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Selling Usability: User Experience Infiltration Tactics Paperback – February 6, 2009

by John Rhodes (Author)

15 ratings

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"Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that can kill your usability career. * Transform skeptics and the enemies of usability into powerful advocates. * Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others.

Print length

246 pages
Language

English
Publication date

February 6, 2009
Dimensions

5.5 x 0.56 x 8.5 inches
ISBN-10

1442103736
ISBN-13

978-1442103733
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Editorial Reviews

About the Author

Visit WebWord, LLC @ http: //WebWord.com -- -- -- -- -- John S. Rhodes is a usability professional. He is a consultant, teacher, student, and writer. He has broad interests in areas such as psychology, the internet, business analysis, software engineering, design, artificial intelligence, marketing, and strategic management. John runs WebWord.com, one of the best known blogs on usability. About 150,000 pages are served to nearly 28,000 visitors each month. He has provided people with intelligent information about usability, human factors, web site design, information architecture, and content development for more than eight years. John's written well over 120 articles and conducted over 60 interviews. John has done human factors and usability work with, and for, several organizations including IBM, Lockheed Martin, Women.com, Cabelas, US WEST, Binghamton University and Universal Instruments. He has a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology from Binghamton University.

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (February 6, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 246 pages
ISBN-10 ‏ : ‎ 1442103736
ISBN-13 ‏ : ‎ 978-1442103733
Item Weight ‏ : ‎ 10.2 ounces
Dimensions ‏ : ‎ 5.5 x 0.56 x 8.5 inches

Best Sellers Rank: #3,948,880 in Books (See Top 100 in Books)
- #8,887 in Sales & Selling (Books)

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15 ratings

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Ken Wells

Great book so far.

Reviewed in the United States on October 12, 2015

Verified Purchase

I'm three chapters in. I'm learning a great deal. I'm flipping some of my thinking.

Oddly these things seem obvious to be before I bought this book. The first rule of business is; find out what the customer will pay for, and give it to them. Similarly in art school, my most important lesson was; learn to paint with the colors in the mind of your viewers.

The same principles apply in UX. However, us UX professionals forget that we need to sell the stuff too.

Great book so far, I will return to give a five star if the rest of the book is just as good.

One person found this helpful

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Peter Meyers

Great, practical advice for selling UX from the inside

Reviewed in the United States on April 16, 2009

Verified Purchase

When I went back into the usability field full-time, John Rhodes was one of the first bloggers I discovered. I honestly didn't know who he was at the time or what company he worked for, but his content kept me coming back. "Selling Usability" reminds me of that great content that first drew me to John's work - it's not only direct and down-to-earth, but it's advice that you can put into practice in your UX work immediately.

Selling Usability is for anyone doing usability/UX in the corporate world; anyone who has to deal with the reality of corporate politics, heirarchies, and budgets. Instead of trying to take on the world and make a frontal assault, John shows you how to work within your organization's structure and culture to sell usability from the inside. He explains in clear terms how to talk to managers, salespeople, designers, and consultants in their own language and ultimately get them to sell usability within your organization for you.

Although the book's subtitle ("User Experience Infiltration Tactics") may seem a little in your face, these tactics are all about understanding your organization and working effectively within it. We UX folks can sometimes get a bit caught up in an ivory tower mentality, and that idealism, while well-intentioned, gets in the way of real change and can put our coworkers off of usability and its benefits. John shows you how to step down from the ivory tower, build the case for usability from the inside, and ultimately be a better practitioner while helping your career in the process.

3 people found this helpful

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JesseDF

Some okay advice, no great insight. (And hopefully you don't care about grammar and / or spelling.)

Reviewed in the United States on May 4, 2015

Verified Purchase

The book has a bare minimum of decent advice, and that bare minimum seems mostly like common sense. There are glaring spelling and grammatical errors throughout, and the book could have benefited greatly from an editor. There are some case studies included, but there's no great insight here if that's what you're looking for (or as the author would write it, "your looking for"). I would probably buy it for $5, but the $15 I spent seems like too much in hindsight.

Helpful

S. Wobben

Problems selling UX in your company? Read this book. It's practical and fun to read.

Reviewed in the United States on April 13, 2009

Verified Purchase

You know the difference User Experience can make to your company. You've read about the different kind of usability testing methods like heuristic evaluation or user testing and you've learned the tremendous return on investment it can deliver.

You are ready to go but there is only one minor problem.

How to convince your boss? How to convince the marketing department? How to convince product managers? How to convince developers? How to convince designers? In other words how to get your company feeling as passionate about User Experience as you are?

Selling Usability will provide you with all the answers you need. The book is highly practical and will offer many tips which you can put into practice immediatly. The chapters are witty, comprehensive and concise.

In his paper 'Stimulating Change Through Usability Testing' Joseph Dumas writes "As a person responsible for usability testing, you have the opportunity to become a change agent in your organization or in the organization you are conducting the test for. Your influence can go beyond improving the individual products you test for usability"

Selling Usability will help you master the tactics of leading that change. A must read for everybody working on implementing usability.

2 people found this helpful

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Michael E. Rawlins

On Target!

Reviewed in the United States on September 26, 2009

Verified Purchase

This book is excellent - insightful, relevant and most specifically written in a way that demonstrates lots of personal experience and success from thinking strategically. In fact, while reading -- it felt like John actually had first hand knowledge of the challenges I face in my current role. His approach to gaining buy-in is both practical and logical.

I value the end of chapter summaries - which enables you to refer to specific tactics and quickly. The chapter titles also make this book very scannable and easy to read.

Well done - I highly recommend reading!

2 people found this helpful

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MD

Repititive, generic and too obvious

Reviewed in the United States on August 17, 2009

Verified Purchase

I had high hopes for this book, especially after reading the good reviews, but it really disappointed me. Here's why:

1. Most chapters have vague names that don't describe what their about. Names like "Sexy Designs Cloak The Ivory Tower and Dirty Research", "You Have Mad Skillz, Apply Them", "Why Take The Test When You Can Take The Train" and so on. I'm not sure if they're supposed to reference anything, but you'd assume that about on usability would at least have descriptive chapter names.

2. Mentioning chapters, it's unprofessional how the names of the chapters in the table of contents doesn't match their actual names. For example, chapter 15 is shown as "Divine Secrets of the Ya Ya Quality Club", but the first page of that chapter shows that its name is "Getting into the Quality Clubhouse". It's amazing how no one noticed this before publishing the book.

3. The author's sense of humor is average at best, yet never misses a chance to try to be witty. It made me feel uncomfortable since the humor most of the time seems over the top, unnecessary and not funny at all.

4. Most of the advice in the book is either obvious or generic. The chapters are also very short and repetitive to the point that chapter summaries have all what you need to read most of the time.

I'd only recommend you this book if you were ABSOLUTELY clueless about how to sell usability. Otherwise, don't waste your money on it. It's not worth your time.

6 people found this helpful

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Selling Usability: User Experience Infiltration Tactics Paperback – February 6, 2009

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