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Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do Paperback – June 26, 2001
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From the Inside Flap
Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.
Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including:
* How to market without money
* How to create marketing materials that will sell you even when you're not around
* How to build a buzz using word of mouth
* How to use the Internet in ways you never thought of to promote yourself
* How to get the leaders in your field to endorse and help you
Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.
About the Author
Top Customer Reviews
When I set out to pick a book on self-promotion, I wanted useful insights (something a little deeper than "smile, and the world smiles with you"), or at least a clear method -- a set of carefully selected and tested steps. After reading so many reviews praising this book, I thought I had finally found what I was looking for.
Big mistake. This book is not clear, or organized, or particularly insightful. It's just a big, long jumble of ideas loosely grouped into chapters that all seem to talk about everything and nothing. It is not very well written in terms of either formal grammar or style, and is only mildly amusing, as the lack of a clear direction quickly makes it boring.
But that's not all: the book is filled with quotes and pseudo-scientific "facts" that may be appropriate for a casual conversation among friends over a beer at a bar, but definitely not for a book that the reader would like to be able to rely on. In other words, it reads a lot more like The National Enquirer than The Washington Post.
In my opinion the author makes the mistake of confusing creative people with ignorant, unsophisticated people lacking a critical sense.
All of this has been said before...a million times...and better, too. Save your money for your own self-promotion efforts.
Perhaps I am biased already knowing that having a bunch of business cards with you is key, and writing funky and creative thank you cards can cause you to stand above the rest, but I felt like claim of "everything you need to know to get the word out" left me wondering what else was out there.
After reading points like "don't listen to naysayers", "don't take no for an answer", and "create magnets or stickers with your information on them" I couldn't help but think that the comments were either 'duh' quality or 'tacky' quality.
The book has many, many randomly placed famous quotes, interviews, and "action items" that never seem to follow a strict pattern, which is why I pointed out that the book seemed to be structured poorly.
In the end, it's a great read for someone with only a few ideas or knowledge on promotion (as long as you can get past the structure annoyance), but for the guerrilla who wants thought-provoking ideas, this might not be the best book for you.
I read the book through once, and now will go back and cherry pick ideas that I can implement for self-promotion. It's a book I expect to look to again and again for ideas and suggestions. The book also contains a healthy dose of inspiration. The stories about people who have promoted themselves are very motivating. So besides the practical advice, you can turn to this book to motivate you to do more too.
The book is a little older, so the the chapter on Internet marketing is the weakest. There are much better resources out there on Internet marketing. I almost gave the book 4 stars because of this, but then decided that the rest of the information, and the inspiration factor, made this book a 5 star book for me. I know I'll be looking to it time and time again.
One of the things I do like a lot is the overriding theme of persistence and working your butt off to achieve your goals. The book shows you that if you want to succeed at self-promotion, you must work, and you must work hard.
Bottom line: If you are in a business where you need to promote yourself, this book has a lot of great ideas and motivating stories to help you achieve the promotion you want.
Reviewed by Alain Burrese, author of Lost Conscience: A Ben Baker Sniper Novel and others.
Most Recent Customer Reviews
I purchased this as I was starting my first business and it really puts a lot in perspective. There was also a lot of good information. Fast Read!Published on December 26, 2012 by Marie O
I used to covet this book for years and lent it out and have been missing it ever since. Glad to have another copy! Silber is an expert in his field. Blessings, Joseph BennettPublished on October 30, 2012 by Joseph Bennett
As the author of [...], I am very familiar with being a "creative brain" type person. I've had this book for quite a while and recently grabbed it off the shelf. Read morePublished on July 15, 2012 by Donna Monday "Daydreaming Author"
Many of the ideas were good. But because the book was published a while ago it is not quite as relevant as it could be. There are better and newer books out there.Published on August 26, 2009 by Flicker
I didn't relate to this book as an illustrator. For my profession I hoped that the author was more helpful.Published on May 31, 2009 by Stanley N. Gorman
This book is filled with great examples of creative ways to market yourself - - now if I only had a 28-hour day. Baby steps! Seriously though, I highly recommend it.Published on February 5, 2008 by Gracie
When I was reading this book, I really felt like someone had actually been through what I had (and still go through), as opposed to a Dr. Read morePublished on January 16, 2008 by Erik Anschicks
There may have been something life changing in this book but I could not make it very far. I think this book is out of date. There are many other how to books that are much better.Published on November 8, 2007 by Donald G. Rush
This is another book that caught my eye because of the title, but when I received the book it didn't have the type of information I was hoping to read up on. Read morePublished on January 9, 2007 by Christian With A Pen