Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Sell Short: A Simpler, Sa... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% recyclable.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down Hardcover – March 30, 2009

2.9 out of 5 stars 13 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$34.95
$12.00 $2.21

Excel2016ForDummiesVideo
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
$34.95 FREE Shipping. Only 2 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down
  • +
  • How to Make Money Selling Stocks Short
Total price: $49.56
Buy the selected items together


Editorial Reviews

From the Inside Flap

Ever since Dutch trader Isaac Le Maire invented short selling in 1609 (and evoked the first ban on it), short selling has been seen as the dark side of stock trading—slightly suspect and too intricate for individual investors. Today, short selling is an integral part of all markets and new tools can make it as simple as buying stocks.

As Michael Shulman explains in this book, a short seller is a profit-seeking contrarian who sees opportunities others do not as a stock or market segment moves down. In Sell Short, Shulman turns the mystery of short selling inside out, revealing how using the same fundamental approach underlying the purchase of a stock can lead to tremendous opportunities on the short side.

Shulman does not believe traditional short selling is a good trading approach for individuals and this simple, but comprehensive overview of short selling focuses on buying puts or, in some situations, exchange-traded funds (ETFs). Throughout these pages, Shulman reveals the day-to-day details needed to generate short side profits. He describes how short selling works and how individual investors can best identify compelling opportunities before Wall Street finds them. Shulman also helps you to determine what part of your portfolio will fund short selling, what percentage of your capital should go to the short side, and how big each position should be.

Filled with in-depth insights and straightforward advice, Sell Short walks you through the mechanics of opening, managing, and closing a position, including rolling or pressing a position to increase profits. (Shulman does cover traditional shorting, though, in case you'd like to take that route.)

Step by step, this book prepares you to:

  • Prospect for gold in fading stocks

  • See opportunities that Wall Street misses

  • Create, manage, and exit a position

  • Short stocks, markets, and indices as well as specific sub-segments of the market, real estate (through REITs), commodities, and even countries

  • Create the "rocket-fueled trade"—the higher-risk purchase of calls on double inverse ETFs

  • Explore advanced trading techniques such as selling calls, hedging, bear call spreads, selling puts on short ETFs, and more

There is no better guide for individual investors to the short side of the market than Michael Shulman. He is the man who shorted Bear Stearns seven days before its historic meltdown and predicted in September 2008 that WaMu and Wachovia would follow Lehman down the tubes. His newsletter, ChangeWave Shorts, has been a leading source for individual short sellers.

In this volatile market, opportunities abound if you have the will and the know-how to reach for them. Are you ready to come over to the short side?

About the Author

Michael Shulman is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short selling stocks, providing specific recommendations on opening, managing, and closing short positions. In 2007 and 2008 his recommendations produced average returns greater than 50 percent. At ChangeWave, he was the founding manager of their research services for institutional investors, hedge fund investing, and ChangeWave Insight and also created and wrote ChangeWave Biotech Investor. Mr. Shulman was the founder and CEO of AtYourBusiness.com; an executive board member of NextGen Capital, a venture fund based in Fairfax, Virginia; and spent many years in the technology industry in Silicon Valley. His work has been published in a variety of trade, general business, and online venues, including SeekingAlpha.com, the Los Angeles Times, the Motley Fool, and Worth online. He has been a guest on Fox Business, CNBC, and the Options Trading Network and is a regular speaker at various money shows and traders expos around the country.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 225 pages
  • Publisher: Wiley; 1 edition (March 30, 2009)
  • Language: English
  • ISBN-10: 047041233X
  • ISBN-13: 978-0470412336
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 2.9 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #790,258 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Ramal Murali on September 21, 2009
Format: Hardcover
Sell Short recommends a strategy using Puts to profit from Falling Stocks.
In Chapter 3, Mr. Shulman asks "What Exactly Is a Put?" and then goes on in the paragraph that follows with an utterly wrong definition and/or description which would leave an investor/trader totally mis-informed of the definition of a Put. This one paragraph (which deals with the most critical concept for Sell Short - buying a Put option) shows the carelessness in writing and publishing the book 'Sell Short'. Given this carelessness, how can any reader have confidence in other aspects covered in the book by Mr. Shulman?

By the way, John Wiley and Sons has published other books (example: Trade Options Online by George A. Fontanills) which cover their subject well and with care. I have also read several other books on options and each one of them is written with care for accuracy and clarity of concepts explained. I was disappointed with the glaring error in Mr. Shulman's 'Sell Short'.
2 Comments 18 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I made it to chapter 3 and couldn't believe how boring, poorly worded and incorrect this book is. In chapter 3, he gets the definition of a "put" option completely backwards! I can't trust someone who's basic premise of book is initially given to the reader incorrectly! It's not even a one star book.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Lots of fluff and very little substance. Read book and through it in garbage. Not worth wasting the space in a book shelf.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I just happened to purchase Sell Short in San Francisco prior to attending the 2009 Money Show in Las Vegas. Generally well written, I finished the book over the weekend before meeting the author. On the plus side, the author emphasizes collecting your own anecdotal evidence before making a trade. This leads to an emphasis on fundamental over technical analysis. Over the past 30 years, I have made significant success using this approach. On the negative side, the stories that the author uses as examples, while good ones, tend to be repeated throughout the book. I would definitely purchase any new books published by this author. My recommendation would be that he be a little sharper in the use of techical analysis as a second step in his process. Additional recommendation: Go to hear this author speak at one of the money shows. Unlike so many salesmen at those things, he knows his business and articulates it well.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I got to Chapter 3 and could not believe what I read about Puts. Chapter 3 "The case of for Puts" has the definition of puts, completely wrong. I had to put the book down and decided that would read it at another time. I can't recommend this book to any of my close friends.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I like the book -- I wrote it - and I just noticed a review that found a glaring editorial mistake in the book. The reviewer found the book contained in an incorrect definition of a put, calling into question my credibility -- a good point. My defense is simple -- it was not there in the final galley proofs, actually it was, along with an estimated 1000 mistakes (no kidding) and I made a correction that did not make it into the printed version of the book. John Wiley is the largest and most successful financial publisher in the world and I can only assume the issues with the book are the exception that prove the rule of Wiley's excellence. In my defense, I have bee training options for 25 years,my newsletter service ChangeWave Shorts has been successful and has a loyal following and I can be found at [...] for those of you who want to see if I know what I am talking about before you buy. My thanks to the gentleman who discovered the mistake and if anyone has questions, contact me at mshulman@investoremedia.com.
11 Comments 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Detailed and complex book on selling short, gives pros and cons. Great for amateur and skilled investors alike. Easy to read and very well organized.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down