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Selling For Dummies Paperback – July 15, 2001

4.2 out of 5 stars 27 customer reviews

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Editorial Reviews

From the Back Cover

"Hopkins is renowned as the #1 sales trainer in the country." The Arizona Republic "Tom Hopkins is one of the nation's top names in sales training." Entrepreneur Praise for Selling For Dummies "Tom's terrific … the force of his message is that selling is the essence of every business and every other pursuit in life." —Scott DeGarmo, Editor-in-Chief, Success "One of the most vital skills everyone can learn is selling, and no one teaches it better than Tom Hopkins." —Peter Lowe, founder, Peter Lowe Success Seminars

Find out how to sell products, ideas — and yourself!

Persuading other people to say "yes" is an essential skill in life — whether you're selling a product, an idea, or yourself. Packed with tried-and-true tips and real-life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on the Internet. So take this valuable guide and close the deal!

Discover how to: Use the art of selling to get what you want Create winning presentations Hone your people skills Boost sales by building relationships Handle rejections

Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers

About the Author

Tom Hopkins, bestselling author of How to Master the Art of Selling, is a world-renowned sales trainer. Over 100,000 people attend his seminars every year, and 1 million more use his training videos.
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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 2nd edition (July 15, 2001)
  • Language: English
  • ISBN-10: 0764553631
  • ISBN-13: 978-0764553639
  • Product Dimensions: 7.6 x 0.8 x 9.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,387,185 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Sebastian H. Sohn on March 13, 2003
Format: Paperback
I come from a technical background and had no idea what selling is all about. Selling For Dummies taught me everything I need to know about selling, from what to say, how to say it, time management, motivation and everything under the sun that is related to selling! I keep a copy on my desk and use it to write thank-you notes as Mr. Hopkins demonstrates.
As I write this, I have been in the business of selling for little over a year. I have been a steady quota achiever and even won awards for selling above quota. I have read 3-4 other sales book and a heard several sales audio CD's but many other books or audio books assume that you know something about selling.
Read this book first before you read any other sales book.
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As a small business owner, I found this book extremely helpful. It really assisted me in formulating both a big and small picture of how I want my business to grow. And, much of the advice is useful not only with regard to selling, but for everyday life. It provides tips on how to persuade without being pushy and uses concrete examples to illustrate its points. It also inspired me to become a great salesperson and business woman. It is written in a clear, concise way that is easy to follow and understand. I felt that sometimes it was overly simplistic and optimistic, but overall, it is well worth the purchase.
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Format: Paperback
This book is a great book for someone who is interested in Sales but hasn't really taken the time yet to learn the information associated with it. It does a great job of explaining the different sales techniques in a down to earth manner. At times the chapters can be a bit redundant, but the information that is repeated is important information and helps the reader memorize the different ways to sell products or services. I went through the book with a highlighter and this has helped me gain a good introductory understanding of the Sales world.
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By A Customer on November 12, 1998
Format: Paperback
Having never read a Dummies book before simply due to the title, I laughed when I received it as a gift. I was surprised that it is actually a decent book. The principles are geared more toward the fading aggressive approach, but it did have a bunch of solid techniques and provides a good base for those just getting into sales. I gave it to one of my new sales employees and it helped provide a more well rounded approach resulting in increased productivity.
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I bought this book because I landed a new job selling advertising spots in a magazine. Sales is brand new to me and I needed help, it is a great tool and I've applied a lot of it to my new job. Worth every cent.
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I am a fan of Tom Hopkins. I attended his book camp on selling over twenty years ago. This book is true to Mr. Hopkins excellent ability to communicate a subject matter that has fallen by the waistside. I ordered the book as a refresher and was not disappointed. If you are new to sales, this is the book for you. I also recommend his Mac Daddy book, "The Art of Selling."
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This is a must have book if you are in sales of any kind. If you are looking to learn how to sell anything this is the book for you. Selling is an art, don't go thinking that just because you know a product inside and out you will be able to sell it to anyone in high numbers. This book will explain the reason and why you need to learn to sell.
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Format: Paperback
This book is very useful for those in the selling business. Since I am in the banking field and am required to sell all the time, I found this book quite useful.

It covers everything from finding the customer till maintaining a happy relationship with him. It did not miss on anything. It supplies you with all sort of relevant examples and real case studies and experiences that are so useful. Of course since its part of the dummies series, the language was so simple and straightforward. The only thing I didn't like about it was the size of the book. I mean reading a self improvement book that contains 362 pages is not an easy task at all. You need to be patient. You also need to allow yourself to skip many parts and paragraphs that don't grab your attention, otherwise the book might be eventually boring and you could lose the opportunity of learning so much about selling.

This book is not the kind of book you read once then store in a box. You need to be going back and forth to it whenever you need to refer to its principles.
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