- Audio CD
- Publisher: Random House Audio; Abridged edition (April 17, 2007)
- Language: English
- ISBN-10: 0739344358
- ISBN-13: 978-0739344354
- Product Dimensions: 5.1 x 0.6 x 5.9 inches
- Shipping Weight: 2.4 ounces
- Average Customer Review: 60 customer reviews
- Amazon Best Sellers Rank: #5,141,187 in Books (See Top 100 in Books)
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Send: The Essential Guide to Email for Office and Home Audio CD – Abridged, Audiobook
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An April 2007 Significant 7 Editors' Pick: Funny, engaging, and oh-so-practical, Send is the ultimate etiquette handbook for email, making David Shipley and Will Schwalbe the "Miss Manners" resource for the digital age. Full of practical insights, Send is an invaluable resource for anyone who uses email, and is guaranteed to help you "think before you click." We are not the only fans of this important book. We asked psychologist, science journalist, and bestselling author Daniel Goleman to read Send and give us his take. Check out his exclusive guest review below. --Daphne Durham
Guest Reviewer: Daniel Goleman
Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses, and is the author of many bestselling books, including Emotional Intelligence and most recently, Social Intelligence.
Poor Michael Brown. During the darkest days of the Hurricane Katrina debacle, Brown, then director of FEMA, the agency that so badly bungled the rescue efforts, sent this email: "Are you proud of me? Can I quit now? Can I go home?"
Emails can come back to haunt us--any of us. Few among us have mastered this medium, and only slowly are we realizing its dangers.
From the earliest days of email people "flamed", sending off irritating or otherwise annoying messages. One explanation for the failure to inhibit our more unruly impulses online is a mismatch between the screen we stare at as we email, and the cues the social circuits of the brain use to navigate us through an interaction effectively: on email there is no tone of voice, no facial expression. When we talk to someone on the phone or face-to-face these circuits would ordinarily squelch impulses that will seem "off." Lacking these crucial cues, flaming occurs.
It's not just flaming--I've sent my fair share of emails that were, in retrospect, embarrassing, too familiar or formal, or otherwise wrong in tone. Email invites these lapses in social intelligence in part because the social brain flies blind. In the absence of the other person's real-time emotional signals we need to take a moment to shift from focusing on our own feelings and thoughts, and intentionally focus on the other person, even in absentia, and consider, How might this message come across?
The peril of being off-key is amplified by the temptation to hit SEND prematurely: before we've thought it over and had a chance to ease up on that too-stiff tone, drop that bit of sarcasm, and remember to ask about the kids.
In the old days of letter writing--a dying art--we had plenty of time to rewrite before sealing the envelope, and so flaming letters were far more rare than red-hot emails. And so the brave new world of email could benefit from a civilizing force, a voice that articulates the ground rules online.
Enter Send: The Essential Guide to Email for Office and Home, a new book by David Shipley (an old friend of mine) and Will Schwalbe. Send not only articulates the way to win--or keep--friends online, but offers practical tips on both email etiquette and on the writing style most suitable.
In this witty and wise book Shipley and Schwalbe give essential guidance on vital matters like the politics of using Cc (nobody likes to be left out); when to just reply and when to "Reply All"; the danger of the URGENT subject (too many and you cry wolf); fine-tuning your greetings to fit the relationship (if you use the wrong one, you can lose them at hello); how best to apologize online (put the word 'sorry' in the subject or else the email may never be read).
But Send is far more than Miss Manners for the Web; it's brimming with fascinating insights. For example, now that email has become the way we talk, showing up in person has added impact as the ultimate compliment, signifying that the person, meeting or project has special importance for you.
Years ago a slim volume by Strunk and White, The Elements of Style, laid out the ground rules for good writing; the book became a bible for authors, widely known just as "Strunk and White." Send should make Shipley and Schwalbe the "Strunk and White" for the Web. --Daniel Goleman (www.danielgoleman.info)
--This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
Despite a subtitle indicating both workplace and domestic e-mail solutions, veteran editors Shipley and Schwalbe get right down to business in the audio edition of their book, shining a bright light on the pitfalls of cyberspace that sabotage careers. Given the brevity of their recording, such focus is practical. Shipley and Schwalbe present their material in an easy conversational style, invoking just enough self-deprecating humor to keep listeners relaxed and grounded without getting off track. They cover a myriad of large and small electronic sins: improper uses of the CC and BCC fields; lack of decorum and deference appropriate to professional relationships; delicate revelations that should only be tackled in a face-to-face encounter; and potentially threatening or offensive language. This is a well-organized defensive driving course for beginners-or recent offenders-traveling the information superhighway in a contemporary office setting. This audiobook belongs on the shelves of resources at college job-placement offices and in corporate training or professional development departments. Simultaneous release with the Knopf hardcover (Reviews, Mar. 26).
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Top customer reviews
I have both quoted from this book to family and friends and given the book as a gift to several people at work. This book will truly give you a better understanding both from the sender side and the reader side as well.
There is some good advice especially about sending angry emails, as most of us have at one time or another, but "Send" also provides reminders about content, CCs and BCCs, when to send an email and when not to, etc. A good deal of this is second nature but the book works as a welcome reference. For those of us who don't work in an office or with other people, there is a fair amount about office etiquette, so some readers may want to skip those sections, but the narrative is crisp and "Send" is a solid and often fun read.
Most recent customer reviews
Of course, Ms. X always gets the last word, even more than I do.Read more