson’s biographer Robert Remini wrote, “was as American to these Jacksonians as capitalism, nationalism, or democracy.” What property Williamson possessed, he passed on to his offspring. To Mary Fredonia he bequeathed at least a dozen enslaved people, nearly doubling her husband’s holdings of human assets.
Independent of his wife’s inheritance, Burney had prospered well enough to attract the attention of Oliver O. Woodman, a Vicksburg investor who owned several businesses, including a pharmacy and a bookstore. In 1848, the two men agreed to combine their “negroes, Oxen, Corn, Farming Utensils, horses, etc…. into a copartnership.” Among the slaves Burney brought to the deal were nineteen-year-old Owen, valued at $700, and nineteen-year-old Minerva, valued at $600. At the time of the January 1, 1848, inventory, Minerva was not yet Owen’s wife and neither of them had any children.
In exchange for co-ownership of 524 additional acres, which Woodman had purchased next to Burney’s existing property, Burney agreed to manage the plantation, the goal being “to clear up and cultivate the land as fast as the timber is taken off.” The partnership found a ready market for the timber’s by-products, especially the cordwood needed by the ravenous wood-burning boilers of the steamboats and packet boats that lumbered all day and night around the corkscrew twists of the Mississippi and Louisiana shorelines.
All the profits from the enterprise were to “be invested in negroes” who were to be “kept on the place during the copartnership.” It was a small consolation in the cruel system of slavery. Burney and Woodman agreed that, “should there be any negro women with children, which are joint property, at the expiration of the copartnership, either party getting them are to take them at valuation, as children under ten years old should not be separated from the mother.”
Whether Minerva, who was a year older than Mary Fredonia, worked primarily in the fields or in the house eludes historians. But with a growing family, eventually numbering six daughters, the mistress of the house surely needed Minerva’s help. Despite having her own children, who were roughly the same age, Minerva was expected to come to Mary Fredonia’s aid whenever she was called.
By 1850, seven years after Burney’s arrival in Madison Parish, his property was valued at $10,000, a reflection of the increasing wealth of the nation’s 350,000 slaveholding families. As the slave population burgeoned, especially in Madison Parish, where blacks would come to eclipse whites nine to one, planters grew more paranoid, advocating hard-nosed control over their human property. The prospect of a literate slave population was so frightening to some that an 1830 state law had forbidden “teaching them to read and write on pain of imprisonment for one to twelve months.”
“There is among the slave population throughout the states far too much information for their own happiness and subordination,” the nearby Richmond Compiler editorialized. “Without rigid regulations and strict subordination, there is no safety.”
As late as 1860, Delta was an unincorporated village with only ten households of fewer than sixty whites as well as hundreds of slaves who were scattered over a few thousand acres. By then the Burneys, who had prospered splendidly during the previous decade, had every reason to believe their good fortune would continue. The Breedloves, who had never known freedom, had no reason to believe their luck would ever change. But by the end of the war in April 1865, nothing about their parallel worlds remained a certainty. A year later Robert Burney was dead of a stroke, overwhelmed by the daunting struggle to regain his land and his lost wealth. That November, Mary Fredonia, still nursing an infant, succumbed to cholera. Their six young daughters would spend decades untangling legal disputes over their father’s property.
For Owen, Minerva and their growing family, freedom constructed new hurdles. The scant 1866 cotton harvest was followed by an even more disastrous yield in 1867, when Madison Parish was decimated first by the worst flood in its history, then by army worms that left the cotton fields “blackened like fire had swept over them.” By winter, thousands of Louisiana farm families, stunned at their meager earnings, were starving and homeless, “having no place to go and no clothing but rags.” With the Burney family in too much disarray to monitor their balance books, at least the Breedloves had their shack. Like thousands of other indigent black families, they placed some faith in the intangible hope of full citizenship for themselves and education for their children that had come with the overthrow of the Confederacy.
During the rainy spring before Sarah Breedlove’s birth, Congress had overridden President Andrew Johnson’s veto and adopted the Reconstruction Act, dividing the postwar South into five military districts and enfranchising more than 700,000 black men—most of them newly freed slaves—throughout the eleven states of the former Confederacy. This Radical Reconstruction would last until 1877, when the Democrats orchestrated the demise of the last Southern Republican government and claimed “redemption” for all they had lost. But in August 1867 almost two-thirds of Louisiana’s 127,639 registered voters were black, and still hopeful that their first efforts at participatory democracy would deliver the dignity and political rights they craved. With emancipation, Madison Parish’s overwhelmingly black workforce also had become an overwhelmingly black electorate.
Owen, now thirty-nine, was eligible to cast the first vote of his life in an election calling for a Louisiana constitutional convention to rewrite state laws. In late September, when the votes were tallied, exactly half the delegates were black and half were white. Only two were not Republicans. When the conferees met in New Orleans in late November, a month before Sarah’s birth, the New Orleans Times derisively labeled their assembly the “Congo Convention.” President Johnson, Lincoln’s successor, delivered a similar indictment, accusing Radical Republicans of trying to “Africanize… half of our country” and calling blacks “utterly so ignorant of public affairs that their voting can consist in nothing more than carrying a ballot to the place where they are directed to deposit it.”
While most of the new voters were, in fact, illiterate, most of the black delegates had as much or more education than their white counterparts, and in some instances more than President Johnson, a tailor who had taught himself to read. Some had been enslaved; most were freeborn. Among the large property owners, a few had owned other human beings. At least one, Fortune Riard of Lafayette, had been educated in France, where he served as a naval officer.
During the final weeks of Minerva’s pregnancy Curtis Pollard—the Breedloves’ family minister and a newly elected delegate to the constitutional convention—talked optimistically of guaranteed suffrage for black adult males and statewide public education for the newly freed slaves. On December 31, eight days after Sarah’s birth, Pinckney B. S. Pinchback, another black delegate who later would serve as acting lieutenant governor of the state, introduced civil rights legislation outlawing segregation on trains, on ferries and in public places.
The Democrats were outraged, holding fast to a platform advocating “a government of white people” in which there could, “in no event nor under any circumstance, be any equality between the whites and other races.” Without the votes required to ensure this outcome, the party faithful struck back with terror and intimidation. During the next several months, the vigilante Knights of the White Camellia, who had organized in southern Louisiana in May 1867, began to gather members and sympathizers from other parts of the state. For a while, at least, Madison’s black population was not subjected to the more flagrant violence, in large part due to its numbers, as well as to the presence of federal troops in nearby Vicksburg. But any sense of personal safety would prove to be illusory and temporary.
Product details
- Publisher : Scribner
- Publication date : March 24, 2020
- Edition : Media Tie-In
- Language : English
- Print length : 416 pages
- ISBN-10 : 1982126671
- ISBN-13 : 978-1982126674
- Item Weight : 1 pounds
- Dimensions : 6.13 x 1 x 9.25 inches
- Best Sellers Rank: #803,873 in Books (See Top 100 in Books)
- #1,954 in Black & African American Biographies
- #1,999 in Women in History
- #6,736 in Women's Biographies
- Customer Reviews:
About the author

A'Lelia Bundles's fifth book -- Joy Goddess: A'Lelia Walker and the Harlem Renaissance -- will be published by Scribner on June 10, 2025. This revealing new biography about Bundles's great-grandmother reframes the narrative of Walker's international travels, philanthropy, parties and friendships with some of the most famous musicians, writers, actors and artists of the 1920s. On Her Own Ground: The Life and Times of Madam C. J. Walker (Lisa Drew Books/Scribner) was a NY Times 2001 Notable Book, a Hurston-Wright/Borders Books Legacy Award finalist, a Black Caucus of the ALA honor book and received the Association of Black Women Historians 2001 Letitia Woods Brown Prize for the best book on black women's history.
On Her Own Ground is a work of non-fiction with carefully researched and documented facts about Walker's life. "Self Made," the four-part Netflix series that premiered on March 20, 2020, was "inspired by" On Her Own Ground but is a work of fiction.
Bundles has written two young adult biographies: All about Madam C. J. Walker (Cardinal Publishing/Blue River Press, 2018) and Madam C. J. Walker: Entrepreneur (Chelsea House, 1991), the first book length biography of Walker which received a 1992 American Book Award from the Before Columbus Foundation. Madam Walker Theatre Center: An Indianapolis Treasure (Arcadia 2013) tells the story of one of the two National Historic Landmarks associated with Walker's legacy. Bundles's essay, "The Armor We Still Need," is included in Rochelle Riley's The Burden: African Americans and the Enduring Impact of Slavery (Wayne State University Press, 2018).
Bundles is a former network television executive and producer, who enjoyed a 30 year career with ABC News and NBC News. She is a former chair of the National Archives Foundation board, a former vice chair of Columbia University's board of trustees, a member of several boards including Indiana Landmarks, the Schlesinger Library at the Harvard Radcliffe Institute for Advanced Study, the March On Festival and Columbia Global Reports.
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Top reviews from the United States
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- Reviewed in the United States on June 17, 2020Our Bookclub, Black Girls Think & Grow Rich, wanted to separate fact from fiction regarding the ” movie “SELF MADE”.
The mini series was “inspired” by the original book “On Her Own Ground” penned by Author, Ms. A'Lelia Bundles . A’Lelia (Madam C.J. Walker’s Great-Great Grand-Daughter) shares the FACTS about Madam and answers so many questions that we have always had about Madam in this book.
This is a well written book. I prefer audio books, but I bought the paperback as well because it is FULL of historical facts and GREAT photos and deserves a special space on my bookshelf. It’s a book I want my Grandchildren to read when they’re old enough. As an African American woman in the natural hair business, reading THIS book about the first Black woman Millionaire has caused me to not only focus on my business model, but has created an urgency in me to learn more about the women in my own family.
The overall consensus of the Bookclub was a DEFINITE 5 Star Book! ⭐️⭐️⭐️⭐️⭐️
Bravo, Ms. Bundles!!! I hope we can get another movie that is more factually based on Madam’s amazing journey and contributions.
- Reviewed in the United States on June 24, 2020Very well written, loved it better than the movie. I always wanted to know more about Madam C. J. Walker than what we learned in school. I purchased on audibles and loved how her great great granddaughter told the story.
- Reviewed in the United States on June 24, 2021Excellent and very inspiring!
- Reviewed in the United States on April 4, 2020Came fast. Excited to read
- Reviewed in the United States on February 9, 2021Love it. Thanks.
- Reviewed in the United States on July 23, 2024There's nothing wrong with anything else besides the fact the book came clearly used with creases and tears. I don't mind it much but would've preferred it came new when I ordered new
- Reviewed in the United States on May 16, 2021Could not put the book down. Fascinated by Madam's determination. Her rise from daughter of slaves, marriage, motherhood, and widowed while a teen, menial jobs to the wealthiest African American businesswoman in the USA . Madam's story is the American dream come true. Looking forward to Ms. Bundles book about Madam's daughter coming in 2022.
- Reviewed in the United States on July 9, 2020Excellent info about Madam and the growth of her business in the US. Also, very interesting history on the development of the black businesses in the US.
Top reviews from other countries
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Caroline Rodrigues de SouzaReviewed in Brazil on January 30, 20233.0 out of 5 stars Frágil, porém válido
Sempre tenho problemas com as edições em língua inglesa mais acessíveis no Brasil devido à fragilidade do papel e das capas. Mesmo ao fim da leitura mais cuidadosa a capa está marcada e descascada, e, em dois ou três anos, as páginas já estão manchadas e amareladas. Apesar dessaa edições serem quase produtos descartáveis, pelo preço não se pode exigir tanto. Comprei para treinar a leitura em inglês e está bem válido para essa finalidade, mas não se é uma edição durável e de muita qualidade.
Sempre tenho problemas com as edições em língua inglesa mais acessíveis no Brasil devido à fragilidade do papel e das capas. Mesmo ao fim da leitura mais cuidadosa a capa está marcada e descascada, e, em dois ou três anos, as páginas já estão manchadas e amareladas. Apesar dessaa edições serem quase produtos descartáveis, pelo preço não se pode exigir tanto. Comprei para treinar a leitura em inglês e está bem válido para essa finalidade, mas não se é uma edição durável e de muita qualidade.3.0 out of 5 stars
Caroline Rodrigues de SouzaFrágil, porém válido
Reviewed in Brazil on January 30, 2023
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