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Send: Why People Email So Badly and How to Do It Better, Revised Edition Hardcover – September 2, 2008

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David Shipley (Author)
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Will Schwalbe (Author)
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4.1 out of 5 stars 58 customer reviews
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Product Details

  • Hardcover: 288 pages
  • Publisher: Knopf; Revised edition (September 2, 2008)
  • Language: English
  • ISBN-10: 0307270602
  • ISBN-13: 978-0307270603
  • Product Dimensions: 5.2 x 1 x 7.5 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (58 customer reviews)
  • Amazon Best Sellers Rank: #1,017,761 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

2.0 out of 5 starsA Modest Success
By Linda Stephenson on June 8, 2007
Format: Hardcover
Shipley and Schwalbe focus on tone. They remind us that communication in person, and to a lesser degree on the telephone, carries with it far more information than words on a screen. Tedious volumes have been written on nuance conveyed by the angle of the speaker's eyebrows, and most people seem to have picked up the concept somewhere. To counteract email's lack of tone, though, Shipley recommends inserting emoticons, those annoying little graphics meant to suggest smiley faces or winks.

Perhaps more helpful are the suggestions to stop, read, and think before hitting the "Send" command: Check your spelling, punctuation and word choice - is your meaning clear? Cut the fluff. Consider your position in relation to the recipient. Avoid frivolous requests or demands. Understand that everything you write can be permanently saved, searched, and sent to others. Learn how to clean up your hard drive, but understand that corporate backups retain copies of every document and porno pic you've ever sent or received -- except for that one essential document you need.

S & S give much attention to the "To," "Cc" and "Bcc" lines. Here's a helpful suggestion: "Never forward anything without permission, and assume everything you write will be forwarded." When responding to an email addressed and/or copied to a group, should you "Reply" or "Reply all"? The social and political ramifications of such questions get quite a few pages.

The emotional content of email gets some ink too. Flame wars are discussed, as well as the wisdom of using email to fire employees or initiate divorce proceedings. The authors argue convincingly that some messages are best delivered in person, despite the personal risk.Read more ›
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3.0 out of 5 starsQuick Review of Send
By J. A. Atkinson on May 1, 2007
Format: Hardcover Verified Purchase
Here's a book that has been climbing up the bestseller charts the past week or so--Send: the Essential Guide to Email for Office and Home by David Shipley and Will Schwable.

Guy Kawasaki called the book "the Elements of Style" of email. I don't believe I'd go that far. It isn't exactly a reference you can pick up again and again. There is some how-to, but don't expect to learn how to manage your email or how to use an email program. Once you read the book through, you are done. I am impressed with their blurbage on the book--Bill Bryson says, "This is just the book I've been waiting for."

There is some good information here about when to send email (and when to phone), how to write an email, the pitfalls of emotion in email, and how to avoid legal trouble. But as an experienced email user, I didn't learn anything new in the book--except that maybe I'm guilty of being a little casual in my communications. Hey! Hey! Hey! That's who I am. :-) :-) :-) :-P
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5.0 out of 5 starsSend: The Essential Guide to Email for Office and Home
By R. Russell Bittner on April 12, 2007
Format: Hardcover
"Send" is smart, timely, entertaining, a good investment -- and, as a reference book, a keeper. It combines the pithy good sense of Strunk & White's "Elements of Style" with the tongue-in-cheek humor of H. W. Fowler's "Modern English Usage" to produce the equivalent of Amy Vanderbilt's "Etiquette" for the e-set.

While most of us take emailing for granted (and, unfortunately, never -- or only rarely -- think about how our message might be received at the other end), David Shipley and Will Schwalbe take us behind the electronic curtain to show us that digital yellow-brick roads might well conceal oodles of anti-personnel devices, most of them of our own unconscious design.

"All ye who enter here..." might do well to stand at the portal to the World Wide Web. Unfortunately, there's no such warning. And so, all of us -- too glibly, too happily, too unreflectively -- bound through without first taking the time to learn some basic do's and don't's.

Shipley and Schwalbe have compiled such a list -- and have provided anecdotes and illustrations aplenty to make digesting that list an eminently enjoyable undertaking. If, for example, you should ever experience "a sudden chill in the ether," you need only turn to page 131 to discover a possible source of the temperature drop between you and your pretended e-pal(s).

While "Five Words That Almost Everyone Misuses" (p. 121) certainly wasn't necessary to any reader who's spent a pleasantly sardonic afternoon with Mr. or Mrs. Malaprop, "This Is Annoying How" is the kind of literary circus act that leaves us gasping with delight.

If you're one of those readers who enjoyed Lynn Truss's "Eats(,) Shoots & Leaves" -- not only for its usefulness, but also for its moxy -- "Send" is your kind of book. If you're NOT that kind of reader, buy it anyway -- it may save (you) a friend.
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5.0 out of 5 starsAn essential primer with both serious content and a sprinking of wit
By Jessica Lux on July 30, 2007
Format: Hardcover
Send is an essential primer on email composition, interpretation, etiquette, and practicalities. It serves as a good refresher course for any modern professional or personal computer user, no matter how long you've been using email. Even if you already know the importance of assigning people to the to: vs. cc: lines, what bcc: does, and how to compose a signature block, the anecdotal examples and email/text/letter/phone call decision tree are of benefit to anyone.

I was most impressed by the authors' own example of email correspondence with their editor. They reprint some terse emails with their editor and discuss the two possible interpretations of his tone and wording (each author had a different interpretation; was the editor insisting that they send some progress notes immediately?). The exchange back and forth perfectly illustrates the way emails might be mis-composed or mis-interpreted, setting up the need for this primer.

Send is a short book full of funny theoretical examples such as Bill Gates composing emails from his microsoft.com address, gatesfoundation address, and his hotmail.com address. It's packed with illustrative examples and practical advice about why email is both so fantastic and so troublesome. (Did you know that 70% of calls end up in voicemail? Why not send an email? When should you call instead?) The double-edged sword of email is how fast it can be composed. Email is appropriately used for everything from informal to formal conversation, so one must be cognizant of the larger context of their email composition.

Authors David Shipley and Will Schwalbe remind us to "think before you send" and to "send email you would like to receive." The book is accompanied by an appendix on deciphering email headers, and full index, and bibliographical notes.
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Most Recent Customer Reviews

2.0 out of 5 starsUseful resource if you are new to emailing

Very basic book on emailing and adequate guidance on how to email for effectiveness and to maintain professionalism. I was hoping for more examples on structure and brevity.

Published 6 months ago by Lisa Kosak
3.0 out of 5 starsSend: A Guide for your E-Mail

Send is a nice instruction manual for the use of e-Mail

Published 7 months ago by Fred H. Freeman
5.0 out of 5 starsBack to basics

The book is a great reminder for how to focus on the basics. If we continue to focus on the basics, 80% of all our issues can be solved by them. Read more

Published 8 months ago by Matt
3.0 out of 5 starsThree Stars

Very informative; includes info even a computer user might not know

Published 9 months ago by PJ
3.0 out of 5 starsThis "IS" likely used as a corporate training guide to ...

This "IS" likely used as a corporate training guide to email usage. It's also clear why Hillery had a copy of it 'rush' delivered to her after Benghazi and while using her... Read more

Published 9 months ago by Chris E. Thompson
5.0 out of 5 starsFive Stars

Good read for business use

Published 10 months ago by staramber
5.0 out of 5 starsBuy or borrow BEFORE it's too late.

Perfect for users who don't want anyone to see your suspicious, illegal, immoral and/or unethical emails... Read more

Published 10 months ago by King Ed
5.0 out of 5 starsIf it's good enough for a Sec of State it's good enough for me

Pretty good.

Published 10 months ago by Lake Waters
5.0 out of 5 starsAll Your Reviews Make Me Want to Re-Read This Book!

A: I'm learning not to reply as much to flamers.
Of course, Ms. X always gets the last word, even more than I do. Read more

Published on January 27, 2013 by Charles Morgan
2.0 out of 5 starsGreat topic, mediocre results

Email is important, and it's great to see someone thinking consciously about how best to use it. Unfortunately, this book doesn't think hard enough. Read more

Published on September 7, 2011 by RoboStephen

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