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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale Hardcover – September 8, 2016

4.6 out of 5 stars 110 ratings

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Frequently bought together

  • Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
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Editorial Reviews


"I appreciated the many examples and how he lead me through the methods of identifying what’s a story and what’s not. It was clear, and it clicked for me." --Small Business Branding

“...one of those books that you could just keep reading and reading…very engaging, inspirational and considerate… it will get you thinking about how you communicate.” --Autamme

"...think of a sales pitch as foul-tasting medicine, and a sales story as a spoonful of sugar to help the medicine go down in a most delightful way." --Artillery Marketing

"[Smith's]earlier books have catapulted him to acclaim, and Sell with a Story is destined to be equally well received, and not just by those who are in sales." --The Chronicle Herald

“…critical for entrepreneurs selling their startup to investors, strategic partners, and customers.” --Martin Zwilling, Huffington Post

“It’s destined to become a bestseller.” --Blog Critics

"[Paul Smith is the] author of three books on harnessing the power of storytelling for some of the most important work we do as humans: Lead with a Story, Sell with a Story and Parenting with a Story." --Business Management Daily

“…shares practical strategies to draw people in and actively engage them using stories rather than relying on the traditional, logical and dry sales pitch.” --Leadership Tools

“Entertaining, easy to read, and above all incredibly useful, this book is helpful for both salesmen and small-business owners alike.” --Portland Book Review

“I'm a big fan of Paul's earlier best-sellers…and, the newest installment in the series is equally good, informative, practical and actionable.” --Eric Jacobson On Management and Leadership

Book Description

Stories sell. Great SALES STORIES sell even more.

Sell With a Story is a rich compilation of story techniques that can improve any persuasion process.” –Forbes.com

"If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you." — Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified.

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

Select the right story • Craft a compelling and memorable narrative • Incorporate challenge, conflict, and resolution • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Product details

  • Hardcover : 304 pages
  • ISBN-10 : 0814437117
  • ISBN-13 : 978-0814437117
  • Item Weight : 16 ounces
  • Product Dimensions : 6.5 x 0.87 x 9.25 inches
  • Publisher : AMACOM; First Edition (September 8, 2016)
  • Reading level : 18 years
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 110 ratings
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