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How to Sell Your Crafts Online: A Step-by-Step Guide to Successful Sales on Etsy and Beyond Paperback – October 11, 2011
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“Who will benefit from this book: Serious new and current Etsy shop owners.... Don't be surprised after reading and implementing the ideas in this book to learn that you have gained an entire new set of skills beyond optimizing your own Etsy shop and elevating your entire online presence.” ―spinningdaily.com
“Author and online entrepreneur Derrick Sutton shares over 200 pages of his most useful and valuable secrets that will help you build a successful online presence for selling your crafts and artwork. It really can't get much better than that, unless he decided to knock on your door, come in, and do the work for you. With his easy-to-follow and incredibly detailed guide, though, this book is the next best thing.” ―Bead Design Studio
“Derrick Sutton's book offers up helpful insight from a successful seller's point-of-view. Everything from virtual-world advertising and blogging to real-world packing and shipping is covered in easy-to-digest chuinks..” ―Theresa D. Abelew, Art Jewelry magazine
“From chapter one...every step you will make as an online craft seller is carefully considered.... [T]his book will be worth the price simply from the money saved using these tips alone.... How To Sell Your Crafts Online is like having a good friend "in the know" who's willing to share all their secrets of success and help get your Etsy shop up and running and on the way to a (hopefully!) meteoric rise!” ―Arbee Cards blog
“I found this book to be one that I would recommend current sellers to check out or those who are considering opening up an Etsy shop. Derrick has really done a great job on giving A to Z information on what it takes to set up a shop online, providing tips to help boost your sales, attract more customers, and really make your shop stand out from the rest.” ―Peacefully Knitting blog
About the Author
DERRICK SUTTON and his wife sell their artwork and jewelry in their Etsy store. After using simple internet marketing techniques to promote their work, they saw their Etsy sales increase dramatically. Based on these techniques, Derrick produced this guide to help other artists and crafters increase their success.
Top customer reviews
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This book contains many useful tools, ideas, and concepts. I highly recommend you borrow a copy from your local library, first. Read it, then decide for yourself, whether you will need a personal copy to reference as you progress in making your online business... Cheers!
A little about me- I opened my Etsy shop last May and since then have only had two sales. As it stands now, I haven't had a sale in almost four months and at that paltry rate I knew I had to take action. I went on amazon seeking how-to Etsy literature, and the reviews for this one stood out, so I ordered it thinking I had nothing to lose. I have finished the book today and have taken some of the action steps the author describes throughout each chapter. It really opened my eyes to marketing and promotion and the best thing of all is-most of the actions to take are free or cheap! And to think I had run out of ideas for what to do to get the ball rolling. The author leaves out unnecessary information like what kind of home computer or digital camera you should select- heck anyone selling online should know all that stuff by now. The illustrations are helpful and there are some action steps I hadn't even thought of.
As it stands now, I still haven't had any sales lately, but at least I have hope that I can turn my shop around if I do what the author says and work at it every day with blogs, articles, tweets, videos, etc.most of which I am familiar with.
One last note: anyone wanting to pursue this kind of a thing as a hobbyist or a career-If you don't like to write you will be out of luck! You definitely need to have a passion and talent for writing content whatsoever.
I've bookmarked the author's website as well. Maybe later I will look into that other book, "Finding your inner Etsy-preneur" based on the reviews sounds like another good one.
This is also a great book to use as a study guide for team workshops.