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Comment: This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items. We ship within 1 business day. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support!
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Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do Paperback – June 26, 2001

4.5 out of 5 stars 38 customer reviews

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Editorial Reviews

From the Inside Flap

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.
Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.
Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including:
* How to market without money
* How to create marketing materials that will sell you even when you're not around
* How to build a buzz using word of mouth
* How to use the Internet in ways you never thought of to promote yourself
* How to get the leaders in your field to endorse and help you
Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

About the Author

Lee Silber, author of Time Management for the Creative Person and Career Management for the Creative Person, is an accomplished graphic artist, drummer, workshop leader, and radio talk-show host and is the founder of five companies, including CreativeLee Speaking. When not out promoting something, Lee lives with his wife in San Diego, California.
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Product Details

  • Paperback: 333 pages
  • Publisher: Crown Business; 1 edition (June 26, 2001)
  • Language: English
  • ISBN-10: 0609806262
  • ISBN-13: 978-0609806265
  • Product Dimensions: 5 x 0.7 x 8 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #882,609 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Erik Fleischer on February 12, 2006
Format: Paperback Verified Purchase
Mr Silber must indeed be very good at self-promotion: he obviously got all his friends and extended family to write great reviews about this mediocre book.

When I set out to pick a book on self-promotion, I wanted useful insights (something a little deeper than "smile, and the world smiles with you"), or at least a clear method -- a set of carefully selected and tested steps. After reading so many reviews praising this book, I thought I had finally found what I was looking for.

Big mistake. This book is not clear, or organized, or particularly insightful. It's just a big, long jumble of ideas loosely grouped into chapters that all seem to talk about everything and nothing. It is not very well written in terms of either formal grammar or style, and is only mildly amusing, as the lack of a clear direction quickly makes it boring.

But that's not all: the book is filled with quotes and pseudo-scientific "facts" that may be appropriate for a casual conversation among friends over a beer at a bar, but definitely not for a book that the reader would like to be able to rely on. In other words, it reads a lot more like The National Enquirer than The Washington Post.

In my opinion the author makes the mistake of confusing creative people with ignorant, unsophisticated people lacking a critical sense.
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Format: Paperback Verified Purchase
Nothing really new or enlightening in this book. Many contradictions. For example, in one section the author suggests you produce what the market wants. In another, they insist that an artist stay true to their own passions. They suggest using unusual clothing as a hook, then berate someone they know for wearing an outdated hat. Particularly unhelpful for fine, visual artists (painters, photographers, etc.) Most examples given cite those who have already "made it" breaking into new fields, but once someone's "made it," they're virtually shoved into dozens of new fields (actors writing books, singing, etc.) Author also suggests using famous people you know to get ahead, as though everyone has a bevvy of famous friends. Author suggests contacting such people, but doesn't tell how this is achieved with any success whatsoever.
All of this has been said before...a million times...and better, too. Save your money for your own self-promotion efforts.
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Format: Paperback
I feel like this book has some quality points about it, but the way it's written and structured (or not structured) seemed random to me. There are a lot of fine examples about famous people using "creative" methods to get noticed or get their foot in the door, but after reading the majority of them I didn't feel inspired, but left thinking "Hm, ok. I guess that could work in the perfect situation."

Perhaps I am biased already knowing that having a bunch of business cards with you is key, and writing funky and creative thank you cards can cause you to stand above the rest, but I felt like claim of "everything you need to know to get the word out" left me wondering what else was out there.

After reading points like "don't listen to naysayers", "don't take no for an answer", and "create magnets or stickers with your information on them" I couldn't help but think that the comments were either 'duh' quality or 'tacky' quality.

The book has many, many randomly placed famous quotes, interviews, and "action items" that never seem to follow a strict pattern, which is why I pointed out that the book seemed to be structured poorly.

In the end, it's a great read for someone with only a few ideas or knowledge on promotion (as long as you can get past the structure annoyance), but for the guerrilla who wants thought-provoking ideas, this might not be the best book for you.
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Format: Paperback
Lee Silber's book "Self-Promotion for the Creative Person: Get The Word Out About Who You Are and What You Do," is honestly one of the most straightforward and realistic books on getting you and your business heard above the "din," in this crowded marketplace. I've read books from Sergio Zyman to Jay Conrad Levinson, and I feel Lee Silber's book ranks right up there. If you are a business owner or an entrprenuer, this book has hundreds of creative ideas to get your own word of mouth going and the "buzz" going about you and your work. Everyone knows that word of mouth is the key to new and continued business, but how do you generate it? How do you keep it going? What can you do to be different? How do you market what you do and have real success? All of these and many other questions are answered with very creative but sound business ideas. This is definitely a book to have in your personal and business library.
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I really enjoyed "Self-Promotion For The Creative Person: Get The Word Out About Who You Are And What You Do" by Lee Silber. The book contains a wealth of information on promoting yourself. Even if some of the strategies don't fit you or your business, there are so many that undoubtedly there will be suggestions here that will help you promote yourself to a higher level.

I read the book through once, and now will go back and cherry pick ideas that I can implement for self-promotion. It's a book I expect to look to again and again for ideas and suggestions. The book also contains a healthy dose of inspiration. The stories about people who have promoted themselves are very motivating. So besides the practical advice, you can turn to this book to motivate you to do more too.

The book is a little older, so the the chapter on Internet marketing is the weakest. There are much better resources out there on Internet marketing. I almost gave the book 4 stars because of this, but then decided that the rest of the information, and the inspiration factor, made this book a 5 star book for me. I know I'll be looking to it time and time again.

One of the things I do like a lot is the overriding theme of persistence and working your butt off to achieve your goals. The book shows you that if you want to succeed at self-promotion, you must work, and you must work hard.

Bottom line: If you are in a business where you need to promote yourself, this book has a lot of great ideas and motivating stories to help you achieve the promotion you want.

Reviewed by Alain Burrese, author of Lost Conscience: A Ben Baker Sniper Novel and others.
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