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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation Paperback – November 4, 2008

4.7 out of 5 stars 27 customer reviews

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Editorial Reviews

About the Author

Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.
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Product Details

  • Paperback: 320 pages
  • Publisher: Kaplan Publishing; Revised edition (November 4, 2008)
  • Language: English
  • ISBN-10: 1427798265
  • ISBN-13: 978-1427798268
  • Product Dimensions: 7.2 x 0.8 x 9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #585,277 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Bill Anderson TOP 500 REVIEWER on August 2, 2009
Format: Paperback Verified Purchase
I'd give this seven stars if so many were available!

Mr. Hall has done a remarkable job to take a complex subject and break down into easily understood advcie without getting bogged down into cliches or pie-in-the-sky hyperbole.

I have searched far and wide and have found three terrific volumes, but this one is the best of the three and is the only one available on Kindle. Note that I once had a bakery in which one of my signature products was franchised in Oregon using the moniker Billy Bob's Pot Pies. Although the franchise effort was ill-fated, as vice president of the corporation, I learned a good deal along the way.

I also learned why, these days, beginning franchises is all but dead unless you have really deep pockets. I also learned why trying to breaking into supermarkets is even deader than franchising.

Thus, Sell Your Specialty Food is my pick for food producers hoping to break into wholesale food marketing in any format, but readers and researchers also should read Selling My Food To supermarkets; Kitchen To Market; Gourmet To Go - C. William Anderson, aka Travis C. Ward.
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By MsJava on December 22, 2008
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Since I am just trying to break into the specialty food market, I found this book to be very helpful and loaded with useful information. I'm sure I will return to the book again and again as an excellent resource.
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This book was awesome! Easy to ready and understand, this book has really given me focus and direction to launch my product and achieve my dreams...
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THis book is simply amazing, it covers all sorts of information that YOU NEED TO KNOW. I purchased it and then later started taking small business classes and they recommended it! I was extremely proud to say I already owned it! If you are interested in this form of business at all this is a must have!
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This book provides very good basic information and resources that are really focused on the specialty food market, unlike other books that are titled to be industry-specific but turn out to be just general business books.
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Some of the stuff the author suggests is a little out of date, but it's a good read with a lot of information on the logistics and the marketing involved in creating a food product that you can sell from home. You still gotta do a lot of research on the legal requirements in your state because obviously he can't list it all here but he does provide the places to contact for each state in the end of the book. The book is well organized and its easy to find what you're looking for. He gives great ideas but the writing style is a bit slow. I mean it I know it ain't supposed to be entertaining, but damn. It took me like two months to read this book. It it very concise.
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This is a good book. That I did nothing with the knowledge I gained from reading it is not the book's fault. Mine entirely. But maybe, I will feel guilty enough one of these days to push out a product, who knows:-)
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I have not found any other book on the market with as much detail and useful info as this single book holds. I keep going back to it now even after owning and operating a food business for four years now.

Highly recommend.
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