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Selling Eating: Restaurant Marketing Beyond the Word Delicious Paperback – December 6, 2013

4.1 out of 5 stars 17 ratings

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Editorial Reviews

Review

“The whole time I was reading Selling Eating, I almost felt like Hopper had been a voyeur, watching what I’ve encountered in my career over all these years. [The book] shows a breadth and a certain comprehensiveness that I think is the right way to think about what the possibilities are for any given brand…. It’s the kind of book that you want to read and re-read.” --from the Foreword by Russ Klein, former Global President/CMO for Burger King

“I regularly see restaurants struggle with the exact issues this book covers…. Fun to read, and instructive.” --– Paul Barron, CEO of Foodable and author of The Chipotle Effect

About the Author

Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for over 20 years. He teaches advertising and writing at Butler University, blogs at SellingEating.com, and has spoken at the National Restaurant Association’s annual trade show about effective restaurant communications.

He’s also a contributor to Food & Drink International and Adweek, and has a column about the role of food and restaurants in works of fiction at The Onion’s A.V. Club website. His work for restaurants—especially his long tenure as creative director and writer for Steak ’n Shake restaurants—has been featured in The New York Times, Communication Arts, and Nation’s Restaurant News. He’d been creative director for Steak ’n Shake restaurants for many years at the point Nation’s Restaurant News said of the agency’s work, “They respect the intelligence of consumers. They set Steak ’n Shake apart from the competition without resorting to gimmicks or stale jokes.” Six different CEOs and CMOs credited that work as the main engine of growth as the chain went from 150 restaurants to over 500 while the agency handled everything from TV ads to chili pepper bottle labels.

Hopper lives in Indianapolis with his wife and three kids, all of whom prefer different restaurants.


Product details

  • Publisher : Young & Laramore, Inc. (December 6, 2013)
  • Language : English
  • Paperback : 272 pages
  • ISBN-10 : 0989861902
  • ISBN-13 : 978-0989861908
  • Item Weight : 1.1 pounds
  • Customer Reviews:
    4.1 out of 5 stars 17 ratings

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4.1 out of 5 stars
4.1 out of 5
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Stefan
1.0 out of 5 stars I'm afraid I couldn't see the point of this book.
Reviewed in the United Kingdom on February 16, 2016
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