Top positive review
42 people found this helpful
The best introductory text on semiotics
on December 1, 2007
I have read maybe a dozen books about semiotics and I must say this is the best yet. It is both easy to understand and surprisingly comprehensive given the topic. His book is so good that I bought the second edition of the book when it came out even though its available for free online. My sister is even using this book for as part of the required readings for a graduate level university course she is teaching and I know she isn't the only professor on the faculty to do so.