Selling Eating: Restaurant Marketing Beyond the Word Delicious Paperback – December 6, 2013
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
“I regularly see restaurants struggle with the exact issues this book covers…. Fun to read, and instructive.” --– Paul Barron, CEO of Foodable and author of The Chipotle Effect
About the Author
He’s also a contributor to Food & Drink International and Adweek, and has a column about the role of food and restaurants in works of fiction at The Onion’s A.V. Club website. His work for restaurants—especially his long tenure as creative director and writer for Steak ’n Shake restaurants—has been featured in The New York Times, Communication Arts, and Nation’s Restaurant News. He’d been creative director for Steak ’n Shake restaurants for many years at the point Nation’s Restaurant News said of the agency’s work, “They respect the intelligence of consumers. They set Steak ’n Shake apart from the competition without resorting to gimmicks or stale jokes.” Six different CEOs and CMOs credited that work as the main engine of growth as the chain went from 150 restaurants to over 500 while the agency handled everything from TV ads to chili pepper bottle labels.
Hopper lives in Indianapolis with his wife and three kids, all of whom prefer different restaurants.
- Publisher : Young & Laramore, Inc. (December 6, 2013)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0989861902
- ISBN-13 : 978-0989861908
- Item Weight : 1.1 pounds
- Customer Reviews:
"A timely novel highlighting the worth and delicate nature of Nature itself." -Delia Owens Learn more
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
I'm purchasing copies for everyone on my staff and making it required reading.
His diagnosis? (Duh) Solve others' problems. Find this out and the mountain becomes a little less steep. But this is harder than it seems. The problems aren't simply biological, i.e. so one doesn't starve. It is so your kids can shut-up, it's so you can go back to your crappy boss faster (or slower), it's so you can feel "special", it is to be aspirational (whatever that means).
Restaurants also used to solve other problems: consistency, disease, distribution. But the economics of the business are such that it is very fragmented; more reason the book is useful - the infinite niches make finding the problem harder to figure out, thus, the book keeps you ever disciplined.
There's really one reason to buy/borrow/download a book and it is to obtain one very strong lesson, that which you either had in your had but never had the vocabulary, or to indoctrinate yourself with a new idea. This book has that lesson. Hopefully, those who buy it simply needed the vocab boost, but for those where much of the ideas will be new, congrats and be sure to get good hiking boots because restaurants are stupid hard.