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Self Marketing Power: Branding Yourself As a Business of One Paperback – January 15, 2008
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Jeff's book is an essential tool for anyone in the business world today, regardless of their title or their role. Read his book, understand what he's talking about, and do what he suggests. You'll find only success for your efforts. --Cam Marston, speaker and author of Motivating the What's In It For Me? Workforce
How can one city produce an amazing money wizard like Warren Buffett and a leadership star like Jeff Beals? Maybe there's something in Omaha's water. Send me some...! --Jay Lipe, Author of Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity and The Marketing Toolkit for Growing Businesses
About the Author
As a commercial real estate executive, radio talk show host, newspaper columnist and part-time college professor, Beals understands how to synthesize wide-ranging experiences into one very successful career.
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Top Customer Reviews
Self- marketing can take on many forms, such as handing out business cards, updating your resume to include your accomplishments and special skills, etc. This book lists some of the many ways in which people can market themselves along with the reasons why self- marketing is so helpful. In general terms, the book accurately points out that those who are well- known are more likely to receive the bulk of the promotions and opportunities. It makes sense, and I am sure we can all think of examples that fit this philosophy. If you make yourself known, through whatever means, there is a better chance you will get the promotion, initial job offer, etc. You could have all the skills in the world but if no one knows about your skills, there is little or no chance anyone will be contacting you when an opportunity is near.
Besides the general advice on finding ways to self- promote, this book also advises keeping pace with the changing world in which we live and making sure we do not succumb to the marketing means of the past. In the old days, self- promotion was not a widely talked about subject and there were limits to what one could do to self- market. Other than placing an advertisement in the newspaper, there wasn't much a person could do to promote themselves.Read more ›
First time author Jeff Beals covers all the basics and does so in a well organized manner. He manages to weave in just the right amount of motivational thinking while remaining primarily focused on the nuances of personal branding.
Rarely do I agonize over what to rate any of the dozens of books I review each year, here on Amazon. I seldom bother writing a review on a mediocre book and so my choice is usually narrowed down to a choice between four and five stars. This is one of those rare times I have vasilated as to the right rating. I so enjoyed the author's authenticity that I wanted to give this book a five star rating...but there is certain small town style to the voice that, regretfully, detracted from the power of the ideas for me. Alas, four star seems the right rating. This book is just a notch below what is widely viewed as the reigning champ in this area, "The Brand Called You" by Peter Montoya.
I am at peace with the four star rating, notwithstanding the superb effort made by this first time author, because I am confident that his next book will be even better and deserving of a five star on the scale I use. I eagerly await that book as I have become a fan of this author for his delightful authenticity, a refreshing style in a world where puffery has too often become the norm.
And I must add that for as good as the book is... just wait until you experience Jeff live! I had the opportunity to hear him speak to a capacity crowd in 2007 and I must tell you that he is as witty, entertaining and educational in person as he is in his writing. If given the chance, don't miss your opportunity to experience this rising star live -you will not be disappointed!
Most Recent Customer Reviews
The entire book replayed the same message over and over. There were a few good tidbits of info.Published 1 month ago by Kelly Geiger
I am very satisfied with the conditions, package and delivering time. I would recommend others to purchase here through AmazonPublished on October 23, 2013 by Amazon Customer
It's easy to get overwhelmed with the list of must-reads, especially for entrepreneurs, so take my advice and set aside the list long enough to read Self-Marketing Power. Read morePublished on January 29, 2009 by Susan Baird
I bought this book because it touch the area we should know better and but we not.However,
The book is not organize well. only the first 10pages seems good.
1. Read more
Brand "You" is the most fundamental cornerstone of success. Success for "You, Inc." the individual... which fuels team success; and when multiplied drives "Organization, Inc. Read morePublished on October 30, 2008 by Robert W. Pautke
It was my interest in self-branding that made me buy "Self Marketing Power" written by Jeff Beals. It is a very good book, easy to read and loaded with examples that I think can... Read morePublished on June 2, 2008 by Hilde Merete Klungerbo
I have read Jeff's book, Self Marketing Power, and heard him speak on the same topic.
His insights are dead-on. Read more