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Selling Usability: User Experience Infiltration Tactics Paperback – February 6, 2009
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About the Author
Visit WebWord, LLC @ http://WebWord.com -- -- -- -- -- John S. Rhodes is a usability professional. He is a consultant, teacher, student, and writer. He has broad interests in areas such as psychology, the internet, business analysis, software engineering, design, artificial intelligence, marketing, and strategic management. John runs WebWord.com, one of the best known blogs on usability. About 150,000 pages are served to nearly 28,000 visitors each month. He has provided people with intelligent information about usability, human factors, web site design, information architecture, and content development for more than eight years. John's written well over 120 articles and conducted over 60 interviews. John has done human factors and usability work with, and for, several organizations including IBM, Lockheed Martin, Women.com, Cabelas, US WEST, Binghamton University and Universal Instruments. He has a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology from Binghamton University.
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Top Customer Reviews
Oddly these things seem obvious to be before I bought this book. The first rule of business is; find out what the customer will pay for, and give it to them. Similarly in art school, my most important lesson was; learn to paint with the colors in the mind of your viewers.
The same principles apply in UX. However, us UX professionals forget that we need to sell the stuff too.
Great book so far, I will return to give a five star if the rest of the book is just as good.
Selling Usability is for anyone doing usability/UX in the corporate world; anyone who has to deal with the reality of corporate politics, heirarchies, and budgets. Instead of trying to take on the world and make a frontal assault, John shows you how to work within your organization's structure and culture to sell usability from the inside. He explains in clear terms how to talk to managers, salespeople, designers, and consultants in their own language and ultimately get them to sell usability within your organization for you.
Although the book's subtitle ("User Experience Infiltration Tactics") may seem a little in your face, these tactics are all about understanding your organization and working effectively within it. We UX folks can sometimes get a bit caught up in an ivory tower mentality, and that idealism, while well-intentioned, gets in the way of real change and can put our coworkers off of usability and its benefits. John shows you how to step down from the ivory tower, build the case for usability from the inside, and ultimately be a better practitioner while helping your career in the process.
You are ready to go but there is only one minor problem.
How to convince your boss? How to convince the marketing department? How to convince product managers? How to convince developers? How to convince designers? In other words how to get your company feeling as passionate about User Experience as you are?
Selling Usability will provide you with all the answers you need. The book is highly practical and will offer many tips which you can put into practice immediatly. The chapters are witty, comprehensive and concise.
In his paper 'Stimulating Change Through Usability Testing' Joseph Dumas writes "As a person responsible for usability testing, you have the opportunity to become a change agent in your organization or in the organization you are conducting the test for. Your influence can go beyond improving the individual products you test for usability"
Selling Usability will help you master the tactics of leading that change. A must read for everybody working on implementing usability.
I value the end of chapter summaries - which enables you to refer to specific tactics and quickly. The chapter titles also make this book very scannable and easy to read.
Well done - I highly recommend reading!
1. Most chapters have vague names that don't describe what their about. Names like "Sexy Designs Cloak The Ivory Tower and Dirty Research", "You Have Mad Skillz, Apply Them", "Why Take The Test When You Can Take The Train" and so on. I'm not sure if they're supposed to reference anything, but you'd assume that about on usability would at least have descriptive chapter names.
2. Mentioning chapters, it's unprofessional how the names of the chapters in the table of contents doesn't match their actual names. For example, chapter 15 is shown as "Divine Secrets of the Ya Ya Quality Club", but the first page of that chapter shows that its name is "Getting into the Quality Clubhouse". It's amazing how no one noticed this before publishing the book.
3. The author's sense of humor is average at best, yet never misses a chance to try to be witty. It made me feel uncomfortable since the humor most of the time seems over the top, unnecessary and not funny at all.
4. Most of the advice in the book is either obvious or generic. The chapters are also very short and repetitive to the point that chapter summaries have all what you need to read most of the time.
I'd only recommend you this book if you were ABSOLUTELY clueless about how to sell usability. Otherwise, don't waste your money on it. It's not worth your time.
Most Recent Customer Reviews
But.. What I received was starting 19PAGE!! My book missed 1page~18page.Read more