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Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down Hardcover – March 30, 2009
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From the Inside Flap
Ever since Dutch trader Isaac Le Maire invented short selling in 1609 (and evoked the first ban on it), short selling has been seen as the dark side of stock tradingslightly suspect and too intricate for individual investors. Today, short selling is an integral part of all markets and new tools can make it as simple as buying stocks.
As Michael Shulman explains in this book, a short seller is a profit-seeking contrarian who sees opportunities others do not as a stock or market segment moves down. In Sell Short, Shulman turns the mystery of short selling inside out, revealing how using the same fundamental approach underlying the purchase of a stock can lead to tremendous opportunities on the short side.
Shulman does not believe traditional short selling is a good trading approach for individuals and this simple, but comprehensive overview of short selling focuses on buying puts or, in some situations, exchange-traded funds (ETFs). Throughout these pages, Shulman reveals the day-to-day details needed to generate short side profits. He describes how short selling works and how individual investors can best identify compelling opportunities before Wall Street finds them. Shulman also helps you to determine what part of your portfolio will fund short selling, what percentage of your capital should go to the short side, and how big each position should be.
Filled with in-depth insights and straightforward advice, Sell Short walks you through the mechanics of opening, managing, and closing a position, including rolling or pressing a position to increase profits. (Shulman does cover traditional shorting, though, in case you'd like to take that route.)
Step by step, this book prepares you to:
Prospect for gold in fading stocks
See opportunities that Wall Street misses
Create, manage, and exit a position
Short stocks, markets, and indices as well as specific sub-segments of the market, real estate (through REITs), commodities, and even countries
Create the "rocket-fueled trade"the higher-risk purchase of calls on double inverse ETFs
Explore advanced trading techniques such as selling calls, hedging, bear call spreads, selling puts on short ETFs, and more
There is no better guide for individual investors to the short side of the market than Michael Shulman. He is the man who shorted Bear Stearns seven days before its historic meltdown and predicted in September 2008 that WaMu and Wachovia would follow Lehman down the tubes. His newsletter, ChangeWave Shorts, has been a leading source for individual short sellers.
In this volatile market, opportunities abound if you have the will and the know-how to reach for them. Are you ready to come over to the short side?
About the Author
Top Customer Reviews
In Chapter 3, Mr. Shulman asks "What Exactly Is a Put?" and then goes on in the paragraph that follows with an utterly wrong definition and/or description which would leave an investor/trader totally mis-informed of the definition of a Put. This one paragraph (which deals with the most critical concept for Sell Short - buying a Put option) shows the carelessness in writing and publishing the book 'Sell Short'. Given this carelessness, how can any reader have confidence in other aspects covered in the book by Mr. Shulman?
By the way, John Wiley and Sons has published other books (example: Trade Options Online by George A. Fontanills) which cover their subject well and with care. I have also read several other books on options and each one of them is written with care for accuracy and clarity of concepts explained. I was disappointed with the glaring error in Mr. Shulman's 'Sell Short'.
Most Recent Customer Reviews
I have found this book very useful because I am only barely beginning to sell short and would like a safer method, which using put options certainly is as far as risk. Read morePublished 11 months ago by docdave
the title misslead one to believe the book is all about selling short. it only has one short chapter about selling short the rest of the book is about buying and selling opions. Read morePublished on November 14, 2013 by stock O market
This book is NOT about shorting stocks. The author specifically says multiple times in the book that he does not recommend ever shorting stocks. Read morePublished on January 23, 2010 by D. Sanpei
The author correctly stated: "this is not a trading system". For disclosure my comments are based on about a 45 minute study of a friend's copy. Read morePublished on July 3, 2009 by Let's go deep!