Buy new:
-40% $14.48$14.48
Ships from: Amazon.com Sold by: Amazon.com
Save with Used - Good
$8.68$8.68
Ships from: Amazon Sold by: GREENWORLD GOODS
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
The Selling of the President: The Classical Account of the Packaging of a Candidate Paperback – August 2, 1988
Purchase options and add-ons
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
- Print length251 pages
- LanguageEnglish
- PublisherPenguin Publishing Group
- Publication dateAugust 2, 1988
- Grade level12 and up
- Reading age18 years and up
- Dimensions0.57 x 5.08 x 7.76 inches
- ISBN-100140112405
- ISBN-13978-0140112405
Book recommendations, author interviews, editors' picks, and more. Read it now
Frequently bought together

Customers who viewed this item also viewed
Editorial Reviews
About the Author
Product details
- Publisher : Penguin Publishing Group
- Publication date : August 2, 1988
- Edition : Reprint
- Language : English
- Print length : 251 pages
- ISBN-10 : 0140112405
- ISBN-13 : 978-0140112405
- Item Weight : 9.5 ounces
- Reading age : 18 years and up
- Dimensions : 0.57 x 5.08 x 7.76 inches
- Grade level : 12 and up
- Best Sellers Rank: #676,371 in Books (See Top 100 in Books)
- #392 in Elections
- #648 in United States National Government
- #5,138 in Sociology Reference
- Customer Reviews:
About the author

Joe McGinniss was an American journalist and best-selling author.
McGinniss became an overnight success when his first book, The Selling of the President 1968, landed on the New York Times bestseller list when he was 26 years old, making him the youngest living writer with that achievement. The book described the marketing of Richard Nixon during the 1968 presidential campaign, and was well received by both critics and the public, and has been recognized as a classic of campaign reporting that first introduced many readers to the stage-managed world of political theater. It spent more than six months on best-seller lists.
Over the course of forty years, McGinniss published twelve books. In every decade of his unconventional career he wrote a book that became a classic, each transcending its genre: The Selling of the President during his twenties; Going to Extremes during his thirties; Fatal Vision in his forties; and The Miracle of Castel di Sangro in his fifties. The Rogue: Searching for the Real Sarah Palin, one of McGinniss’s most controversial books, and his last to be completed, was published in 2011.
McGinniss was drawn to scrutinize the mysterious space between image and reality in his subjects: how that space is created, negotiated and/or manipulated. Whether writing about a politician (Richard Nixon, Ted Kennedy, Sarah Palin), a sociopath (Jeffrey MacDonald, Nancy Kissel), or even a soccer team (Castel di Sangro), McGinniss felt compelled to search for the truth, however elusive, behind the people and events he chronicled. Penetrating the façade of institutions and people in public life was an exhilarating but risky business for Mr. McGinniss. Sometimes the results were culturally ground-breaking and wildly popular, sometimes disillusioning and distinctly unpopular, sometimes personally heartbreaking. But McGinniss’ approach to his subject matter was always original and his books were never less than compulsively readable.
In 1979 he became a writer-in-residence at the Los Angeles Herald Examiner. Next came the McGinniss trilogy of true crime books, Fatal Vision, Blind Faith and Cruel Doubt. All three books were made into TV miniseries. His 1983 account of the Jeffrey MacDonald murder case, Fatal Vision, was a best-seller. In his critically acclaimed book about Alaska, Going to Extremes (1980), the fledgling state itself was his subject. Although he didn’t hesitate to reveal the many flaws and contradictions behind its “last frontier” image, McGinniss fell in love with the land and its people. Thirty-six years later, he returned to Alaska in search of its most famous current resident, Sarah Palin. The result was an extraordinary double narrative that alternately traced Palin’s curious rise to political prominence and worldwide celebrity status and then recounted the author’s day-to-day experiences as he uncovered the messy reality beneath the glossy Palin myth.
In 1995, McGinniss sat through the O.J. Simpson murder case, expecting to write a book about it, but he returned the $1 million advance after Simpson was acquitted, saying the trial had been “a farce.”
Joe McGinniss was born in New York on December 9, 1942. He graduated from the College of the Holy Cross in 1964 and became a general assignment reporter at the Worcester Telegram in Worcester, Massachusetts. Within a year he left to become a sportswriter for the Philadelphia Bulletin. He then moved to the Philadelphia Inquirer as a general interest columnist. At his death McGinniss was at work on a memoir chronicling his adventures as a writer and his experience with prostate cancer.
He died March 10, 2014 at UMass Memorial Hospital in Worcester, Massachusetts. The cause of death was pneumonia and septic shock secondary to metastatic prostate cancer.
McGinniss’s marriage to his first wife, Chris Cooke McGinniss, ended in divorce. He leaves behind his second wife, Nancy Doherty, and five children: Christine (Yves) Marque, Suzanne (Kevin) Boyer and Joe McGinniss Jr. (Jeanine Ford) from his first marriage and Matthew McGinniss and James McGinniss from his second; and seven grandchildren: Dylan, Lauren and Carly Boyer; Sebastien, Cecilia and Samuel Marque; and Julien McGinniss.
More about Joe and his work at joemcginniss.com
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book readable and appreciate its excellent insight. The material quality receives positive feedback, with customers noting it arrives in fine condition.
AI Generated from the text of customer reviews
Select to learn more
Customers find the book readable and worth reading, with one customer noting it's an excellent reprinted version.
"worth reading" Read more
"This was an important book when it was written, documenting the then massive, sea change in how political campaigns were done...." Read more
"...I wish I'd read it years ago. It was "funny and a half"!! So enjoyable, thanks to the author!!" Read more
"...This book is made worth it in the gems it drops in relation to the mindset of propagandists...." Read more
Customers appreciate the book's insights, with one noting that the appendix is particularly revealing.
"...Historical and insightful, well with the read for those lucky enough and young enough not to have lived through it all." Read more
"...2, a section somewhere around the 100s- 130s, and the appendix to be pretty revelatory in terms of the attitudes of our invisible governors...." Read more
"An excellent insight on the Nixon's Campaign for 1968, but it also adds you some more info on the other important events around the campaign, It got..." Read more
"classic and informative..." Read more
Customers are satisfied with the material quality of the book, noting that it arrives in fine condition.
"...The book arrived quickly, and in fine condition, and the price was very reasonable." Read more
"Book is in fair condition." Read more
"Thoroughness of the Material..." Read more
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on November 17, 2020Format: PaperbackVerified PurchaseThis was an important book when it was written, documenting the then massive, sea change in how political campaigns were done. I'm rereading it now to refamiliarize myself with the roots, birth, of the slick, merchandized and thoroughly disgusting mess we have today. Historical and insightful, well with the read for those lucky enough and young enough not to have lived through it all.
- Reviewed in the United States on March 12, 2021Format: PaperbackVerified PurchaseI don't know when I've enjoyed a book as much as Joe McGinniss' Richard Nixon campaign. I wish I'd read it years ago. It was "funny and a half"!! So enjoyable, thanks to the author!!
- Reviewed in the United States on November 23, 2011Format: PaperbackVerified PurchaseThis isn't really a book so much as a series of long essays. I'd heard that this is a classic expose, and in many ways it is. However, expect more straight reportage than analytical insights or broad arguments. This ultimately is a good primary source.
- Reviewed in the United States on August 16, 2021Format: PaperbackVerified PurchaseResearch for book I am writing on 1960s in US.
- Reviewed in the United States on July 15, 2021Format: PaperbackVerified PurchaseTo be fair I read a lot of books I dislike, but must consume to understand the world around me. In many ways this is one of them.
I found this book via a citation in Neil Postman's "amusing ourselves to death". That is a good follow up to this book. It's a small book but a great read.
When you read this book it is really the practical application of Bernays' "propaganda". I found chapter 2, a section somewhere around the 100s- 130s, and the appendix to be pretty revelatory in terms of the attitudes of our invisible governors. (We are to stupid and illogical to be reasoned with.) Much of the book goes into the method of shielding Nixon from forms of presentation as an icon/diety-like figure. I don't care to know how much Nixon's brow sweats; I don't want 140 pages of minutae like such. This book is made worth it in the gems it drops in relation to the mindset of propagandists.
It also made me want to look into Madison Avenue and, specifically, the firm Nixon used because it was at 666 fourth street or something like that.
- Reviewed in the United States on March 24, 2014Format: PaperbackVerified PurchaseA fantastic look into the marketing art of a presidential campaign. How Nixon's team of Los Angeles and New York Mad Men pushed the frontier of selling not a presidential platform but the presidential candidate. Easy for a natural like Kennedy, not for one like Nixon.
- Reviewed in the United States on May 20, 2014Format: PaperbackVerified PurchaseI got the book as I wanted to know more about then then young TV Nixon producer Robert Ailes, maybe you have heard of him if you tune into FOX TV? Greg R. Stoner
Top reviews from other countries
Nirmal PatelReviewed in India on August 29, 20245.0 out of 5 stars A pioneering work of TV based election campaigns
Format: PaperbackVerified PurchaseThe author presumably participated in the packaging of Richard Nixon on TV and that exercise led to the basic ideas and structure in which today's presidential campaigns are customised for TV.
Neil MacfarlaneReviewed in the United Kingdom on October 17, 20195.0 out of 5 stars Bargain purchase in fantastic condition
Picked up this 50-year-old first edition for a bargain price. In remarkable condition - even the dust cover is perfectly intact. Fast delivery too. Very please with purchase.
-
josiReviewed in Italy on April 29, 20235.0 out of 5 stars Bellissimo
Format: PaperbackVerified PurchaseUn must per gli appassionati del genere.
John M. DaviesReviewed in the United Kingdom on September 25, 20153.0 out of 5 stars not as interesting as I expected as the and the ...
Format: PaperbackVerified Purchasenot as interesting as I expected as the and the appendix was half as long as the book and not very interesting
Arvind SReviewed in India on August 22, 20145.0 out of 5 stars Image Creation & Management
Format: PaperbackVerified PurchaseReasonably hard hitting (even today i.e. 46 years later), well written, inside story of the creation and management of the image of the presidential candidate.








