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Selling the American Way: U.S. Propaganda and the Cold War Paperback – August 3, 2010

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Editorial Reviews

Review

"Belmonte has produced an invaluable contribution that should be examined by everyone interested in understanding public diplomacy and in building an effective public diplomacy campaign."—American Historical Review



"Well researched and clearly written, Selling the American Way is a welcome addition to a fast-growing body of literature on propaganda and the 'cultural Cold War.'"—Journal of American History

About the Author

Laura A. Belmonte is Associate Professor of History at Oklahoma State University.
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Product Details

  • Paperback: 272 pages
  • Publisher: University of Pennsylvania Press (August 3, 2010)
  • Language: English
  • ISBN-10: 0812221192
  • ISBN-13: 978-0812221190
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #553,771 in Books (See Top 100 in Books)

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Very even-handed discussion of the Cold War period, following WW II, and how the two nuclear powers dealt with what could have been a "hot" war, but wasn't due to the cleverly pitted propaganda programs of the two countries. The U.S. handled it by emphasizing individual freedom in writing, art and music as opposed to the U.S.S.R. which used governmental oversight and control of what was considered the "peoples' art. The interesting information in the book, which is not readily available, is the U.S. influence and promotion of various art forms, such as abstract expressionism and various musical forms through government financed programs and exhibits, as well as C.I.A. supported programs through Congressional government agencies. Well documented with citations, footnotes, and bibliography, the book is useful in reviewing how during the "cold war" art styles and artists were promoted by (sometimes) financial support of governments,which may have influenced art dealers, museums, and galleries over the 10-20 years of the cold war period.
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Format: Hardcover
"Selling the American Way" is on the ROROTOKO list of cutting-edge intellectual nonfiction. Professor Belmonte's book interview ran here as cover feature on April 14, 2009.
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