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Sell or Be Sold: How to Get Your Way in Business and in Life Hardcover – March 1, 2012
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"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
"Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young
"Grant Cardone's Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of The Platinum Rule
"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation
From the Inside Flap
EVERY THING IN LIFE IS A SALE. AND EVERY THING YOU WANT IS A COMMISSION.
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
- Selling in a bad economy
- Overcoming call reluctance
- Filling your pipeline with new business
- Staying positive, despite rejection
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