- File Size: 2270 KB
- Print Length: 221 pages
- Simultaneous Device Usage: Unlimited
- Publication Date: December 2, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00AHK02PG
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #931,831 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Sell More Software: Website Conversion Optimization for Software Developers Kindle Edition
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(1) You have to be constantly testing as long as your business exists
(2) Always know what you are trying to find out from the tests
(3) Testing does not have to be expensive. In fact it can save you loads of marketing $$
This book spoke to me because it was filled with practical examples, some of which are not difficult to emulate. I will definitely be taking some of Mckenzie's advice.
The only reason that I gave it 4 stars instead of 5 is that even though they did do a good job of putting it all in a book format, you can still detect that it is a collection of blogs.
Still, I highly recommend this read if you are into doing!
I am implementing many of the recommendations in my SaaS business, Patrick has a lot to say from his personal experience and he is always willing to share his wisdom. While my business is in an early stage, his recommendations are spot on and go to the heart of what is important for your business. Don't spend endless time working on things no one wants, test everything and build infrastructure to make testing dirt simple for engineering to implement, and strive to make content creation as automated as possible. I especially like his insight that SEO can be a channel just like PPC advertising, it really got me to thinking about how we are approaching SEO.
This book is absolutely worth many times the price, if you have a SaaS business you *MUST* read this book.
I highly recommend it!
Any developer who is writing a sellable product will save themselves many days by reading over these hard-learned lessons.