- Paperback: 152 pages
- Publisher: Pacific Publishing Studio (February 5, 2012)
- Language: English
- ISBN-10: 0982375603
- ISBN-13: 978-0982375600
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 10.1 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (38 customer reviews)
- Amazon Best Sellers Rank: #535,465 in Books (See Top 100 in Books)
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Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy.
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A succinct, useful guide with everything from the tax deductions to a list of suppliers and expos; I am definitely buying copies for my sisters. --E. A. Lovitt Hall of Fame, Top 100 Reviewer
A perfect guidebook to fill in all the blanks that more generalized texts can't tell you about selling and marketing your jewelry. --Lupa Vine Voice
In my consulting practice, I've seen all too many artists (writers and publishers, in my case) who launch their careers without enough preparation for the business side of their craft. It's all too easy to believe that artistry and quality are enough. They're not, but with the knowledge in this book, you'll a giant step on the way to success. --Marion Gropen, publishing consultant
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Top customer reviews
I was excited to see the gem show list at the back of the book, but was disappointed when it only listed two. I actually work for a company that travels and works these gem shows - we travel to many more shows than just the two listed. For beginner jewelers, who couldnt afford to travel to Tucson for the largest gem show in the world, I felt there needed to be more wholesale shows listed around the country. Here are the gem shows that I travel to every year:
Asheville Gem Show at the Asheville Civic Center(early Jan. & late Oct.)
Tucson Gem Show -This show takes over the entire city! (1st two weeks of Feb.)
Minneapolis, MN at the Ramada Inn across from the Mall of America (early April & late Sept.)
Franklin, NC Gem Show at the Watauga Festival Grounds(early May & late July)
Springfield, Mass.- Martin Zimm Expos (mid-Aug.)
Denver, Co - The Great American Gem Show (2 locations) (mid-Sept.)
I also want to mention that if you do plan on going to your first wholesale show that it can be very overwhelming. Don't buy the first strand of stones you see - there are always vendors willing to make deals. A couple of my favorite vendors are Lilly's Bead Box & SII Findings - both have great deals and will treat you right. Each has a website and Lilly's also has an etsy store.
Hope this helps!
However, I feel that the very important on-line marketing section was somewhat lacking. I know that selling jewelry on many of the on-line sites is difficult because it is a crowded marketplace with many new jewelry makers slapping up a few underpriced pieces in their shop. Because of this phenomenon, a better explanation as to how to stand out in this market would have been better. Also, there are many different venues online depending on the type of jewelry you sell. I know this is changing rapidly but an explanation as to the difference between Etsy, Ebay, ArtFire and Tophatter would have been nice as a starter.
She definitely was SPOT-ON when in her section on creating a niche or style. Without those you look like just a "crafty person" making jewelry as a hobby. Overall, this book will help out those who want to go to the next level and be a jewelry artisan and help out those of us who have been in the game for a while get out of a marketing rut.
The chapters are outlined below:
1. A Jewelry Business
2. Style and Niche
3. Know Your Customer
7. Making the Sale (part 1)
8. Making the Sale (part 2)
9. Your Business
10. Lower Costs and Higher Profits
11. Business Operations
12. Tax Deductions
Appendix of Gem and Jewelry Suppliers and Expos
Even though I'm shooting for higher end (less Etsy and more personal collectors) the book is helpful and supportive.
The author is generous with her knowledge and the book is well written and organized with genuine information, not
filler or fluff.