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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation Paperback – May 3, 2012

4.3 out of 5 stars 9 customer reviews

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Editorial Reviews

Review

Praise for Previous Editions of Sell Your Specialty Food Wow! All this information in one place. I can't put it down. Thank you for your book. I cannot wait to read every page. ����Deanna Ansell, Ana-de Country Kitchen Hall tells readers how to break into the specialty food industry. It's all between the covers of this excellent guide. ����Bookviews.com The gourmet food industry is perfect for entry-level food distribution in this country: it lends to testing new products, it doesn't require large start-up investment, and it's a fast-growing industry. To enter, consult Food Marketing International President Stephen F. Hall's latest edition: it outlines and analyzes all kinds of food marketing opportunities for small cottage industries new to the business, discussing everything from building a products concept using trade shows, brokers, and more. A must for any newcomer cook who would market a product. ����Midwest Review of Books Hall takes the reader step by step through the entire marketing process, ofering guidelines on market research, packaging, pricing, and advertising. Interesting vignettes on actual successes and failures allow a realistic view of possible scenarios. The appendixes, which make up a good portion of the book and list trade shows, journals, associations, sample forms, and so forth, are terriic quick resources that signiicantly enhance this already strong and well-written guide. ����Library Journal Practical and strategic. I use the guide as the text for the weekend class that I teach through University of California Davis Extension, Getting Started in the Specialty Food Business. You won't be guaranteed success just because you make a great tasting product; Hall discusses how you need to package, market and distribute your product efectively. ����Shermain D. Hardesty, PhD, University of California, Davis --This text refers to an alternate Paperback edition.

About the Author

Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the publisher of the monthly Food Entrepreneur Magazine, and online forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.
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Product Details

  • Paperback: 320 pages
  • Publisher: CreateSpace Independent Publishing Platform (May 3, 2012)
  • Language: English
  • ISBN-10: 1475074328
  • ISBN-13: 978-1475074321
  • Product Dimensions: 7.5 x 0.7 x 9.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #669,035 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I used about 40+ post-its on the various pages in this book to keep track of specifics, excellent!! However I wished there were more in this book about the steps required before meeting with co-packers, or how to make introductions, disclosures, even food brokers. Mr. Hall does have some online references, which till certainly help.
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First I want to say that I bought this book for my husband as he had seen a library copy and thought that it would be really useful. So, I don't have any criticisms about the book per se.
However, if you already have the 2008 (Kaplan) edition, don't bother buying this one thinking that it is an updated edition. The Amazon listing states it is 2012, but the book I received is 2009, so I would assume virtually the same as the 2008 Kaplan. The only difference seems to be that the author took over the publishing/printing himself.
If you don't have a copy of your own, by all means get this, but if you have the 2008, don't bother
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I have a start up and this has been a God send! The resources in this book has really helped me. I'm currently working within one of the resources recommended to send my products from kitchen to market!
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Ton of information.. can be a bit daunting... for serious individuals.... who learn by reading.
Great information, wish it included text about more social media via youtube/web..etc.
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Very practical, well-written, and eminently readable. This is absolutely a ''must-have'' for any in or thinking of going into the specialty food market.
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