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Sell or Be Sold: How to Get Your Way in Business and in Life Hardcover – March 1, 2012
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"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
"Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young
"Grant Cardone's Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of The Platinum Rule
"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation
From the Inside Flap
EVERY THING IN LIFE IS A SALE. AND EVERY THING YOU WANT IS A COMMISSION.
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
- Selling in a bad economy
- Overcoming call reluctance
- Filling your pipeline with new business
- Staying positive, despite rejection
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Top customer reviews
Grant Cardone has amassed $100 million plus fortune over his life and has many successful companies, so the books isn't just based on theory's, which is something i find very important when choosing to learn and absorb information from someone. I recommend this book.
First, Grant does a very good job of setting the foundation for being a sales professional and not an amateur. Professionals train and work every aspect of their career and "immerse themselves" in training material. He mentions the power of prediction and it totally changed my sales approach. This section is worth the price of the book alone.
Second, the author notes how "people knowledge" is more important than "product knowledge" in selling. Again, this is an issue few sales trainers cover in seminars or in their literature and Grant is 100% correct. People knowledge is far more important than product knowledge. Companies do a fairly good job training sales staff product knowledge but FAIL at teaching people knowledge.
Third, the real value of this book comes from his selling process. The five-step cycle is practical to nearly any industry in almost every context. So many sales trainers ignore time in a sales cycle and Grant highlights the importance of short sales cycles to serve customers better and make their experience more convenient.
If you can ignore the author's Dianetics references, this book is a must for salespersons new or 50 years in the business.