Self Publish to a World of Readers: with Amazon, Apple, Google and Other Major Retailers Kindle Edition
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It gives great detail to what any self-publisher needs. Whether they are new to writing or have written many books and are trying to or have published already. There is something in this book for everyone. I love that it shows that there is no specific magic formula. We individually have to do what works best for us. We all have different systems of operations.
I have a few books in my head. I have begun to write several. After reading this book - and paying attention to how frustrated I have been in this process. I am going to be a little more freer in my methods. As a matter of fact - I think I will take a break on the writing and begin to design the cover to at least one of the books.
I searched the net for info on how to self-publish. But honestly I didn't know the right questions to ask or the right terms to search. But thankfully this book has all that I need and then some. Definitely a resource to keep on hand and I am sure I will continue to open it again and again to make sure I have crossed all of my t's and dotted all of my i's.
Self Publish to a World of Readers: with Amazon, Apple, Google and Other Major Retailers
Thanks Jason Matthews for offering so many resourceful tips and tools in this book. It will surely make the rest of this process easier for me.
It was the title that grabbed my attention—Self publish … with Amazon, Apple, Google and other major retailers—because to date I’ve remained exclusively with Amazon but always wondered what was entailed to go with the others.
Now I know.
A misconception I’ve held is that Smashwords is a retailer, like Amazon. It isn’t. It’s so much more. It’s a distributor as well, and distributes to all the major retailers. So by publishing with Smashwords you’re simultaneously publishing with Barnes & Noble, Apple, Kobo etc. This was a big learning curve for me. As was how to go about it.
In this guide Matthews leads us through all aspects of publishing. There’s a lot on promoting, blogging, and the benefits of figuring out what you want to do and starting it early.
There is also valuable information about, but not limited to, print publishing, cover design, editing including beta readers, and getting reviews.
And then there are the step-by-step instructions for formatting books in line with the requirements of the various retailers. As I’ve said, these are the sections that were of most interest to me.
I imagine this will quickly become one of the must-have guides for anyone serious about publishing, promoting and marketing their own books.
Right at the beginning, he hits the nail on the head, “Self-publishing is easier than ever, yet harder than ever to do successfully.” Since we all struggle with getting sales before and after publishing, this guide is invaluable IF we take his advice to do the little things as well as possible.
While he gives details about all the critical components and steps of the self-publishing process, I like that he urges us not to view the tasks as chronological. I’ve found this to be wise advice since there is no perfect order for completing the publishing tasks.
Matthews focuses on preparing our books for the major retailers preparing you for the differences.This is important to understand so you can decide which you want to approach and how best to submit to them.
Slow down when you go through the section formatting for ebooks. As a matter of fact, plan to reread it a few times since this can be a hairy experience for the first-timer, but extremely important for the reader’s experience and many devices. Even if you plan to hire someone to do formatting, I agree that it’s smart to understand it and be able to do it yourself in case of changes after you’ve published.
I am pleased to see the lists of recommended providers of services such as book cover designers, editors, formatting, and marketing, as well as strategies for choosing among them. You will do well to heed his sound advice on building your author platform and setting up your website or blog.
If you want to step outside the box, there is information on crowdfunding, podcasting, video courses, foreign translations, and more.
Four vital themes emerge throughout the book are
1. As you build your social media contacts and email lists, focus on subscribers, followers, and readers, not on yourself or selling your book.
2. Embrace your role as the decision maker. Choose your options based on your skill set, time available and budget.
4. Be prepared to track your sales so you can see what’s working and be able to make appropriate adjustments.
3. Be proud of your accomplishments and celebrate each step along the way.
This should be required reading for the first-time author and repeat reading for the rest of us.