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Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur Hardcover – January 1, 2011
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The Amazon Book Review
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From Publishers Weekly
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''Going from poor Midwestern boy to sole owner of a highly successful tanning salon business, Hartl has lived a modern-day rags-to-riches story and is happy to share the secrets of his success in this well-organized, zippy book. Chapters begin by identifying what readers will learn and end by reminding them what they just learned; like any good motivational product, easy-to-remember tricks are employed to great effect. Chapters carry one-word titles beginning with P: People, Passion, Positivity, etc. Hartl often employs alliteration (''beware of clock-watchers, cave-dwellers, can-kickers'') which, while occasionally corny, makes his points easy to grasp and remember. His liberal use of inspiring quotes from all walks of life is also effective, but it's his honest, straightforward approach to teaching that makes this book, his first, so appealing. Where many leaders offer platitudes like ''Share what you know,'' leaving readers nodding vaguely, Hartl uses his own company, Planet Tan, as an illustrative example that will make readers want to actually implement something. The author is a big fan of mentors--both virtual and real--and is unabashedly proud to emphasize the ''old-fashioned values'' that helped him build his brand. He may be boastful but he's hard not to like. --Publishers Weekly
Top Customer Reviews
Terrific buy; I highly recommend this book.
Hartl founded Planet Tan in 1995 with three locations in the Dallas area . . . by 2008, the companies had 17 locations, employed 160 staff members and generated average sales of $1 million per location . . . he then sold his company and began writing this book.
I'm glad he did, too; i.e., share his ideas . . . in doing so, I also got to know more about Hartl--and that added to my enjoyment of his story.
In addition, I liked reading about how he described the way his company operates:
* Success is a choice. Hard work is a choice. Doing the right thing and doing right by others is a choice. The internal mantra for the company I founded sums it up nicely: "Work hard. Have fun. Make history." It's also the battle cry for successful entrepreneurship and how I got to where I am today.
Hartl also presents many suggestions for ways his company operated that could be used by just about any other company or organization:
* For example, if we'd just reached a certain milestone or if the team had hit a big goal, I'd call a meeting for all the employees in the support center, at the end of the day on a certain Friday, and tell them I had some important things to discuss. Once everyone arrived at the meeting, I'd announce that it was $100 Dollar Friday" and hand out $100 bills to all the staff. That's a great way to start a weekend, and a great way to keep your team motivated and excited after they've reached a milestone.Read more ›
What I also liked about the book is that it lays out all the strategies, thinking, tactics and steps that he took to reach his success. By laying out exactly what he did to reach his success, it gives you steps to follow yourself. As an entrepreneur who's had my own business for over 10 years, I found the information to be very helpful and found myself highlighting sections throughout the book. If you want to be inspired, to be driven, to be more successful, to be become at the game of business, get this book!
Most Recent Customer Reviews
What an inspiring read! Selling Sunshine provides useful, well-articulated tips for business owners seeking to elevate his/her company to a higher level. Read morePublished 21 months ago by Kristen Vick
This book has helped me immensely to improve productivity and interpersonal connections in our company!
Inspiring and productive in all the tips given. Read more
Whether or not reading this book will enable a significant number of aspiring entrepreneurs to become "wildly successful" is possible but, given the odds, highly unlikely. Read morePublished on July 27, 2012 by Robert Morris
Tony's enthusiasm and passion come across brighter then any of the bulbs in any of the tanning salons he owned!! Read morePublished on March 20, 2012 by bigFISH
As a manager I am always looking for quick tips that have long lasting results. This book has plenty of them. Read morePublished on June 8, 2011 by Meghann
Selling Sunshine is a guide for building a business starting from scratch to a successful sale. Tony Hartl, the author, takes you on a recap of his journey from the start of his... Read morePublished on April 30, 2011 by John Chancellor
I read Selling Sunshine by Tony Hartl while on vacation and found that Tony's writing style is simple and to the point. Read morePublished on March 20, 2011 by A. Thomas
Whether you are an entrepreneur or an intrapreneur these tactics are right on target. These examples are beneficial to the reader and can be implemented immediately. Read morePublished on January 11, 2011 by Gary
Wow... what a great book! I had the pleasure of working with Tony for 10 years and I am mentioned in the book. Read morePublished on January 10, 2011 by Tom-P