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How to Sell Your Crafts Online: A Step-by-Step Guide to Successful Sales on Etsy and Beyond Paperback – October 11, 2011
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"Star Wars Felt" by Aimee Ray
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“Who will benefit from this book: Serious new and current Etsy shop owners.... Don't be surprised after reading and implementing the ideas in this book to learn that you have gained an entire new set of skills beyond optimizing your own Etsy shop and elevating your entire online presence.” ―spinningdaily.com
“Author and online entrepreneur Derrick Sutton shares over 200 pages of his most useful and valuable secrets that will help you build a successful online presence for selling your crafts and artwork. It really can't get much better than that, unless he decided to knock on your door, come in, and do the work for you. With his easy-to-follow and incredibly detailed guide, though, this book is the next best thing.” ―Bead Design Studio
“Derrick Sutton's book offers up helpful insight from a successful seller's point-of-view. Everything from virtual-world advertising and blogging to real-world packing and shipping is covered in easy-to-digest chuinks..” ―Theresa D. Abelew, Art Jewelry magazine
“From chapter one...every step you will make as an online craft seller is carefully considered.... [T]his book will be worth the price simply from the money saved using these tips alone.... How To Sell Your Crafts Online is like having a good friend "in the know" who's willing to share all their secrets of success and help get your Etsy shop up and running and on the way to a (hopefully!) meteoric rise!” ―Arbee Cards blog
“I found this book to be one that I would recommend current sellers to check out or those who are considering opening up an Etsy shop. Derrick has really done a great job on giving A to Z information on what it takes to set up a shop online, providing tips to help boost your sales, attract more customers, and really make your shop stand out from the rest.” ―Peacefully Knitting blog
About the Author
DERRICK SUTTON and his wife sell their artwork and jewelry in their Etsy store. After using simple internet marketing techniques to promote their work, they saw their Etsy sales increase dramatically. Based on these techniques, Derrick produced this guide to help other artists and crafters increase their success.
Top Customer Reviews
I set up an Etsy shop a couple of years ago. After reading the chapter on shop names, I decided to make a total change. And the chapter on Photography really gave me some great pointers. I didn't realize just how important those pictures are. By the time I finished I had a totally redesigned shop.
The best part for me (and the reason why I bought the book to begin with) was the tips about promotion. It's always the part I hated the most, but this makes it so easy. I wish I knew two years ago when I started my shop what I know now. In fact, I'm going to try some of these tips with some of my other projects. This book is a great tool for anyone who wants to sell anything online.
How To Sell Your Crafts Online makes the process of setting up an Etsy Shop nice and simple. The lessons are all short and easy to follow. Not short as in skipping vital info, but short as in not blabbering on about things you don't need to know. After you've read each chapter there's a number of action-steps which is a nice touch.
As well as setting up your Etsy shop, this book also shows you how to find your way through the online jungle. I now have a firm handle on how to use Facebook, Twitter and a variety of websites I'd never heard of before.
One of the best things about this guide is it never feels like too much work and each step is fun. The book is really well designed with bright and vivid illustrations and plenty of screen-shots so you know exactly what to do each step of the way.
So if you've been on the fence about selling your crafts online, or need to improve a slow online store then this guide is going to save you a lot of headaches.
I have personally played around with Etsy for a little while. I was once going to start selling my crochet crafts but decided to focus on finishing school first. Maybe one day I will go into selling my stuff online and because of this book I will be well versed in how to get it done and done well.
The books is very easily laid out. The author is well informed and makes using Etsy extremely easy. The author shared so many great tips on how to maximize your viewership & search ability as well as your optimization of your website. Along with how to link and share with others your site, how to get your name out there, how to add other features onto the site and even how to make your pictures of your products look great. I especially liked learning how to use the stats section of the website, so you know who is viewing & what they are looking at, which helps with product productions and sales. I also especially loved learning more about apps I already use but haven't completely taken full advantage of for instance Google's Document Section. This gave me tons of ideas for regular use, not just for the suggested options in the book.
Everything you need to know to START an Etsy is in this book, but for more detailed business aspect information you will have to look at other books, the author does give some great resources wit the book on finding more information and how to expand your brand. But of course no one book can give you everything.
I would highly recommend this book for those looking to jump into Etsy, as it's specific to Etsy but it's also great for those who need some information on selling crafts online. It's a crafter's resource, especially because it's set up artistically as well. Many of his suggestions are great for us bloggers as well. So when you see changes around here, you know where some of it is coming from.
It's a goldmine of good information - keep in mind that a few bits are outdated because the Internet & computer equipment change so fast.
I'd recommend it to anyone wanting to get a solid, easy, good start selling online. I've been selling online for several years & I refer to this book often.
This is also a great book to use as a study guide for team workshops.