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Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits Paperback – April 3, 2002

4.0 out of 5 stars 2 customer reviews

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Editorial Reviews

Review

"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book."
--Peter Barnes, cofounder, Working Assets

"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual."
--Mike Roque, executive director, Grassroots Institute for Fundraising Training

"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income."
--Jan Masaoka, executive director, CompassPoint Nonprofit Services

"Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability."
--Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash

"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book."
--Joan Flanagan, author, Successful Fundraising

From the Publisher

"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book."
--Peter Barnes, cofounder, Working Assets

"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual."
--Mike Roque, executive director, Grassroots Institute for Fundraising Training

"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income."
--Jan Masaoka, executive director, CompassPoint Nonprofit Services

"Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability."
--Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash

"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book."
--Joan Flanagan, author, Successful Fundraising

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Product Details

  • Paperback: 200 pages
  • Publisher: Jossey-Bass; 1 edition (April 3, 2002)
  • Language: English
  • ISBN-10: 0787962163
  • ISBN-13: 978-0787962166
  • Product Dimensions: 8.5 x 0.8 x 11.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,033,571 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
"Selling Social Change (Without Selling Out)" is a welcome new resource for all nonprofit fundraisers. Inspiring, well-written and full of practical tips, this book will help you determine whether or not your organization should pursue earned income revenue. Robinson is clearly committed to teaching social change activists all he knows about effective fundraising strategies. Take advantage of his 20 years of experience and buy this book!
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Format: Paperback
Author Robinson, who benignly describes himself as an "anti-capitalist," provides some useful information and guidelines for unsophisticated non-profit agencies contemplating social entrepreneurship. Unfortunately, he cloaks the good stuff with so much undisguised leftist, liberal activist commentary, he spoils it for those of us who tend to more moderate or conservative views about the merits of capitalism (historically the only successfully sustainable economic model). Still, most non-profits will find practical food for thought, even if they have to "hold their nose" while swallowing it.
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