- Hardcover: 256 pages
- Publisher: McGraw-Hill Education; 1 edition (June 6, 2006)
- Language: English
- ISBN-10: 0071470425
- ISBN-13: 978-0071470421
- Product Dimensions: 6.3 x 1 x 9.1 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #3,386,097 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ Free Shipping
+ Free Shipping
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty Hardcover – June 6, 2006
|New from||Used from|
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
From the Back Cover
Why make selling harder than necessary?
Lead with your brand!
Featuring real-life examples from internationally recognized brands such as IBM, NCR, Black & Decker, Home Depot/Expo, and DeWALT, Sell the Brand First offers priceless tips on selling your brand, its function, and its value to your customers.
“Practical advice on how all salespeople can use the brand to boost their sales.”-Neil Rackham, bestselling author of Spin Selling
“Selling a product without the brand is like selling a car without the wheels! This is a great read for anyone who touches the customer and interfaces with the brand!”-Dan Gregory, Vice President - Marketing, DeWALT Industrial Tools
“If you want to build your brand and think it resides only in the territory of marketing, then read Sell the Brand First and put its new principles to work.”-Clifford Hall, Chief Operating Officer, Timex Group
“Building a successful organization requires all employees to focus on continually creating brand value, especially salespeople who are the first line to customers. Dan Stiff's approach provides sales professionals with a unique framework to do just that.”-Paul Butler, Director, Global Organizational Learning and Development, Gillette
“In today's business environment of mega retailers, global product sourcing and private label brands, domestic manufacturers must focus on 'selling the brand first' to add value. A seasoned industry executive, Stiff shares insightful, hard-hitting examples of Brand Selling at its best!”-Thomas P. Armstrong, Vice President-Vendor Service, Home Depot
About the Author
As president of Leadership Performance Development, Inc., Dan Stiff specializes in showing companies how to leverage their brand strength, lead teams, and sell in the modern business climate. His clients include Baldwin, Home Depot/Expo, Aviall, Beretta USA, Purdy, and Juno Lighting Group. Stiff speaks to corporate groups 40 times a year and also has a network of affiliates who teach his sales methods to top corporations such as IBM, Pepsi, Pfizer, Nextel, and AOL/Time Warner.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Author Dan Stiff makes a great point that if you want to know what your brand image is, then you better talk with your customers before talking with Marketing. This book is sure to stir debate within companies as salespeople come to grips with the importance of selling the brand first, and then pressure Management and Marketing to create and maintain a brand that can be sold based upon their conversations with their customers. The author's discussion of brand pillars addresses this issue and provides guidance to every business that struggles with this issue.
Sell the Brand First is an excellent read if you are in sales, marketing, or an executive leading a business.
Many of the focuses sales organizations have can be duplicated by your competitors with the exception of your BRAND! Successfully selling your brand first and foremost will lead your sales organization into years of sales increases not duplicated by your competition.
"Sell the Brand First" gets your firm, your executive team and ultimately your sales force headed in the right direction for years to come.
I would recommend this book to anyone who wishes to improve their sales force and leverage their brand.