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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation Paperback – November 4, 2008
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About the Author
Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.
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Top Customer Reviews
Mr. Hall has done a remarkable job to take a complex subject and break down into easily understood advcie without getting bogged down into cliches or pie-in-the-sky hyperbole.
I have searched far and wide and have found three terrific volumes, but this one is the best of the three and is the only one available on Kindle. Note that I once had a bakery in which one of my signature products was franchised in Oregon using the moniker Billy Bob's Pot Pies. Although the franchise effort was ill-fated, as vice president of the corporation, I learned a good deal along the way.
I also learned why, these days, beginning franchises is all but dead unless you have really deep pockets. I also learned why trying to breaking into supermarkets is even deader than franchising.
Thus, Sell Your Specialty Food is my pick for food producers hoping to break into wholesale food marketing in any format, but readers and researchers also should read Selling My Food To supermarkets; Kitchen To Market; Gourmet To Go - C. William Anderson, aka Travis C. Ward.