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Selling Art Online: The Creative Guide to Turning Your Artistic Work into Cash - Second Edition Kindle Edition
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|Length: 80 pages||Enhanced Typesetting: Enabled||Page Flip: Enabled|
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Surprise surprise!! Dave has taken everything he knows (and continues to find out through his Fresh Rag podcasts, interviews and creative connections) and put it into this small but incredibly powerful little book about navigating selling art online today. It's not something you can't find out yourself but nothing beats investing the blood, sweat and tears into it yourself as an artist, making all the mistakes and then articulating it in a way that's easy to digest so that others can learn from your experience.
My favorite part of the book is how he groups the various sites/platforms into categories so that it's easier to compare features. This is not just a list of what the platforms do but also invaluable analysis and thoughts from someone who has investigated them for himself. Dave tries to update it too as times change but he will tell you that it's hard to keep up so he has made himself reasonably accessible for questions so you can always email him or reach him via social media!
It did open my mind up as to different online selling options. The most useful thing for me as an artist a bit paranoid about "selling out" was that it is actually ok, smart and kind to people to create a variety of options for someone to collect my work, I.e. Original painting, short run books, posters, prints etc. as not everyone can afford an original. To create accessibility is good for everyone.
I would like to see more nuts and bolts coaching on how to create artists profiles on social media, and also many more actual strategies for attracting clients from various sources all the way to making a purchase and repeat business.
The book is a great idea and I recommend consulting fine artists regarding ideas for future editions. At the moment it seems more like a helpful blog than a how to book.
Being in a slump myself, I would highly encourage you to get this book if you feel anxious or discouraged about your art - whether you're a beginner at selling, or if you've been doing it for years. It can help you get started quickly and confidently, with simple ideas for getting a system in place for social networking!
The author readily acknowledges that there is no 'one size fits all' solution and that the online landscape is always evolving. However, he pushes the artist to TAKE ACTION -- citing a quote from Steve Jobs: "Real artists ship" -- and encourages the reader to use this book to begin building your knowledge base while continuing to search out and evaluate new opportunities for sharing your art. I consumed this book in one sitting, on a Saturday evening (no social life?!?!), but the info at the end of the book about building your e-mail list and platform, sales funnels, and how to create new content from your art, and ways to sell that content, are worth many, many times the cost of this book.