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Self Marketing Power: Branding Yourself As a Business of One Paperback – January 15, 2008

4.4 out of 5 stars 19 customer reviews

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Editorial Reviews

Review

Personal change usually precedes organizational change. That's why a book on self marketing is critical to building strong companies. Jeff Beals argues that employees have a moral obligation to use their gifts and talents--and the power of their personal brands--to help their companies do better. What would happen if everyone in your company made this choice? --Drs. Kevin and Jackie Freiberg, co-authors of Boom! 7 Choices for Blowing the Doors Off Business as Usual and NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success

Jeff's book is an essential tool for anyone in the business world today, regardless of their title or their role. Read his book, understand what he's talking about, and do what he suggests. You'll find only success for your efforts. --Cam Marston, speaker and author of Motivating the What's In It For Me? Workforce

How can one city produce an amazing money wizard like Warren Buffett and a leadership star like Jeff Beals? Maybe there's something in Omaha's water. Send me some...! --Jay Lipe, Author of Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity and The Marketing Toolkit for Growing Businesses

About the Author

Jeff Beals' diverse background makes him the ideal person to reveal and explain the secrets of self marketing.

As a commercial real estate executive, radio talk show host, newspaper columnist and part-time college professor, Beals understands how to synthesize wide-ranging experiences into one very successful career.

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Product Details

  • Paperback: 255 pages
  • Publisher: Keynote Publishing; 1st edition (January 15, 2008)
  • Language: English
  • ISBN-10: 097974380X
  • ISBN-13: 978-0979743801
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #626,732 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Bryan Carey VINE VOICE on October 20, 2009
Format: Paperback
Self- promotion is critical to success in the twenty- first century and this concept of self- marketing forms the basis of this book, Self- Marketing Power- a business book with one main idea in mind: Making yourself and your unique talents known to as wide an audience as possible in the most efficient means possible. Self- marketing opportunities exist all around us and according to the author, we should take advantage of these opportunities whenever possible.

Self- marketing can take on many forms, such as handing out business cards, updating your resume to include your accomplishments and special skills, etc. This book lists some of the many ways in which people can market themselves along with the reasons why self- marketing is so helpful. In general terms, the book accurately points out that those who are well- known are more likely to receive the bulk of the promotions and opportunities. It makes sense, and I am sure we can all think of examples that fit this philosophy. If you make yourself known, through whatever means, there is a better chance you will get the promotion, initial job offer, etc. You could have all the skills in the world but if no one knows about your skills, there is little or no chance anyone will be contacting you when an opportunity is near.

Besides the general advice on finding ways to self- promote, this book also advises keeping pace with the changing world in which we live and making sure we do not succumb to the marketing means of the past. In the old days, self- promotion was not a widely talked about subject and there were limits to what one could do to self- market. Other than placing an advertisement in the newspaper, there wasn't much a person could do to promote themselves.
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Format: Paperback Verified Purchase
As a student of personal branding, I have read almost every book published on the subject. I only write reviews on the best of what I read and this is one of the best primers to be written on the subject.

First time author Jeff Beals covers all the basics and does so in a well organized manner. He manages to weave in just the right amount of motivational thinking while remaining primarily focused on the nuances of personal branding.

Rarely do I agonize over what to rate any of the dozens of books I review each year, here on Amazon. I seldom bother writing a review on a mediocre book and so my choice is usually narrowed down to a choice between four and five stars. This is one of those rare times I have vasilated as to the right rating. I so enjoyed the author's authenticity that I wanted to give this book a five star rating...but there is certain small town style to the voice that, regretfully, detracted from the power of the ideas for me. Alas, four star seems the right rating. This book is just a notch below what is widely viewed as the reigning champ in this area, "The Brand Called You" by Peter Montoya.

I am at peace with the four star rating, notwithstanding the superb effort made by this first time author, because I am confident that his next book will be even better and deserving of a five star on the scale I use. I eagerly await that book as I have become a fan of this author for his delightful authenticity, a refreshing style in a world where puffery has too often become the norm.
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Format: Paperback
I was originally turned onto this book by a friend of mine in the commercial real estate business. I must tell you that I have read tons of books in this genre and Jeff Beal's Self Marketing Power is top-shelf! The pages are filled with useful, up-to-date information and because Jeff has employed the tactics himself there is a breadth of credibility here invaluable to the professional looking to take the game to a whole new level!

And I must add that for as good as the book is... just wait until you experience Jeff live! I had the opportunity to hear him speak to a capacity crowd in 2007 and I must tell you that he is as witty, entertaining and educational in person as he is in his writing. If given the chance, don't miss your opportunity to experience this rising star live -you will not be disappointed!
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Format: Kindle Edition Verified Purchase
I got this on my Kindle so I can read it over whenever I need encouragement about creating and maintaining my brand. Even though I know a lot about self-marketing (which Jeff differentiates from egocentric self-promotion), I like having this reference book. It's easy to get discouraged after hearing "no" from clients and publishers. A few minutes with this book puts me back on track for success.
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Format: Kindle Edition
I attended a seminar by Jeff, then bought his book. His book tracked closely with his presentation, providing more detail and even inspiration to his message. The reality is we are all interconnected and we need to use the interconnectedness to advance ourselves, our causes and our passions. An excellent set of concepts well presented in person and in print!
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Even the best business idea or product will not be successful unless it is marketed - and Self-Marketing Power by Jeff Beals is a worthwhile read. YOU are your product - and YOU need a brand. Bottom line is that if we want clients and customers to buy our services and products, or invest in our companies - they have to know who we are, what we have accomplished and how those accomplishments relate to our services and products, and why they should do business with us! Self-Marketing Power is a valuable business tool that all entrepreneurs must add to their strategies for success. AND BY THE WAY.. it is a MUST for freelance writers and authors! (Marion Gold is the author of Personal Publicity Planner: A Guide to Marketing YOU and Top Cops: Profiles of Women in Command.
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